Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Enterprise Risk Management : A Manager's Journey - Thryft
K.H. Spencer Pickett | Wiley

Enterprise Risk Management : A Manager's Journey

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Goodreads rating: 2.75

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This book provides a step-by-step guide to understanding and successfully implementing ERM in an organization. The unique feature of this book is its storytelling approach, which presents the topic in a "novel" way, making it easier for readers to engage with and understand. If you are a manager looking to implement ERM in your organization, this book is a must-read to ensure a successful journey.
Strategy Maps: Converting Intangible Assets Into Tangible Outcomes

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If you're feeling lost in the management maze, "Strategy Maps" might just be your North Star. Kaplan and Norton have taken the complex and made it visual, crafting a guide that helps leaders clearly see the interconnected paths from intangible assets to solid success. It's a strategic investment for your organizational compass.
Global Economics, International Edition - Thryft
Robert J. Carbaugh | South-western

Global Economics, International Edition

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Goodreads rating: 4.5

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If you're looking to broaden your perspectives on how the global market operates, "Global Economics" by Robert Carbaugh is a solid pick. Its real strength lies in breaking down complex trade and finance theories into digestible, relevant examples that tie back to current economic discussions. Plus, its clarity and accessibility make it a go-to even if your background in economics isn't strong.
Country, Sector, and Company Factors in Global Equity Portfolios - Thryft

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If you're delving into international investment or tasked with managing diverse portfolios, 'Country, Sector, and Company Factors in Global Equity Portfolios' is an essential tool for your shelf. The combination of Hopkins and Miller's expertise offers a comprehensive guide that clarifies how to analyze and interpret the complexities of global markets. It's a blend of theory and practical application that you'll find yourself referring back to.
Producing, Financing, and Distributing Film : A Comprehensive Legal and Business Guide - Thryft

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This book is a must-read for anyone interested in the business side of the film industry. It provides a clear and concise guide to the complex procedures involved in producing, financing, and distributing a film. The expertise of three entertainment law experts makes this book an essential reference for independent producers, filmmakers, and anyone interested in the workings of the movie industry. The book's most distinctive feature is its authoritative approach in cutting through the jungle of film business, providing valuable insights and guidance to its readers.
Trading Asian Shares: Buying and Selling Asian Shares for a Profit - Thryft
Daryl Guppy | Butterworth-heinemann Ltd

Trading Asian Shares: Buying and Selling Asian Shares for a Profit

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Goodreads rating: 4.0

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This book could be a good read for anyone interested in investing in Asian shares and looking for insider tips and strategies for profitable trading. The author's experience and success in the field make it a valuable resource for novice and experienced investors alike. The addition of an accompanying website keeps the information current and relevant.
Property vs Shares : Discover Your Knockout Investment Strategy - Thryft
Peter Koulizos | Wiley

Property vs Shares : Discover Your Knockout Investment Strategy

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Goodreads rating: 4.33

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This book provides an unbiased comparison of the benefits and risks of investing in property and shares. It debunks myths surrounding both asset classes and recommends a combined strategy. The authors offer helpful tips on when and what to buy and how to avoid scams. This is a must-read for anyone looking to tailor their portfolio to their individual needs and achieve healthy and consistent returns.
Investing in Income Properties: The Big Six Formula for Achieving Wealth in Real Estate - Thryft
Ken Rosen | Wiley

Investing in Income Properties: The Big Six Formula for Achieving Wealth in Real Estate

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Goodreads rating: 3.57

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Whether you're just beginning or seeking to refine your real estate investment strategies, Ken Rosen's 'Big Six Formula' breaks down complex principles into clear, actionable advice. It's like having a mentor in your pocket, illuminating the path to building genuine wealth through income properties. With his direct and approachable writing style, Rosen demystifies the investment process, helping you to overcome hesitation and make informed decisions aimed at long-term financial success.
Channel Champions : How Leading Companies Build New Strategies to Serve Customers - Thryft

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The book explores the success of "Channel Champions" such as Dell, Lexus, and Amazon.com and how they excelled in the channel-driven economy by focusing on customer service and exploring new channels like e-commerce. It is a must-read for anyone who wants to understand what it takes to thrive in today's channel-based economy.
Macroeconomics (Web-enabled Edition) - Thryft
Robert J. Gordon | Addison-wesley

Macroeconomics (Web-enabled Edition)

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Goodreads rating: 3.53

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This book would be a great read for someone who wants to understand how macroeconomic theories apply to the real world. Gordon's book focuses on real-world applications and covers current domestic and international issues like the Asian financial crisis, the Euro, and the federal government budget surplus. Additionally, the book provides an authoritative explanation of the performance of the U.S. economy in the 1990s, including the "Goldilocks" American economy of the 1990s.
Intellectual Capital: Realizing Your Company's True Value by Finding Its Hidden Brainpower

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If you're involved in management or invested in the corporate world, "Intellectual Capital" might shift the way you perceive company value. Edvinsson and Malone don't just highlight the importance of intangibles—they offer a tangible framework for capturing and reporting these elusive assets, which could significantly impact corporate valuation and efficiency. It's a read that promises to be eye-opening, perhaps even influencing your approach to analyzing and investing in businesses.
Get Started in Shares					Trading for the First-Time Investor
							- Financial Times Series - Thryft
Glen Arnold | Ft Pr

Get Started in Shares Trading for the First-Time Investor - Financial Times Series

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Goodreads rating: 3.87

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If you're thinking about dipping your toes into the stock market, "Get Started in Shares" is a friendly companion to have by your side. Glen Arnold has a way of demystifying stock trading with clear, jargon-free explanations that could make the process seem less intimidating. Perfect for first-time investors, this book could be your first step towards making informed and fruitful investments.
Common Sense Business - Starting, Operating, and Growing Your Small Business - In Any Economy!

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If you breathe the spirit of entrepreneurship, "Common Sense Business" could be your manual for navigating through the bumpy roads of small business management. Steve Gottry doesn't just theorize; he speaks from a place of experience, offering insights that are as practical as they are valuable. Whether you are at the helm or supporting from the deck, this book might be the compass you need to steer your business vessel through any economic climate.
The Strategy Process : Concepts, Context and Cases: International Edition - Thryft
Henry Mintzberg, Robert M. James  | Pearson Education (us)

The Strategy Process : Concepts, Context and Cases: International Edition

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Goodreads rating: 4.03

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The Strategy Process is a must-read for individuals seeking to understand and apply modern business strategies. The book is well researched and includes cases from major companies, providing an insightful look into how these organizations act strategically. Its inclusion of new concepts such as core competency strategies and managing hypercompetition make it a valuable resource to stay updated in the evolving world of business.
The Microstructure Approach to Exchange Rates - Thryft
Richard K. Lyons | The Mit Press

The Microstructure Approach to Exchange Rates

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Goodreads rating: 3.09

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In stock: Very Good

This book is a great read for those interested in economics and finance, particularly in exchange-rate behavior. Richard K. Lyon's "The Microstructure Approach to Exchange Rates" offers a fresh perspective on exchange rate economics, focusing on how microstructure tools help to clarify the types of information most relevant to exchange rates. The book departs from unrealistic assumptions common to previous approaches and offers a combination of theoretical and empirical work. The microstructure approach is a unique and distinctive feature of this book, revealing previously puzzling exchange-rate behavior and making it a must-read for interested readers.
Breakthrough Strategies for Growth - Thryft
Tony Grundy | Financial Times Management

Breakthrough Strategies for Growth

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Goodreads rating: 4.0

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This book could be a good read for managers seeking to lead their companies to greater growth. With its step-by-step approach, it breaks down the complex issues around competitive, financial, and organizational challenges. The unique feature of this book is its focus on sustainable growth rather than short-term gain. Readers may appreciate the practical tips and case studies that highlight real-world examples of companies that have successfully implemented growth strategies.
Now or Never: How Companies Must Change Today to Win the Battle for Internet Customers - Thryft
Mary Modahl | Harper Business

Now or Never: How Companies Must Change Today to Win the Battle for Internet Customers

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Goodreads rating: 3.36

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"Now or Never" is a must-read for businesses trying to attract and retain customers in the digital age. Mary Modahl provides valuable insights into the ten consumer segments and offers practical suggestions for businesses to make electronic commerce more attractive to shoppers. With clear and concise writing, this book is easy to understand and apply. Users will appreciate the actionable advice, making it a must-have for any business looking to stay ahead of the curve.
Juggernaut: The German Way of Business: Why It Is Transforming Europe—and the World
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In stock: Very Good

If you're fascinated by the dynamics of global business or if you're curious about what makes Germany's economy tick, "Juggernaut" is an enlightening read. Philip Glouchevitch dives into Germany's business culture, combining historical context with an examination of its robust apprenticeship system and small to mid-sized enterprises. His insights could offer you a nuanced understanding of how Germany has shaped, and continues to shape, the economic landscape of Europe and beyond.
The Science of High-Performance Supplier Management - A Systematic Approach to Improving Procurement Costs, Quality, and Relationships

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If you're grappling with the complexities of procurement and seeking a structured way to enhance efficiency and relationships with suppliers, this book is a solid investment. It breaks down the intricate process into manageable parts and guides you through streamizing operations, which leads to tangible improvements in costs and performance—a must-read for professionals aiming to refine their procurement strategy.
The Roaring 2000s: Building the Wealth and Lifestyle You Desire in the Greatest Boom in History

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If the future of work and lifestyle transformations intrigues you, Harry S. Dent Jr.'s predictions in 'The Roaring 2000s' could offer a captivating lens. It's a journey through trends and opportunities that seemed ripe at the cusp of the new millennium. While history didn't exactly follow Dent's roadmap, this book remains a thought-provoking glimpse into the optimism and forecasting around the year 2000. It's an engaging read for those curious about past predictions and the thought processes behind them, even as they reflect on the economic realities of our current era.
Rapid Debt-Reduction Strategies - Thryft
John Avanzini | His Publishing Company

Rapid Debt-Reduction Strategies

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Goodreads rating: 3.68

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This book offers practical strategies to help individuals eliminate their debt using teachings from the Bible. It provides a unique perspective on the importance of faith and mindset in debt reduction. It can be a good read for anyone looking to change their financial situation and seeking guidance from a faith-based approach.
Managing Outside Pressure - Strategies for Preventing Corporate Disasters - Thryft
Ulrich Steger, Matthias Winter  | Wiley

Managing Outside Pressure - Strategies for Preventing Corporate Disasters

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This book is a must-read for corporate leaders as it provides a comprehensive guide to manage external pressures that can lead to reputational damage and corporate crises. The authors provide excellent advice on how to predict and manage external pressures that can be potential public sparks or triggers. This book arms managers with a smart detector and offers win-win solutions to keep external pressures safely away.
Why Iceland?: How One of the World's Smallest Countries Became the Meltdown's Biggest Casualty - Thryft
Ásgeir Jónsson | Mcgraw Hill

Why Iceland?: How One of the World's Smallest Countries Became the Meltdown's Biggest Casualty

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Goodreads rating: 3.5

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"Why Iceland?" is more than just a thorough look into a financial collapse; it's a cautionary tale of rapid economic ambition. As you read, you'll find yourself engrossed by the unique perspective of Ásgeir Jónsson, who had an insider's view of Iceland's banking sector. His firsthand account sheds light on the rather dramatic shift from a fishing-dependent economy to a financial powerhouse, and subsequently, to its dramatic downfall. It's an insightful read for those intrigued by global finance and the socio-economic forces that shape nations.
Harvard Business Review on Compensation - Thryft
Alfie Kohn, Alfred Rappport, Egon Zehnder  | Harvard Business Review Press

Harvard Business Review on Compensation

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Goodreads rating: 3.64

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This book is a must-read for managers and HR professionals who want to stay on top of the latest trends in compensation. It offers a comprehensive analysis of various compensation plans, giving you the tools to make informed decisions. Whether you're grappling with making salaries public, implementing stock options, or designing incentive plans, this book presents valuable insights that will help you attract, motivate, and retain top talent in your organization.
Double Your Listings, Double Your Income - Thryft

Double Your Listings, Double Your Income

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This book, Double Your Listings, Double Your Income by Sam Gian is a must-read for real estate agents who want to increase their income exponentially. The author shares strategies on how to list more properties and convert them into sales, resulting in a significant increase in income. With practical tips and real-world examples, readers can easily implement these strategies and see results. This book is highly recommended for anyone looking to take their real estate career to the next level.
Eureka! The Entrepreneurial Inventor's Guide to Developing, Protecting, and Profiting from Your Ideas

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If you're tinkering with an invention and dreaming of turning it into a lucrative product, "Eureka!" could be your roadmap. Robert J. Gold lays out a clear path for developing, protecting, and profiting from your ideas, blending insight with practical advice. Ideal for the inventive spirit poised to enter the entrepreneurial arena.
Marketing Management Global Edition - Thryft
Philip Kotler, Kevin Lane Keller  | Pearson Education

Marketing Management Global Edition

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Goodreads rating: 4.06

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Considering you're interested in both the theory and application of marketing, "Marketing Management Global Edition" could serve as an invaluable tool for you. It frequently adapts to reflect the most current trends, giving readers like you a comprehensive look into modern marketing practices – essential for anyone aiming to sharpen their competitive edge in the field. With its global perspective, it's especially useful if you're looking to understand marketing on an international scale.
China Key Success Factors - Thryft
Warren Liu | Trombly International

China Key Success Factors

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Goodreads rating: 4.5

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China Key Success Factors by Warren Liu offers a thorough analysis and practical guide to succeeding in China's economy. The author analyzes the track records of many global players and identifies eleven key success factors for businesses in China. The book offers insights on China's demographics, natural resources, government, and culture, making it an essential guide for Western companies conducting business in China.
Business Essentials - Economics : Study Text - Thryft
BPP Learning Media | Bpp Publishing

Business Essentials - Economics : Study Text

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This book is an essential resource for anyone pursuing a diploma in business. With its comprehensive coverage of Edexcel's guidance for Higher Nationals in Business, it provides readers with an in-depth understanding of economics in the business world. The clear and concise language makes it easy to follow, while the practical examples help readers apply what they have learned. Users will appreciate the book's relevance to a wide range of business-related courses, and its value as an ongoing reference tool.
ISO 9000 for Small Businesses : A Guide to Cost-effective Compliance - Thryft
Ray Tricker | Butterworth-heinemann

ISO 9000 for Small Businesses : A Guide to Cost-effective Compliance

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Goodreads rating: 4.0

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This book provides a comprehensive guide to ISO9000 compliance, specifically tailored for small businesses with limited resources. It helps readers understand the requirements of the International Quality System Standard, so they can develop a quality plan that meets the demands of their customers and the marketplace. Highly recommended for small business owners looking to enhance their competitiveness.
Branding in Asia : The Creation, Development and Management of Asian Brands for the Global Market - Thryft
Paul Temporal | Wiley

Branding in Asia : The Creation, Development and Management of Asian Brands for the Global Market

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Goodreads rating: 2.88

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This book is a great read for business owners looking to establish their brand in the Asian market or for Asian businesses hoping to improve their global presence. The book provides practical advice on creating and managing powerful brands and includes numerous case studies of successful global brand building. It also addresses the unique challenges faced by Asian markets, making it a valuable resource for anyone looking to expand their business on a global scale.
Strategic Financial Planning - Thryft
Harold Bierman Jr. | Free Pr

Strategic Financial Planning

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In stock: Very Good

Recommendation: This book is essential for business owners who want to optimize their financial decisions. It offers valuable insights into common errors in financial planning and provides alternative approaches to allocate financial resources. The book is well-structured and easy to understand, making it suitable for beginners and experienced business owners alike. Overall, readers will finish this book feeling confident in their ability to make sound financial decisions.
Bookkeeping For Dummies - Thryft
Lita Epstein | For Dummies

Bookkeeping For Dummies

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Goodreads rating: 3.62

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Stepping into the world of small business accounting might feel like decoding alien script, but with "Bookkeeping For Dummies," it becomes surprisingly accessible. It's like having a financial mentor by your side, making sure you stay organized and compliant. The updated software insights are the cherry on top, keeping your skills fresh in a digital world. This book could be a game-changer for anyone drowning in the numbers.
Consumer Behavior: Buying, Having, and Being - Thryft
Michael R. Solomon | Pearson College Div

Consumer Behavior: Buying, Having, and Being

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Goodreads rating: 3.87

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In stock: Very Good

If you've ever wondered why we buy what we buy, "Consumer Behavior" sheds light on the mysteries of shopping habits. Michael R. Solomon's engaging text will take you on a journey through the very heart of marketing, revealing how our decisions are influenced by a variety of factors. This book is perfect for anyone curious about the intersection of psychology and commerce or students looking to dive into marketing principles.
Marketing Management, Global Edition - Thryft
KEVIN LANE KELLER PHILIP KOTLER | Pearson Education Limited

Marketing Management, Global Edition

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Goodreads rating: 4.05

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If you're diving into the nitty-gritty of marketing management or gearing up for a course on the subject, this book could be your go-to resource. Not only does it integrate current marketing theories and practices, but it's written by Philip Kotler—a name synonymous with marketing expertise. Without a doubt, this text could help you stay ahead in a rapidly changing field, whether you're a student or a seasoned professional looking to update your knowledge base.
Market Panic: Wild Gyrations, Risks and Opportunities in Stock Markets
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In stock: Well Read

"Market Panic" could be an intriguing read if you've noticed the roller coaster of emotions dictating the stock markets and ever wondered why that is. Stephen Vines dives into the cycles and psychology behind these dramatic events. By debunking some investment myths, you might find a fresh perspective here that not only explains the chaos but also how to possibly benefit from it. If you're an investor looking to understand past panic patterns to sharpen your future strategies, this book offers an insider's look that could be considered essential.
Introduction to Managerial Accounting - Thryft
Peter C. Brewer | Mcgraw-hill Higher Education

Introduction to Managerial Accounting

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Goodreads rating: 3.54

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If you're venturing into the managerial accounting landscape or freshening up your skills, this book is a smart pick. It distills complex concepts into digestible pieces—stripping away the intimidating extras. You'll appreciate its clarity and practical examples, bridging the gap between theory and real-world application. Plus, with its focus on essentials, it's a time-effective study tool as well.
Decision Analysis - An Integrated Approach
Andrew Lang Golub | Wiley

Decision Analysis - An Integrated Approach

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Goodreads rating: 3.14

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In stock: Well Read

If you find yourself often mulling over decisions, small or big, this book could change the game for you. It walks you through a project, showcasing the real-world application of decision analysis techniques. It's practical, integrated, and could make the complex task of making decisions more structured and evidence-based for you.
Big Bucks! - Thryft
Kenneth H. Blanchard, Sheldon Bowles  | William Morrow

Big Bucks!

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Goodreads rating: 3.79

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This book could be a good read for anyone seeking to understand the principles of creating wealth and achieving financial success. Through a captivating parable-style narrative, the authors introduce Len, a character who aspires to be a millionaire. Len's journey is filled with valuable lessons and practical strategies that can be applied by individuals and businesses alike. The book emphasizes the importance of commitment, intensity, purpose, and generosity in the pursuit of big bucks. If you're ready to uncover the secrets of financial prosperity and make a positive impact along the way, this book is a must-read.
Managing Across Borders : The Transnational Solution - Thryft
Sumantra Ghoshal, Christopher A. Bartlett  | Random House Business

Managing Across Borders : The Transnational Solution

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Goodreads rating: 4.03

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In stock: Very Good

"Managing Across Borders" is a great read for managers and executives in multinational companies. It provides practical advice on developing organizational structure, administrative processes, management thinking and practice that are necessary to implement new strategies in the face of globalization. The book is backed by insights from over 230 interviews with managers from leading companies such as Matsushita, Proctor & Gamble, Ericsson and KFC. The case studies make it an interesting and helpful read for anyone looking to improve their global management strategies.
International Investments - Thryft
Bruno H. Solnik | Addison-wesley Publishing Comp

International Investments

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Goodreads rating: 3.95

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This book is an excellent read for individuals looking to expand their investment portfolio beyond their home country. It covers the challenges and risks associated with international investments, as well as the benefits of diversification. Additionally, the book provides insights into international performance analysis and currency issues, making it a valuable resource for those interested in investing in foreign markets. Overall, readers will gain a comprehensive understanding of international investments and how to navigate the complex world of global finance.
Value Investing In Dividend Growth Companies - Thryft

Value Investing In Dividend Growth Companies

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This book is ideal for investors who are looking for a low-risk strategy to generate good returns. The author explains the concept of value investing in a simple language and provides a step-by-step guide to analyze a company's financials. The most distinctive feature of this book is that it provides a well-researched list of dividend growth companies that can help investors make an informed investment decision. Overall, this book is a must-read for every investor who wants to build a stable and profitable portfolio.
Big Picture Economics: How to Navigate the New Global Economy - Thryft
Joel Naroff, Ron Scherer  | Wiley

Big Picture Economics: How to Navigate the New Global Economy

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Goodreads rating: 3.08

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In stock: Well Read

If you're struggling to make sense of economic trends and how they affect your life, "Big Picture Economics" is the compass you need. Joel Naroff and Ron Scherer craft a narrative that demystifies complex economic reports and stock market swings, framing them within everyday contexts. You'll appreciate how it untangles the web of global economic forces and teaches you to anticipate the effects of those big-picture decisions on your own wallet and world.
How to Write a Winning Business Report
Joseph R. Mancuso | Touchstone

How to Write a Winning Business Report

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Goodreads rating: 2.0

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If you're looking to secure funds for your business idea, this book is like a treasure map, guiding you through the creation of a business plan that resonates with investors. It's not just instructional; it offers real-world examples of successful plans that got the cash flowing. Whether you're a budding entrepreneur or a seasoned business owner seeking expansion, 'How To Write A Winning Business Report' can be your companion on the journey to convincing financiers to back your vision.
Smith & Keenan's Advanced Business Law
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Denis J. Keenan | Financial Times Pp

Smith & Keenan's Advanced Business Law

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If you're navigating the complex waters of UK business law, Smith & Keenan's Advanced Business Law could be your indispensable companion. Its in-depth coverage offers keen insights into legal principles, ideal for students or professionals seeking a solid foundation or reference in this challenging field.
Global Asset Allocation - Techniques For Optimizing Portfolio Management - Thryft
Jess Lederman, Robert A. Klein  | Wiley

Global Asset Allocation - Techniques For Optimizing Portfolio Management

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Buying this book could be the smartest investment you make thisseason. If that sounds like a bold claim, just take a look at thelist of contributors. In it you'll find the names of twenty-nine ofthe world's foremost experts in asset allocation. Over the courseof twenty chapters, these accomplished institutional investors,academics, analysts, and traders school you in all of the hottestnew portfolio management techniques now in use around theglobe.Not another abstruse discourse on the theoretical pros and cons ofasset allocation, Global Asset Allocation is a working,nuts-and-bolts guide for institutional investors. It outfits youwith a set of versatile new tools and techniques designed to solvereal-world problems and guide your portfolio managementdecision-making.While broad theoretical considerations are given their due, thelion's share of this book's coverage is commanded by cutting-edgetechnical issues such as mean variance optimization, allocatingbetween styles of equity management, optimal fixed incomeportfolios, asset/liability forecasting, the critical time horizon,target asset allocation, and chaos theory.In addition to all of the traditional classes of asset allocations,Global Asset Allocation explores a number of new and emerginginvestment horizons. Foremost among these is "the ultimateinvestment frontier," international markets, to which a sizeableportion of the book (all of Part Two) is devoted. You'll findin-depth discussions of the qualitative and quantitative aspects ofglobal asset allocation, in which various experts describe thelatest global asset allocation models, optimization methods,forecasting techniques, global bond and currency managementstrategies, risk and return analysis in country-to-countryallocation strategies, active and passive management portfoliostrategies, and much more.Offering world-class strategies for managing global portfolios,Global Asset Allocation is an essential resource for corporatefinance professionals, pension plan sponsors, analysts, andportfolio managers looking to expand their repertoire of financialmanagement skills.From asset liability forecasting and target asset allocation, tocritical time horizon and implementing overlay strategies, thisgroundbreaking new guide educates institutional investors instate-of-the-art portfolio management strategies guaranteed tominimize risk while maximizing returns. Bringing you the combinedinsights and expertise of twenty-nine prominent investment expertsfrom around the world, Global Asset Allocation is a workinghandbook, designed to guide your portfolio managementdecision-making and help you to solve real-world problems.* The latest asset allocation models, optimization methods, andforecasting techniques, including passive and active portfoliostrategies* Includes six major chapters on global asset allocation, includingcurrency management and emerging market investingTraders, portfolio managers...investment professionals of everyilk: read this book, and use the versatile new strategies, tools,and techniques it describes to give your investment skills arazor-sharp, winning edge.
Marketing Management, Global Edition - Thryft
KEVIN LANE KELLER PHILIP KOTLER | Pearson Education Limited

Marketing Management, Global Edition

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This book is a must-read for anyone interested in understanding the complexities of global marketing. With a focus on key strategies, it provides valuable insights into the ever-evolving world of marketing management. From market research to brand positioning, this book covers it all, equipping readers with the necessary knowledge and skills to navigate the global marketplace successfully. Whether you're a marketing student or a professional seeking to expand your global reach, this book will guide you in developing effective marketing campaigns and strategies that will set you apart from your competitors. Get ready to dive into the exciting world of global marketing and transform your business!
High-Profit Selling : Win the Sale Without Compromising on Price - Thryft
Mark Hunter | Amacom

High-Profit Selling : Win the Sale Without Compromising on Price

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This book would benefit sales professionals who want to enhance their selling techniques through sustainable practices. Through insightful tips like active listening and matching products to customer needs, readers can learn to sell with the customer in mind, instead of just relying on discounts or short-term strategies. Mark Hunter advocates for profitable, value-adding sales that ensure customer satisfaction and long-term business success.
Introduction to Business Law
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Lawson, R.G. Lawson  | Pearson Higher Education

Introduction to Business Law

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If you're delving into the business world, "Introduction to Business Law" by Redmond could be your trusty guide. It breaks down complex legal jargon into digestible pieces, helping you to understand the legal framework you'll encounter in business. Rather than getting lost in the minutiae, you’ll gain a clear, concise overview that's especially beneficial if you're just starting out or need a refresher.
Dollars & Sense - Your Personal Money Book

Dollars & Sense - Your Personal Money Book

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Dollars & Sense is an excellent read for anyone seeking to gain better control over their personal finances. The book is written in an easy-to-read format that is suitable for readers of all levels of financial literacy. It features practical advice on creating a budget, saving money, investing, and managing your credit. One of its most unique features is its focus on the psychology behind personal finance, which helps readers understand how their behavior can impact their finances. Overall, Dollars & Sense is a helpful and practical guide for anyone looking to improve their financial situation.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.