Economics Books

Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.

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The Fourth Industrial Revolution - Thryft
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Klaus Schwab | Currency

The Fourth Industrial Revolution

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World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolu­tion, which will fundamentally alter how we live and work.Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human.Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wear­able sensors and microchips smaller than a grain of sand. But this is just the nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manu­facturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials.The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individu­als. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frame­works that advance progress.
The Upstarts - How Uber, Airbnb, And The Killer Companies Of The New Silicon Valley Are Changing The World - Thryft
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Recommended for aspiring entrepreneurs seeking inspiration and lessons in tech industry innovation. This book offers a captivating account of the rise of Uber and Airbnb, showcasing the determination and audacity of their founders. It highlights the challenges they faced, including ethical and legal obstacles, and provides insights into the changing landscape of business in the digital age. A must-read for those interested in the transformative power of technology in shaping our world.
Industries of the Future - Thryft
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Alec J. Ross | Simon Schuster

Industries of the Future

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The Industries of the Future is a must-read for business leaders and innovators looking to stay ahead of the game by exploring the most critical fields that will shape our economic future over the next ten years. From cybersecurity to genomics, big data to digital technology, Alec Ross provides a clear and compelling guide to navigating the changes that will transform our world. Through storytelling and economic analysis, Ross gives a vivid and informed perspective on how global trends are affecting the ways we live and work.
The Long Tail - Why The Future Of Business Is Selling Less Of More - Thryft
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Chris Anderson | Hyperion

The Long Tail - Why The Future Of Business Is Selling Less Of More

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We think Chris Anderson is onto something big with 'The Long Tail', a groundbreaking look at a well-known feature of statistical distribution and its potential to revolutionize business. 'Wired' magazine editor Anderson expands his influential 2004 article into a comprehensive exploration of this phenomenon -- which, simply stated, holds that products with low demand or sales volume can collectively comprise a market that exceeds the bestsellers. Catering to the tastes and expectations of consumers increasingly disenchanted with the same old thing, these new "niches" provide limitless opportunity for savvy companies. Fresh, insightful, and surprisingly accessible, 'The Long Tail' explains how to tap into the new economics of abundance.
How Music Got Free : A Story of Obsession and Invention - Thryft
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This book is a thrilling journey that takes you deep into the dark underbelly of the music industry, where obsession, crime, and innovation collide. Through vivid storytelling and meticulous research, Stephen Witt uncovers the untold story of how digital music piracy changed the course of the internet. It's a must-read for anyone intrigued by the intersection of technology and music, offering a captivating glimpse into a world of greed, cunning, genius, and deceit. Get ready to be immersed in a gripping narrative that reveals the true revolutionaries behind a digital artform.
Hacking Growth : How Today's Fastest-Growing Companies Drive Breakout Success - Thryft
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Growth is now the first thing that investors, shareholders and market analysts look for in assessing and valuing companies.HACKING GROWTH is a highly accessible, practical, method for growth that involves cross-functional teams and continuous testing and iteration. Hacking Growth does for marketshare growth what THE LEAN STARTUP does for product development and BUSINESS MODEL GENERATION does for strategy. HACKING GROWTH focuses on customers - how to attain them, retain them, engage them, and monetize them - rather than product.Written by the method's pioneers, this book is a comprehensive toolkit or "bible" that any company in any industry can use to implement their own Growth Hacking strategy, from how to set up and run growth teams, to how to identify and test growth levers, and how to evaluate and act on the results. It is designed for any company or leader looking to break out of the ruts of traditional marketing and become more collaborative, less wasteful, and achieve more consistent, replicable, and data-driven results.
How Google Works - Thryft
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Eric Schmidt, Jonathan Rosenberg  | Grand Central Publishing

How Google Works

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Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive.Seasoned Google executives Eric Schmidt and Jonathan Rosenberg provide an insider's guide to Google, from its business history and disruptive corporate strategy to developing a new managment philosophy and creating a corporate culture where innovation and creativity thrive.Google Executive Chairman and ex-CEO Eric Schmidt and former SVP of Products Jonathan Rosenberg came to Google over a decade ago as proven technology executives. At the time, the company was already well-known for doing things differently, reflecting the visionary-and frequently contrarian-principles of founders Larry Page and Sergey Brin. If Eric and Jonathan were going to succeed, they realized they would have to relearn everything they thought they knew about management and business.Today, Google is a global icon that regularly pushes the boundaries of innovation in a variety of fields. How Google Works is an entertaining, page-turning primer containing lessons that Eric and Jonathan learned as they helped build the company. The authors explain how technology has shifted the balance of power from companies to consumers, and that the only way to succeed in this ever-changing landscape is to create superior products and attract a new breed of multifaceted employees whom Eric and Jonathan dub "smart creatives."Covering topics including corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption, the authors illustrate management maxims ("Consensus requires dissension," "Exile knaves but fight for divas," "Think 10X, not 10%") with numerous insider anecdotes from Google's history, many of which are shared here for the first time.In an era when everything is speeding up, the best way for businesses to succeed is to attract smart-creative people and give them an environment where they can thrive at scale. How Google Works explains how to do just that.
The Cost of Free Shipping : Amazon in the Global Economy - Thryft
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Ellen Reese, Jake Alimahomed-Wilson  | Pluto Press

The Cost of Free Shipping : Amazon in the Global Economy

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The Cost of Free Shipping offers a comprehensive analysis of Amazon's impact on global capitalism, highlighting the negative effects on workers, local democracy, and society as a whole. This book is a must-read for anyone interested in understanding the true cost of Amazon's domination and how it affects our everyday lives. Readers will appreciate the cutting-edge analysis and insights provided by the author.
Blockchain Revolution : How the Technology Behind Bitcoin and Other Cryptocurrencies Is Changing the World - Thryft
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The first, foundational book on blockchain technology, from the bestselling author of Wikinomics Don Tapscott and blockchain expert Alex Tapscott, now in paperback with a new preface and chapter explaining recent developments in the world of blockchain, including cryptoassets, ICOs, smart contracts, and more."This book has had an enormous impact on the evolution of blockchain in the world." --Satya Nadella, CEO, Microsoft CorporationIn this revelatory book, Don and Alex Tapscott bring us a brilliantly researched, highly readable, and essential book about the technology driving the future of the economy.Blockchain is the ingeniously simple, revolution-ary protocol that allows transactions to be simultaneously anonymous and secure by maintaining a tamperproof public ledger of value. Though it's best known as the technology that drives bitcoin and other digital cur-rencies, it also has the potential to go far beyond currency, to record virtually everything of value to humankind, from birth and death certifi-cates to insurance claims, land titles, and even votes.As with major paradigm shifts that preceded it, blockchain technology will create winners and losers. This book shines a light on where it can lead us in the next decade and beyond.
Hit Refresh : The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone - Thryft
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Foreword by Bill GatesMicrosoft’s CEO tells the inside story of the company’s continuing transformation, tracing his own personal journey from a childhood in India to leading some of the most significant technological changes in the digital era. As much a humanist as engineer and executive, Nadella concludes with his vision for the coming wave of intelligent technologies and a distinct call to action for leaders everywhere.Hit Refresh is about individual change, about the transformation happening inside of Microsoft and the technology that will soon impact all of our lives—the arrival of the most exciting and disruptive wave of technology humankind has experienced: artificial intelligence, mixed reality, and quantum computing.It’s about how people, organizations, and societies can and must transform "hit refresh" in their persistent quest for new energy, new ideas, and continued relevance and renewal. At its core, it’s about us humans and how our one unique quality—empathy—will become ever more valuable in a world where technological advancement will disrupt the status quo as never before.Satya Nadella explores a fascinating childhood before immigrating to the U.S. and how he learned to lead along the way. He then shares his meditations as sitting CEO—one who is mostly unknown following the brainy Bill Gates and energetic Steve Ballmer. He tells the inside story of how a company rediscovered its soul—transforming everything from culture to their fiercely competitive landscape and industry partnerships. Nadella concludes with his vision for the coming wave of technology and by exploring the potential impact to society and delivering call to action for world leaders."Ideas excite me," Nadella explains. "Empathy grounds and centers me." Hit Refresh is a reflection, meditations, and series of recommendations presented as algorithms from a principled, deliberative leader searching for improvement—for himself, for a storied company, and for society.
The Globotics Upheaval - Globalisation, Robotics And The Future Of Work - Thryft
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"The Globotics Upheaval" offers a comprehensive analysis of the impact of robotics and globalization on the job market. It provides insightful strategies and techniques to prepare for the imminent changes in the workforce. The book highlights the indispensable skills that humans possess over machines, such as creativity and the ability to think independently. The strategies and techniques presented in the book can be of great help to anyone seeking to future-proof their career.
The World is Flat : The Globalized World in the Twenty-first Century - Thryft
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The beginning of the twenty-first century will be remembered, friedman argues, not for military conflicts or political events, but for a whole new age of globalization - a flattening of the world the explosion of advanced technologies now means that suddenly knowledge pools and resources have connected all over the planet, levelling the playing field as never before, so that each of us is potentially an equal - and competitor - of the other the rules of the game have changed forever - but does this death of distance, which requires us all to run faster in order to stay in the same place, mean the world has got too small and too flat too fast for us to adjust friedman brilliantly demystifies the exciting, often bewildering, global scene unfolding before our eyes, one which we sense but barely yet understand the world is flat is the most timely and essential update on globalization, its successes and its discontents, powerfully illuminated by a world-class writer in his new if its not happening, its because youre not doing it and what happens when we all have dogs hearing the author explores both the benefits and disadvantages of the very latest developments in global communication the emergent popularity of blogging, pod-casting, youtube and myspace enable the modern world citizen to broadcast their views to a potential audience of billions, and the proliferation of internet access to even the poorest communities gives everyone who wants to the tools to address issues of social injustice and inequality on the other hand the technology that seems to improve communication on a global scale causes it to deteriorate on a local scale identifying ours as the age of interruption, friedman discusses the annoyance and dangers of blackberrys in meeting rooms, hands-free kits in conversation and using a phone or ipod whilst driving
Thank You for Being Late : An Optimist's Guide to Thriving in the Age of Accelerations - Thryft
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"Thank You for Being Late" is an insightful book that explains the current transformative times we live in and how we can thrive in the midst of them. This book offers a guide to our current world that is filled with rapid developments in technology, globalization, climate change, among other things. It reminds us to slow down, take a step back and reimagine how we engage with these changes to be able to make the most of them. With clear and engaging prose, the author challenges readers to be optimistic and innovative about the future while being mindful of the impacts of these transformations on our global community.
Age of Discovery : Navigating the Risks and Rewards of Our New Renaissance - Thryft
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Age of Discovery could be a good read for those who are curious about the challenges and opportunities that come with rapid global change. This book takes a historical perspective, drawing parallels between the first Renaissance and our present era, highlighting the risks and rewards that come with discovery. If you're interested in understanding the interconnectedness of our world and how it shapes our lives, this book will provide valuable insights and inspire you to navigate the uncertainties of the future with wisdom and courage.
Start-Up Nation : The Story of Israel's Economic Miracle - Thryft
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START-UP NATION addresses the trillion dollar How is it that Israel - a country of 7.1 million, only 60 years old, surrounded by enemies, in a constant state of war since its founding, with no natural resources-- produces more start-up companies than large, peaceful and stable nations like Japan, China, India, Korea, Canada and the UK?With the savvy of foreign policy insiders, Senor and Singer examine the lessons of the country's adversity-driven culture, which flattens hierarchy and elevates informality - all backed up by government policies focused on innovation. In a world where economies as diverse as Ireland, Singapore and Dubai have tried to re-create the "Israel effect", there are entrepreneurial lessons well worth noting. As America reboots its own economy and can-do spirit, there's never been a better time to look at this remarkable and resilient nation for some impressive, surprising clues.
Weaponized Lies : How to Think Critically in the Post-Truth Era - Thryft
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Daniel J. Levitin | Dutton

Weaponized Lies : How to Think Critically in the Post-Truth Era

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It's raining fringe theories, fake news, and pseudo-facts. These lies are getting repeated. New York Times bestselling author Daniel Levitin shows how to disarm these socially devastating inventions and get the American mind back on track. Here are the fundamental lessons in critical thinking (previously published as A Field Guide to Lies) that we need to know and share now. Investigating numerical misinformation, Daniel Levitin shows how mishandled statistics and graphs can give a grossly distorted perspective and lead us to terrible decisions. Wordy arguments on the other hand can easily be persuasive as they drift away from the facts in an appealing yet misguided way. The steps we can take to better evaluate news, advertisements, and reports are clearly detailed. Ultimately, Levitin turns to what underlies our ability to determine if something is true or false: the scientific method. He grapples with the limits of what we can and cannot know. Case studies are offered to demonstrate the applications of logical thinking to quite varied settings, spanning courtroom testimony, medical decision making, magic, modern physics, and conspiracy theories. This urgently needed book enables us to avoid the extremes of passive gullibility and cynical rejection. As Levitin attests: Truth matters. A post-truth era is an era of willful irrationality, reversing all the great advances humankind has made. Euphemisms like "fringe theories," "extreme views," "alt truth," and even "fake news" can literally be dangerous. Let's call lies what they are and catch those making them in the act.
Blitzscaling : The Lightning-Fast Path to Building Massively Valuable Companies - Thryft
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Reid Hoffman, Chris Yeh, Bill Gates  | Crown Currency

Blitzscaling : The Lightning-Fast Path to Building Massively Valuable Companies

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Blitzscaling could be a good read for entrepreneurs and founders who wish to take their businesses to the next level. The book provides valuable insights and techniques for designing business models, hiring and managing employees, and evolving company culture as the business matures. The unique challenges at each stage of a company's life cycle are addressed and the author's experiences and expertise make this an essential playbook for achieving success in today's competitive business world.
Billion Dollar Loser - The Epic Rise And Spectacular Fall Of Adam Neumann And Wework - Thryft
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Billion Dollar Loser is a tale of the meteoric rise and fall of Adam Neumann and his company WeWork. The book vividly captures Neumann's audacious ambition to make WeWork the coolest workplace provider, and how he attracted billions of dollars from the world's most sought-after investors. It chronicles the dramatic events leading up to WeWork's botched IPO and Neumann's ouster, and offers a sobering reckoning of the excesses of American business in the Trump era. If you're interested in a cautionary tale of hubris, ambition, and excess in the startup world, this book is a recommended read.
Bridgital Nation : Solving Technology's People Problem - Thryft
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It is 2030. India is among the world's top three economies. All Indians use the cloud, artificial intelligence and automated learning to either do their job or get their job done. All Indians have access to quality jobs, better healthcare and skill-based education. Technology and human beings coexist in a mutually beneficial ecosystem. This reality is possible. It is within reach. With Bridgital. In this groundbreaking book, the chairman of Tata Sons, N. Chandrasekaran presents a powerful vision for the future. To the coming disruption of artificial intelligence, he proposes an ingenious solution, where India is perfectly positioned to pave a unique path from the rest of the world. Instead of accepting AI as an inevitable replacement for human labour, India can use it as an aid; instead of taking them away, AI can generate jobs. Chandrasekaran and his co-author, Roopa Purushothaman, survey the country for inspirational stories of resilience and determination, and seek the ideal way to bring Indians closer to their dreams. Through on-ground application of the dynamic technology called 'Bridgital', they show how Indians can be connected across the country, creating a network of services to be delivered where they are most required. This brilliant, cutting-edge solution will address India's biggest challenges by bridging the huge chasm between rural and urban communities, the different levels of education and medical access, and between aspirations and achievement. From healthcare to education to business, the model can be applied in various sectors, and, by a conservative estimate, it can create and impact 30 million jobs by 2025. One of the country's foremost industry leaders and pioneers, N. Chandrasekaran brings his expertise of over thirty years with the Tata Group to offer a blueprint for building a prosperous India, where everyone is included in the growth story.
Blockchain Revolution : How the Technology Behind Bitcoin Is Changing Money, Business, and the World - Thryft
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The technology likely to have the greatest impact on the future of the world economy has arrived, and it s not self-driving cars, solar energy, or artificial intelligence. It s called the blockchain. The first generation of the digital revolution brought us the Internet of information. The second generation powered by blockchain technology is bringing us the Internet of value: a new, distributed platform that can help us reshape the world of business and transform the old order of human affairs for the better. Blockchain is the ingeniously simple, revolutionary protocol that allows transactions to be simultaneously anonymous and secure by maintaining a tamperproof public ledger of value. Though it s the technology that drives bitcoin and other digital currencies, the underlying framework has the potential to go far beyond these and record virtually everything of value to humankind, from birth and death certificates to insurance claims and even votes. Why should you care? Maybe you re a music lover who wants artists to make a living off their art. Or a consumer who wants to know where that hamburger meat really came from. Perhaps you re an immigrant who s sick of paying big fees to send money home to loved ones. Or an entrepreneur looking for a new platform to build a business. And those examples are barely the tip of the iceberg. This technology is public, encrypted, and readily available for anyone to use. It s already seeing widespread adoption in a number of areas. For example, forty-two (and counting) of the world s biggest financial institutions, including Goldman Sachs, JPMorgan Chase, and Credit Suisse, have formed a consortium to investigate the blockchain for speedier and more secure transactions. As with major paradigm shifts that preceded it, the blockchain will create winners and losers. And while opportunities abound, the risks of disruption and dislocation must not be ignored. Don Tapscott, the bestselling author of "Wikinomics," and his son, blockchain expert Alex Tapscott, bring us a brilliantly researched, highly readable, and utterly foundational book about the future of the modern economy. "Blockchain Revolution "is the business leaders playbook for the next decade and beyond."
How to Avoid a Climate Disaster : The Solutions We Have and the Breakthroughs We Need - Thryft
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"How to Avoid a Climate Disaster" is a must-read for anyone who cares about the future of the planet. Bill Gates provides a clear, concise, and practical plan for achieving net-zero emissions, drawing on his expertise and the latest research in a range of fields. His focus on the role of innovation and technology in achieving this goal is particularly inspiring, and he provides concrete steps that individuals, governments, and businesses can take to make a difference. This book is an urgent call to action that should be required reading for anyone who wants to help avoid a climate catastrophe.
Naked Statistics : Stripping the Dread from the Data - Thryft
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The best-selling author of Naked Economics defies the odds with a book about statistics that you’ll welcome and enjoy. Once considered tedious, the field of statistics is rapidly evolving into a discipline Hal Varian, chief economist at Google, has actually called “sexy.” From batting averages and political polls to game shows and medical research, the real-world application of statistics continues to grow by leaps and bounds. How can we catch schools that cheat on standardized tests? How does Netflix know which movies you’ll like? What is causing the rising incidence of autism? As best-selling author Charles Wheelan shows us in Naked Statistics , the right data and a few well-chosen statistical tools can help us answer these questions and more. For those who slept through Stats 101, this book is a lifesaver. Wheelan strips away the arcane and technical details and focuses on the underlying intuition that drives statistical analysis. He clarifies key concepts such as inference, correlation, and regression analysis, reveals how biased or careless parties can manipulate or misrepresent data, and shows us how brilliant and creative researchers are exploiting the valuable data from natural experiments to tackle thorny questions. And in Wheelan’s trademark style, there’s not a dull page in sight. You’ll encounter clever Schlitz Beer marketers leveraging basic probability, an International Sausage Festival illuminating the tenets of the central limit theorem, and a head-scratching choice from the famous game show Let’s Make a Deal ―and you’ll come away with insights each time. With the wit, accessibility, and sheer fun that turned Naked Economics into a bestseller, Wheelan defies the odds yet again by bringing another essential, formerly unglamorous discipline to life.
The Innovator's Dilemma : When New Technologies Cause Great Firms to Fail - Thryft
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This book would be a great read for entrepreneurs, business owners and anyone interested in innovation. It highlights the challenges that come with innovation, even in established companies. It also provides insights on how to handle the dilemmas encountered when managing innovation in organizations. The book's unique and distinctive feature is its ability to provide strategies for dealing with innovation-related challenges.
Bitcoin Billionaires : A True Story of Genius, Betrayal and Redemption - Thryft
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Recommended for readers interested in the Winklevosses' journey of redemption and crypto's rise to prominence. Mezrich's fast-paced writing style and insider access make for an engaging read.
Who Owns the Future? - Thryft
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Jaron Lanier | Simon & Schuster

Who Owns the Future?

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The “brilliant” and “daringly original” (The New York Times) critique of digital networks from the “David Foster Wallace of tech” (London Evening Standard)—asserting that to fix our economy, we must fix our information economy.Jaron Lanier is the father of virtual reality and one of the world’s most brilliant thinkers. Who Owns the Future? is his visionary reckoning with the most urgent economic and social trend of our age: the poisonous concentration of money and power in our digital networks.Lanier has predicted how technology will transform our humanity for decades, and his insight has never been more urgently needed. He shows how Siren Servers, which exploit big data and the free sharing of information, led our economy into recession, imperiled personal privacy, and hollowed out the middle class. The networks that define our world—including social media, financial institutions, and intelligence agencies—now threaten to destroy it.But there is an alternative. In this provocative, poetic, and deeply humane book, Lanier charts a path toward a brighter future: an information economy that rewards ordinary people for what they do and share on the web.
The Second Machine Age : Work, Progress, and Prosperity in a Time of Brilliant Technologies - Thryft
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A revolution is under way. In recent years, Google's autonomous cars have logged thousands of miles on American highways and IBM's Watson trounced the best human Jeopardy! players. Digital technologies with hardware, software, and networks at their core will in the near future diagnose diseases more accurately than doctors can, apply enormous data sets to transform retailing, and accomplish many tasks once considered uniquely human. In The Second Machine Age MIT's Erik Brynjolfsson and Andrew McAfee—two thinkers at the forefront of their field—reveal the forces driving the reinvention of our lives and our economy. As the full impact of digital technologies is felt, we will realize immense bounty in the form of dazzling personal technology, advanced infrastructure, and near-boundless access to the cultural items that enrich our lives.Amid this bounty will also be wrenching change. Professions of all kinds—from lawyers to truck drivers—will be forever upended. Companies will be forced to transform or die. Recent economic indicators reflect this shift: fewer people are working, and wages are falling even as productivity and profits soar.Drawing on years of research and up-to-the-minute trends, Brynjolfsson and McAfee identify the best strategies for survival and offer a new path to prosperity. These include revamping education so that it prepares people for the next economy instead of the last one, designing new collaborations that pair brute processing power with human ingenuity, and embracing policies that make sense in a radically transformed landscape.A fundamentally optimistic book, The Second Machine Age will alter how we think about issues of technological, societal, and economic progress.
The World Is Flat : A Brief History of the Twenty-First Century - Thryft
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The World Is Flat is a great read for anyone interested in understanding how globalization has transformed our world. Friedman explains complex economic and foreign policy issues in an easy-to-understand manner, making it accessible to all readers. His unique perspective on how the flattening of the world has affected countries, companies, communities, and individuals is truly enlightening. This book is a must-read for anyone who wants to make sense of our increasingly connected world.
The Facebook Effect : The Inside Story of the Company That is Connecting the World - Thryft
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The inside story of Facebook, told with the full, exclusive cooperation of founder Mark Zuckerberg and the company's other leaders.In little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effects—even becoming instrumental in political protests from Colombia to Iran.Veteran technology reporter David Kirkpatrick had the full cooperation of Facebook’s key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the company’s remarkable ascent. This is the Facebook story that can be found nowhere else.How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.
The Big Nine : How the Tech Titans and Their Thinking Machines Could Warp Humanity - Thryft
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Amy Webb | Publicaffairs

The Big Nine : How the Tech Titans and Their Thinking Machines Could Warp Humanity

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A call-to-arms about the broken nature of artificial intelligence, and the powerful corporations that are turning the human-machine relationship on its head.We like to think that we are in control of the future of "artificial" intelligence. The reality, though, is that we -- the everyday people whose data powers AI -- aren't actually in control of anything. When, for example, we speak with Alexa, we contribute that data to a system we can't see and have no input into -- one largely free from regulation or oversight. The big nine corporations -- Amazon, Google, Facebook, Tencent, Baidu, Alibaba, Microsoft, IBM and Apple--are the new gods of AI and are short-changing our futures to reap immediate financial gain.In this book, Amy Webb reveals the pervasive, invisible ways in which the foundations of AI -- the people working on the system, their motivations, the technology itself -- is broken. Within our lifetimes, AI will, by design, begin to behave unpredictably, thinking and acting in ways which defy human logic. The big nine corporations may be inadvertently building and enabling vast arrays of intelligent systems that don't share our motivations, desires, or hopes for the future of humanity.Much more than a passionate, human-centered call-to-arms, this book delivers a strategy for changing course, and provides a path for liberating us from algorithmic decision-makers and powerful corporations.
The Age of Surveillance Capitalism : The Fight for a Human Future at the New Frontier of Power: Barack Obama's Books of 2019 - Thryft
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The Age of Surveillance Capitalism by Shoshana Zuboff dives deep into the unprecedented form of power called "surveillance capitalism" and how corporations are using it to control us. Zuboff explores the impact of this new form of capitalism on society, politics, business, and technology, and how it can deepen inequality and stoke divisions while enriching the few and impoverishing the many. This book can be a great read for those interested in understanding and protecting themselves from surveillance capitalism.
This book is a captivating and eye-opening journey into the mind of Jim Simons, the man who transformed the financial world with his unprecedented approach to investing. Through Gregory Zuckerman's meticulous research and interviews, readers get an exclusive look into Simons' data-driven, algorithmic strategies that consistently yielded astonishing returns. But it's more than just a financial tale - it delves into the repercussions of Simons' success on the global stage, shedding light on his influence in scientific research, politics, and beyond. If you're fascinated by the power of mathematics and want to understand how one individual revolutionized an entire industry, this book is an absolute must-read.
Ai Superpowers : China, Silicon Valley, and the New World Order - Thryft
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Recommendations: 1. This book is a must-read for anyone interested in understanding the impact of AI on the global landscape. Kai-Fu Lee's expertise and insights provide a comprehensive analysis of the AI race between China and Silicon Valley. Through his unique perspective as an AI expert, he explores the profound changes that AI will bring to both blue-collar and white-collar jobs, and offers potential solutions for the future. 2. For those seeking to grasp the scope and implications of AI technology, this book offers a detailed examination of how AI will shape the job market. Lee's in-depth knowledge and clear explanations make this complex topic accessible to all readers. With its thought-provoking analysis, AI Superpowers will leave you with a fresh understanding of the forthcoming AI revolution and the importance of international cooperation in addressing its challenges.
Bad Blood : Secrets and Lies in a Silicon Valley Startup - Thryft
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This book is a gripping account of the rise and fall of Theranos, a multibillion-dollar startup that promised to revolutionize the medical industry. With its captivating narrative, the book delves into the elaborate scams, corporate intrigue, and the downfall of a company once valued at nearly $10 billion. A must-read for anyone interested in uncovering the truth behind Silicon Valley's biggest scandal.
Cryptoassets: The Innovative Investor's Guide to Bitcoin and Beyond - Thryft
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The innovative investor's guide to an entirely new asset class--from two experts on the cutting edgeOne of the fastest growing investment opportunities in the world today, blockchain assets such as bitcoin and other cryptocurrencies are changing the way investors think, use, and grow their money. This clear, concise, and accessible guide from two industry experts is the first book of its kind to explain this brave new world to investors who want to explore the potential of blockchain assets in their portfolios.It gives readers an understanding of how this new asset class has evolved over the last decade, as well as an actionable framework with which to evaluate new blockchain assets and position investment portfolios in the coming wave of blockchain asset innovation. Investors will learn how to securitize these assets in familiar investment vehicles and leverage multiple platforms to achieve their financial goals. This is the future of money.
What Would Google Do? - Thryft
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Jeff Jarvis | Harper Business

What Would Google Do?

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“Eye-opening, thought-provoking, and enlightening.”— USA Today “An indispensable guide to the business logic of the networked era.”—Clay Shirky, author of Here Comes Everybody “A stimulating exercise in thinking really, really big.”— San Jose Mercury News What Would Google Do? is an indispensable manual for survival and success in today’s internet-driven marketplace. By “reverse engineering the fastest growing company in the history of the world,” author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web’s most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.
Examines how information technologies are affecting jobs, skills, wages, and the economy.
Gregory Zuckerman, the bestselling author of The Greatest Trade Ever and The Frackers, answers the question investors have been asking for decades: How did Jim Simons do it?Shortlisted for the Financial Times/McKinsey Business Book of the Year AwardJim Simons is the greatest money maker in modern financial history. No other investor--Warren Buffett, Peter Lynch, Ray Dalio, Steve Cohen, or George Soros--can touch his record. Since 1988, Renaissance's signature Medallion fund has generated average annual returns of 66 percent. The firm has earned profits of more than $100 billion; Simons is worth twenty-three billion dollars.Drawing on unprecedented access to Simons and dozens of current and former employees, Zuckerman, a veteran Wall Street Journal investigative reporter, tells the gripping story of how a world-class mathematician and former code breaker mastered the market. Simons pioneered a data-driven, algorithmic approach that's sweeping the world.As Renaissance became a market force, its executives began influencing the world beyond finance. Simons became a major figure in scientific research, education, and liberal politics. Senior executive Robert Mercer is more responsible than anyone else for the Trump presidency, placing Steve Bannon in the campaign and funding Trump's victorious 2016 effort. Mercer also impacted the campaign behind Brexit.The Man Who Solved the Market is a portrait of a modern-day Midas who remade markets in his own image, but failed to anticipate how his success would impact his firm and his country. It's also a story of what Simons's revolution means for the rest of us.
Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy
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If you've ever felt like invisible forces shape our society, "Weapons of Math Destruction" is a book that brings those shadows into the light. Cathy O'Neil's background gives her insight into the algorithms dictating life-changing decisions without accountability. This book isn't just a read; it's a wake-up call to understand and question the hidden structures that could be influencing your life right now.
The World is Flat : A Brief History of the Globalized World in the Twenty-first Century - Thryft
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Thomas L. Friedman | Penguin/allen Lane

The World is Flat : A Brief History of the Globalized World in the Twenty-first Century

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This book is an eye-opening analysis of how globalization has changed the world's economic and political landscape. It highlights the emergence of India, China, and other nations as key players in the global market and the challenges posed by increasingly rapid technological advancements. It's a must-read for anyone interested in the global economy and how it affects nations, companies, communities, and individuals.
Big Data : A Revolution That Will Transform How We Live, Work and Think - Thryft
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Este livro apresenta uma análise reveladora da maior tendência na tecnologia e do drástico impacto que ela terá sobre a economia, a ciência e a sociedade como um todo. Big data se refere à nossa recém-descoberta capacidade de reunir grandes quantidades de informações, analisá-las num instante e chegar a incríveis conclusões. Essa abordagem pode traduzir vários fenômenos – do preço das passagens aéreas ao texto de milhões de livros – numa forma pesquisável, e usa nosso crescente poder computacional para descobrir epifanias que nunca teríamos observado. Uma revolução semelhante à Internet e talvez até mesmo à imprensa, o big data mudará a maneira como pensamos sobre os negócios, a saúde, a política, a educação e a inovação nos anos vindouros. Ele também gera novas ameaças, do fim da privacidade como a conhecemos à ideia de sermos penalizados pelo que ainda não fizemos, com base na capacidade que o big data tem de prever nosso comportamento futuro. Nesta obra brilhantemente clara e surpreendente, dois especialistas explicam o que é o big data, como ele mudará nossas vidas e o que podemos fazer para nos protegermos de seus perigos. Big data é o primeiro grande livro sobre a próxima grande moda.
How Google Works - Thryft
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Eric Schmidt, Jonathan Rosenberg  | Grand Central Publishing

How Google Works

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This book provides a unique insight into the business strategies that have made Google an icon in the tech industry. It is recommended for those interested in business management, corporate culture and innovation. The book also offers practical advice for entrepreneurs and managers looking to create a successful company culture that nurtures creativity and attracts the best talent available.
Future Perfect: The Case for Progress in a Networked Age
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Steven Johnson | Riverhead

Future Perfect: The Case for Progress in a Networked Age

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If you're intrigued by the transformative power of technology and connectivity, "Future Perfect" is up your alley. Steven Johnson weaves a compelling narrative around how networked intelligence can revolutionize various aspects of society. It’s a thought-provoking read that provides an optimistic outlook on the potential for collective problem-solving in the digital age.
PostCapitalism : A Guide to Our Future - Thryft
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Paul Mason | Allen Lane

PostCapitalism : A Guide to Our Future

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PostCapitalism is a must-read for those interested in understanding the current economic climate and how we can work towards a more equal society. Paul Mason provides an insightful analysis of how information technology is already changing our notions of work, production and value, and offers hope that from the recent financial crisis, we have the chance to create a more socially just and sustainable global economy.
Fifty Things That Made the Modern Economy
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Tim Harford | Little, Brown And Company

Fifty Things That Made the Modern Economy

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"Fifty Things That Made the Modern Economy" is a treasure trove for the curious mind. It opens up conversations about how seemingly simple inventions have reshaped the world. As you flip through its pages, you'll find a mix of delight and awe in how Tim Harford connects the dots between innovation and societal shifts. It's a book that not only informs but also engenders appreciation for the everyday objects and concepts that underpin our lives.
The Third Wave : An Entrepreneur's Vision of the Future - Thryft
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Steve Case | Simon & Schuster India

The Third Wave : An Entrepreneur's Vision of the Future

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"The Third Wave" could be a good read for individuals interested in technology and entrepreneurship. Steve Case shares his experience and insights on how entrepreneurs, through the Internet, will transform real-world sectors such as education, transportation, and healthcare. His explanation of the Third Wave of the Internet is a unique and thought-provoking concept that will make readers see the world in a different way.
The Startup Owner's Manual : The Step-By-Step Guide for Building a Great Company - Thryft
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Now a decade after the Four Steps to the Epiphany sparked the Lean Startup revolution, comes its sequel…The Startup Owner's ManualThe Manual incorporates 10 years of learning and best practicesthat have swept the startup world. It:Incorporates the "Business Model Canvas" as the organizing principle for startup hypothesesProvides separate paths and advice for web/mobile products versus physical productsOffers a wealth of detailed instruction on how to get, keep, and grow customers recognizing the different techniques for web and physical channelsAnd teaches a "new math" for startups: "metrics that matter for fueling growth"The Startup Owner's Manual is a step-by-step, near-encyclopedic reference manual or "how to" for building a successful, scalable startup. Want to know what to do the first, week, month or year?What's the right distribution channel for your product?How to get traffic to your web site? …and how to activate customers or users on arrival?Who are the right "first customers," and why? …plus many more great tips in nearly 500 pages, complete with index, glossary, and Customer Development ChecklistsIt's the indispensible reference guide for any startup founder, entrepreneur, investor or educator.
The One Device : The Secret History of the iPhone - Thryft
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Brian Merchant | Corgi

The One Device : The Secret History of the iPhone

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The One Device is a captivating read for anyone interested in the history and impact of the iPhone. Merchant's firsthand account of the creation of the iPhone takes readers on a journey through history and around the world. The book provides a unique insight into one of the most innovative companies in history, as well as the development of cutting-edge technology that we now take for granted.
Weaponized Lies : How to Think Critically in the Post-Truth Era - Thryft
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Daniel J. Levitin | Dutton

Weaponized Lies : How to Think Critically in the Post-Truth Era

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Weaponized Lies is a must-read for anyone who wants to become a more critical consumer of information in today's post-truth era. Levitin provides practical strategies for recognizing and disarming lies, including how to spot numerical misinformation, identify wordy arguments, and evaluate news, advertisements, and reports. The most unique aspect of the book is its focus on the scientific method as the foundation for determining the truth. Case studies from a range of settings, including courtroom testimony, medical decision-making, and conspiracy theories, demonstrate the real-world applications of logical thinking. Overall, Weaponized Lies is a timely and important book that can help readers avoid the extremes of passive gullibility and cynical rejection and make more informed decisions based on facts and evidence.
Brick by Brick : How Lego Rewrote the Rules of Innovation and Conquered the Global Toy Industry - Thryft
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Brick by Brick takes you inside the LEGO you've never seen. By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory.Brick by Brick reveals how LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. When the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation, they ironically pushed the iconic toymaker to the brink of bankruptcy. The company's near-collapse shows that what works in theory can fail spectacularly in the brutally competitive global economy.It took a new LEGO management team – faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys) – to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Along the way, Brick by Brick reveals how LEGO:- Became truly customer-driven by co-creating with kids as well as its passionate adult fans- Looked beyond products and learned to leverage a full-spectrum approach to innovation- Opened its innovation process by using both the "wisdom of crowds" and the expertise of elite cliques- Discovered uncontested, "blue ocean" markets, even as it thrived in brutally competitive red oceans- Gave its world-class design teams enough space to create and direction to deliverbuilt a culture where profitable innovation flourishesSometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, just like LEGO. Whether you're a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick.
The World is Flat : The Globalized World in the Twenty-first Century - Thryft
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Thomas L. Friedman | Penguin Books

The World is Flat : The Globalized World in the Twenty-first Century

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"The World is Flat" offers a timely update on globalization and its effects. Friedman provides a compelling account of how advanced technologies have connected the world, and how this "flattening" affects us all. Through his impressive writing, Friedman helps readers understand the opportunities and challenges of the new global age. If you'd like to understand the workings of the global economy and how technology is shaping our future, this book is for you.

Unlock the World of Economics

At Thryft, our Economics collection opens up pathways to understanding complex economic theories and real-world applications. Whether you’re interested in microeconomics, macroeconomics, or behavioural economics, our carefully curated selection is designed to enrich your knowledge. Discover works from Nobel laureates and renowned economists that are essential for students, professionals, and enthusiasts who crave a deeper understanding of the economy.