Economics Books
Dive into the dynamic world of economics with our wide array of books in the Economics collection. From global financial systems to local economic policies, our selection offers insights by leading economists and scholars.
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Leander Kahney
|
Atlantic
Books
Inside Steve's Brain
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"Inside Steve's Brain offers a comprehensive analysis of Steve Jobs' leadership style, his critical thinking, and his unwavering commitment to authenticity. It is an ideal book for anyone who aspires to be a great leader or thrive in the business world. Kahney's book inspires readers to think differently and challenge the status quo, much like Jobs himself."
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Sangeet Paul Choudary, Geoffrey G. Parker, Marshall W. Van Alstyne |
W.
W.
Norton
&
Company
Platform Revolution : How Networked Markets Are Transforming the Economy--and How to Make Them Work for You
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This book is perfect for entrepreneurs who are looking to develop platform-based businesses. It explains the strategies and tactics behind successful platform businesses and provides practical advice on how to start and run a platform business. It also covers essential issues such as regulation and consumer trust, making it a valuable resource for established businesses looking to adapt to a changing marketplace. By examining examples such as Uber and Tinder, the authors demonstrate how platforms are disrupting traditional industries, making this a must-read for anyone interested in the future of business.
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Jill Tracie Nichols, Satya Nadella, Greg Shaw |
Harper
Business
Hit Refresh : The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone
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Foreword by Bill GatesMicrosoft’s CEO tells the inside story of the company’s continuing transformation, tracing his own personal journey from a childhood in India to leading some of the most significant technological changes in the digital era. As much a humanist as engineer and executive, Nadella concludes with his vision for the coming wave of intelligent technologies and a distinct call to action for leaders everywhere.Hit Refresh is about individual change, about the transformation happening inside of Microsoft and the technology that will soon impact all of our lives—the arrival of the most exciting and disruptive wave of technology humankind has experienced: artificial intelligence, mixed reality, and quantum computing.It’s about how people, organizations, and societies can and must transform "hit refresh" in their persistent quest for new energy, new ideas, and continued relevance and renewal. At its core, it’s about us humans and how our one unique quality—empathy—will become ever more valuable in a world where technological advancement will disrupt the status quo as never before.Satya Nadella explores a fascinating childhood before immigrating to the U.S. and how he learned to lead along the way. He then shares his meditations as sitting CEO—one who is mostly unknown following the brainy Bill Gates and energetic Steve Ballmer. He tells the inside story of how a company rediscovered its soul—transforming everything from culture to their fiercely competitive landscape and industry partnerships. Nadella concludes with his vision for the coming wave of technology and by exploring the potential impact to society and delivering call to action for world leaders."Ideas excite me," Nadella explains. "Empathy grounds and centers me." Hit Refresh is a reflection, meditations, and series of recommendations presented as algorithms from a principled, deliberative leader searching for improvement—for himself, for a storied company, and for society.
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Martin Ford
|
Basic
Books
Rise Of The Robots - Technology And The Threat Of A Jobless Future
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This book is a wake-up call to the potential consequences of advancing technology and artificial intelligence. It explores how automation and robotics will reshape our workforce and the impact it will have on jobs and economic inequality. By delving into the challenges and possible solutions, Rise of the Robots prepares readers to understand and navigate the rapidly changing job market. It's a must-read for anyone interested in the future of work and its implications on society.
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George Berkowski
|
Piatkus
How to Build a Billion Dollar App : Discover the secrets of the most successful entrepreneurs of our time
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How to Build a Billion Dollar App is a fascinating guide that provides a deep dive into the world of billion-dollar apps, and serves as an essential reading for anyone trying to build the next must-have app. The author George Berkowski shares exclusive insights and behind-the-scenes stories of the success stories of billion-dollar-app club members, including Instagram, WhatsApp, Snapchat, Candy Crush, and Uber. The book offers practical advice on how to convert an idea into a spectacularly successful mobile business, including finding a co-founder, building a team, attracting millions of users, and juggling the pressures of being the CEO of a billion-dollar company.
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Chris Anderson
|
Hyperion
The Long Tail - Why The Future Of Business Is Selling Less Of More
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We think Chris Anderson is onto something big with 'The Long Tail', a groundbreaking look at a well-known feature of statistical distribution and its potential to revolutionize business. 'Wired' magazine editor Anderson expands his influential 2004 article into a comprehensive exploration of this phenomenon -- which, simply stated, holds that products with low demand or sales volume can collectively comprise a market that exceeds the bestsellers. Catering to the tastes and expectations of consumers increasingly disenchanted with the same old thing, these new "niches" provide limitless opportunity for savvy companies. Fresh, insightful, and surprisingly accessible, 'The Long Tail' explains how to tap into the new economics of abundance.
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Steven Johnson
|
Riverhead
Books
How We Got to Now : Six Innovations That Made the Modern World
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From the New York Times–bestselling author of Where Good Ideas Come From and Everything Bad Is Good for You, a new look at the power and legacy of great ideas.In this illustrated history, Steven Johnson explores the history of innovation over centuries, tracing facets of modern life (refrigeration, clocks, and eyeglass lenses, to name a few) from their creation by hobbyists, amateurs, and entrepreneurs to their unintended historical consequences. Filled with surprising stories of accidental genius and brilliant mistakes—from the French publisher who invented the phonograph before Edison but forgot to include playback, to the Hollywood movie star who helped invent the technology behind Wi-Fi and Bluetooth—How We Got to Now investigates the secret history behind the everyday objects of contemporary life. In his trademark style, Johnson examines unexpected connections between seemingly unrelated fields: how the invention of air-conditioning enabled the largest migration of human beings in the history of the species—to cities such as Dubai or Phoenix, which would otherwise be virtually uninhabitable; how pendulum clocks helped trigger the industrial revolution; and how clean water made it possible to manufacture computer chips. Accompanied by a major six-part television series on PBS, How We Got to Now is the story of collaborative networks building the modern world, written in the provocative, informative, and engaging style that has earned Johnson fans around the globe.
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Klaus Schwab
|
Penguin
Group
The Fourth Industrial Revolution
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This book could be a good read for anyone who wants to understand the immense technological changes happening in our world and how they will shape our future. Klaus Schwab, the founder of the World Economic Forum, provides a comprehensive overview of the key technologies driving this revolution and discusses its impact on various aspects of our society. Through his insights and bold ideas, he inspires readers to actively participate in shaping a better future for all. Buckle up and get ready to unleash the power of the Fourth Industrial Revolution!
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Geoffrey A. Moore
|
Diversion
Books
Zone to Win : Organizing to Compete in an Age of Disruption
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"Zone to Win" is a practical guidebook for established enterprises to overcome limitations and succeed in a disruptive business world. Geoffrey Moore's vast experience and consulting work with companies like Salesforce and Microsoft have made this book a powerful tool for businesses looking to grow and embrace innovation. This book offers a step-by-step guide for spurring growth, initiating mergers and acquisitions, and standing out among competitors. Highly recommended for executives and entrepreneurs looking for practical solutions.
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Robbie Kellman Baxter
|
Mcgraw
Hill
The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
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The Membership Economy could be a good read for business owners or entrepreneurs seeking to implement membership or subscription-based models for their company. This book offers guidance on how to turn ordinary customers into loyal members and how to create self-generating revenue streams. The author provides real-life examples of successful membership models used by established companies such as AmEx and Weight Watchers, as well as smaller dot-coms like SurveyMonkey and Pandora.
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Alec J. Ross
|
Simon
&
Schuster
The Industries of the Future
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This book is a must-read for anyone curious about the future. Alec Ross, with his extensive experience as Hillary Clinton's Senior Advisor for Innovation, provides a unique perspective on the industries that will shape our economic future. Through his engaging storytelling and thoughtful analysis, Ross explores topics like robotics, artificial intelligence, genomics, cybercrime, and digital technology. The book not only offers a comprehensive understanding of these industries but also highlights the best opportunities for progress and adaptation. It is an eye-opening and informative read that will leave you excited and prepared for the future.
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Bill Gates
|
Random
House
Large
Print
Publishing
How to Avoid a Climate Disaster: The Solutions We Have and the Breakthroughs We Need
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If you're someone deeply concerned about climate change but feel overwhelmed by the complexity of the problem, Gates offers you a digestible and motivating plan. He uses his tech and business acumen to dissect and present actionable steps, not just for policymakers but for individuals as well. Reading this book feels like having a pragmatic friend guide you through a crisis with a mix of hard truths and hopeful solutions.
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Klaus Schwab
|
Penguin
Group
The Fourth Industrial Revolution
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The Fourth Industrial Revolution is a must-read for anyone interested in the future of technology and its impact on society. The author, Klaus Schwab, founder and executive chairman of the World Economic Forum, provides a comprehensive overview of the key technologies that are driving this revolution and explores the major impacts on governments, businesses, civil society and individuals. Schwab also offers bold ideas for what can be done to shape a better future for all, making this book an essential read for anyone interested in the future of technology and its impact on society.
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Eric Ries
|
Crown
Business
The Lean Startup : How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
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The Lean Startup by Eric Ries emphasizes the importance of validated learning, rapid experimentation and adapting to feedback for building successful start-ups. This book is perfect for entrepreneurs who want to create innovative products and services that are both efficient and profitable. The book's focus on learning from mistakes and continually iterating helps in building a sustainable business model.
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Scott Patterson
|
Crown
Currency
Dark Pools: The Rise of the Machine Traders and the Rigging of the U.S. Stock Market
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For the inquisitive mind intrigued by behind-the-scenes financial machinations, "Dark Pools" is a must-read. It's not just a technical deep-dive, but a narrative thriller that unveils how the geniuses who aimed to democratize the stock market with technology inadvertently spawned uncontrollable trading monsters. This book offers you a front-row seat to the digital transformation of Wall Street and the ethical quandaries it presents.
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Peter Thiel, Blake Masters |
Crown
Currency
Zero to One : Notes on Startups, or How to Build the Future
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If you want to build a better future, you must believe in secrets.The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, legendary entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we’re too distracted by shiny mobile devices to notice. Information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley. Progress can be achieved in any industry or area of business. It comes from the most important skill that every leader must master: learning to think for yourself.Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1. The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. Tomorrow’s champions will not win by competing ruthlessly in today’s marketplace. They will escape competition altogether, because their businesses will be unique. Zero to One presents at once an optimistic view of the future of progress in America and a new way of thinking about innovation: it starts by learning to ask the questions that lead you to find value in unexpected places.
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Amazon Unbound could be a good read for business enthusiasts who want to understand one of the world's most powerful and feared companies' operations. The book covers Amazon's evolution and acquisitions over the last decade, including the turn in public sentiment that criticizes Amazon's monopolistic practices. The book provides a well-researched and unvarnished portrait of Amazon's founder, Jeff Bezos.
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Tim O'Reilly
|
Harper
Business
WTF? : What's the Future and Why It's Up to Us
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You need to read WTF? if you're tired of the fear and uncertainty surrounding new technologies. Tim O'Reilly, a visionary in Silicon Valley, explores the potential of emerging technologies and their impact on society and the economy. Through his insightful and thought-provoking writing, he urges businesses to harness the power of technology to create new possibilities and solve human problems rather than just reducing costs. With a focus on the future and a call to action, this book will inspire you to imagine the limitless potential of our ever-changing world. So, are you ready to embrace the WTF? of wonder and shape our collective future?
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Martin Ford
|
Basic
Books
Rise of the Robots : Technology and the Threat of a Jobless Future
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"Rise of the Robots" provides a thought-provoking and well-reasoned argument on how rapid technological advancements could lead to mass unemployment. The book is recommended for individuals who are interested in understanding how artificial intelligence could fundamentally change the labor market and our economy, and want to be equipped with knowledge and ideas for potential solutions to ensure future prosperity."
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This book is a thrilling exposé on the hidden world of high-frequency trading, revealing the shocking truth behind how the stock market is manipulated by computer algorithms. Through the lens of a group of eccentric individuals, Michael Lewis uncovers the dark secrets and corruption that fuel the financial industry. If you've ever been curious about how Wall Street truly operates, this eye-opening read is a must.
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Eric Ries
|
Best
Business
The Lean Startup : How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
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This book is perfect for entrepreneurs who want to build a sustainable business in today's fast-paced world. Eric Ries provides a scientific and unique approach to creating successful startups through "validated learning" and rapid experimentation. By following the practices outlined in this book, entrepreneurs can save time and resources by testing their ideas before investing too heavily in them. This book is essential for anyone who wants to build a successful and innovative business.
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Sheera Frenkel
|
July
13,
2021
An Ugly Truth - Inside Facebook's Battle For Domination
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An Ugly Truth is an insightful dive into the creation and reign of Facebook and the platform's many controversies, examining the impact on our uncontrollable dependence on social media. It is recommended for those with a keen interest in social media and technology's function in our lives. The book's unique feature lies in its detailed reporting and inside knowledge on the workings of Facebook and its employees.
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Don Tapscott, Anthony D. Williams |
Atlantic
Books
Wikinomics
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Wikinomics is a must-read for entrepreneurs who want to leverage the power of crowdsourcing and co-creation. The book showcases how businesses can tap into the collective expertise and resources of their customers and partners through technology and collaboration to drive innovation and growth. With real-life examples and case studies, Wikinomics demonstrates how companies can achieve unprecedented levels of success by opening up and embracing a more collaborative and transparent business model.
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Cesar A. Hidalgo
|
Basic
Books
Why Information Grows - The Evolution Of Order, From Atoms To Economies
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This book could be a good read for someone who is curious about the intricate connection between information and economic growth. César Hidalgo takes a multidisciplinary approach, bridging the gap between social and natural sciences to explain how economies are like distributed computers. The most fascinating aspect of this book is how it uncovers the origins of physical order and explores the mechanisms that enable economic growth. Through captivating examples and a fresh perspective, Why Information Grows opens up a new realm of understanding about the intricate nature of economies.
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Clayton M. Christensen
|
Harperbusiness
The Innovator's Dilemma - The Revolutionary National Bestseller That Changed The Way We Do Business
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Examines how companies can create a balance between marketing cutting-edge technology and anticipating customer demand.
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Steve Lohr, Joel Brinkley |
Mcgraw-hill
U.S. Vs Microsoft : The Inside Story of the Landmark Trial
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An account of the landmark antitrust case chronicles the investigation of Microsoft, examines the key events and personalities of the trial, and discusses the impact of the verdict.
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Gary Armstrong, Ang Swee Hoon, Philip Kotler |
Pearson
Education
Principles of Marketing : A Global Perspective
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Recommendation: This book is a must-read for anyone interested in marketing. It provides a comprehensive understanding of marketing principles with a global perspective. With its concise language and engaging visuals, it makes learning easy and enjoyable, especially for non-native English speakers. The mix of international and Asian cases and vignettes adds real-world relevance to the concepts discussed. Additionally, the coverage of contemporary marketing issues ensures that readers stay up-to-date and develop critical thinking skills. Stay ahead of the game and dive into the exciting world of marketing with Principles of Marketing: A Global Perspective.
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Updated to reflect the most recent trends, trade agreements, cartels, and innovations in international business, this handbook defines approximately 5,000 terms related to the international marketplace. Definitions and explanations focus on international finance and marketing, foreign exchange, import/export, trade organizations, and much more. It's a handy quick-reference source for business professionals and students, and useful for training programs in international business management.
Author: John J. Capela
Format: Paperback
Number of Pages: 626
Publisher: Peterson's Guides,U.S.
Publication Date: 30 Apr 2004
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David Rosenberg
|
Ft
Pr
Cloning Silicon Valley : the next generation high tech hotspots
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Explores the creation of successful concentrations of high-tech industry. Author describes the approaches to building a technology industry, and details the opinions and evaluations of entrepreneurs, venture capitalists, government officials and academics who have experienced the phenomenon in their home countries and in California.
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Kevin Kelly
|
Harpercollins
Pub
Ltd
New Rules for the New Economy : 10 Ways the Network Economy is Changing Everything
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Recommendation: Kevin Kelly's New Rules for the New Economy is a must-read for entrepreneurs and business leaders. The book provides a comprehensive framework for understanding the fundamental shifts happening in the economy as a result of technology. Kelly's 10 rules demonstrate the importance of harnessing the power of innovation and imagination in a rapidly changing landscape. Filled with practical insights and strategies, this book is perfect for anyone seeking to stay ahead of the curve.
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Irene Aldridge
|
Wiley
High-Frequency Trading: A Practical Guide to Algorithmic Strategies and Trading Systems
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If you're an aspiring trader looking to stay ahead of the game, "High-Frequency Trading" is the book for you. This hands-on guide takes you through the fast-paced world of algorithmic trading, covering everything from developing trading systems to evaluating performance. With detailed discussions on market microstructure and various trading strategies, this book equips you with the knowledge and tools necessary to navigate the world of high-frequency trading. Gain a better understanding of this innovative approach and apply it to your trading endeavors for maximum success.
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Norman M. Scarborough, Thomas W. Zimmerer |
Prentice
Hall
Essentials of Entrepreneurship and Small Business Management : United States Edition
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This book is perfect for anyone who wants to dive into the world of entrepreneurship. With its abundance of real-world examples and practical exercises, it provides a step-by-step guide to starting and managing a small business. The most unique feature of this book is its logical process, which makes it easy for readers to follow along and implement the strategies outlined in the book. Overall, if you're looking for a comprehensive guide to small business management, this book is a great choice.
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Michael Lewis
|
Penguin
Books
Panic! : The Story of Modern Financial Insanity
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- Recommended for readers interested in finance and economics.
- This book examines the most significant financial meltdowns of the past decades and how they contributed to the world's economic climate. Michael Lewis provides insight into the patterns that lead to these catastrophic events and how they affect the global economy.
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K. Proctor
|
Wiley
Building Financial Models with Microsoft Excel : A Guide for Business Professionals
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This book is a comprehensive guide on financial modelling using Excel, covering important concepts such as valuation, sensitivity analysis, and contribution margin. It provides step-by-step instructions on building financial models, and includes Excel worksheets on a CD-ROM for users to practice. The book also covers basics of building a capitalization table and how to present a financial model effectively. Overall, it's a great resource for business professionals looking to enhance their financial modelling skills using Excel.
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James D. McKeen
|
Pearson
Prentice
Hall
IT Strategy in Action : International Edition
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This book teaches students how to use and manage IT to deliver business value, with a focus on IT management issues, rather than technical issues. KEY TOPICS: IT Strategy in Actiontackles the real world challenges of IT management first, by exploring a set of the most important issues facing IT managers today and second, by providing a series of mini-cases which present these critical IT issues within the context of real organizations. Most suited for business professionals who are interested in discovering the latest research in business solutions through IT.
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James Manyika, Jonathan Woetzel, Richard Dobbs |
Publicaffairs
No Ordinary Disruption : The Four Global Forces Breaking All the Trends
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Our intuition on how the world works could well be wrong. We are surprised when new competitors burst on the scene, or businesses protected by large and deep moats find their defenses easily breached, or vast new markets are conjured from nothing. Trend lines resemble saw-tooth mountain ridges.The world not only feels different. The data tell us it is different. Based on years of research by the directors of the McKinsey Global Institute, No Ordinary The Four Forces Breaking all the Trends is a timely and important analysis of how we need to reset our intuition as a result of four forces colliding and transforming the global the rise of emerging markets, the accelerating impact of technology on the natural forces of market competition, an aging world population, and accelerating flows of trade, capital and people.Our intuitions formed during a uniquely benign period for the world economy—often termed the Great Moderation. Asset prices were rising, cost of capital was falling, labour and resources were abundant, and generation after generation was growing up more prosperous than their parents.But the Great Moderation has gone. The cost of capital may rise. The price of everything from grain to steel may become more volatile. The world's labor force could shrink. Individuals, particularly those with low job skills, are at risk of growing up poorer than their parents.What sets No Ordinary Disruption apart is depth of analysis combined with lively writing informed by surprising, memorable insights that enable us to quickly grasp the disruptive forces at work. For evidence of the shift to emerging markets, consider the startling fact that, by 2025, a single regional city in China—Tianjin—will have a GDP equal to that of the Sweden, of that, in the decades ahead, half of the world's economic growth will comefrom 440 cities including Kumasi in Ghana or Santa Carina in Brazil that most executives today would be hard-pressed to locate on a map.What we are now seeing is no ordinary disruption but the new facts of business life— facts that require executives and leaders at all levels to reset their operating assumptions and management intuition.
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Alexandra Gillies
|
Oxford
University
Press
Crude Intentions : How Oil Corruption Contaminates the World
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Billions of dollars stolen from citizens are circling the globe, enriching powerful individuals, altering political outcomes, and disadvantaging everyday people. News headlines provide glimpses of how this corruption works and why it President Trump's businesses struck deals with oligarchs and sold property to secretive shell companies; the Panama Papers leak triggered investigations in 79 countries; and, corruption scandals toppled heads of state in Brazil, South Africa, and South Korea. But how do these pieces fit together? And if the corruption is so vast and so tied up with powerful interests, how do we begin to fight back?To find answers, Crude Intentions examines the corruption crisis that erupted during the recent oil boom. From 2008 to 2014, oil prices shot through the roof. Motivated by more than nine trillion dollars in new oil money, corruption followed apace. Examining the oil boom is like placing a drop of dye in the circulatory system of global corruption, and watching as it reveals the system's channels and pathways.Company bosses signed off on risky schemes to snap up choice oil blocks. Politicians in Brazil and Nigeria stole billions to build up their election war chests. Kleptocrats in Angola, Azerbaijan, and Russia seized upon the oil wealth to cement their hold on power. And an army of bankers, accountants, and lawyers lined up to help these corrupt actors stash their loot in the global system of shell companies and tax havens that serves today's super-rich. The money then bought yachts, mansions, and even a few foreign politicians.Drawing on information exposed by intrepid journalists, prosecutors, and whistle blowers, Crude Intentions tells jaw-dropping stories of corruption and asks what we can learn from them. The cases reveal common tactics, but also vulnerabilities in this web of fraud. These are the starting points for building a smarter fight against corruption, in the oil sector and well beyond.
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Ian Ayres
|
John
Murray
Publishers
Super Crunchers
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Goodreads rating: 3.72
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When would a casino stop a gambler from playing his next hand?How could a company use statistical analysis to blackball you from the job you want?Why should you worry when customer services pay attention to your needs?Beginning with examples of the mathematician who out-predicted wine buffs in determining the best vintages, and the sports scouts who now use statistics rather than intuition to pick winners, Super Crunchers exposes the hidden patterns all around us. No businessperson, academic, student, or consumer (statistically that's everyone) should make another move without getting to grips with thinking-by-numbers - the new way to be smart, savvy and statistically superior.
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Nora Peterson
|
Atlantic
Publishing
Group
Inc.
Wall Street Lingo : Thousands of Investment Terms Explained Simply
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Wall Street Lingo is an excellent resource for both novice and experienced investors. The book presents over 1,000 investment terms and explains them in a way that is easy to understand. The unique structure of the book, organized by subject, makes it effortless for readers to find the information they need quickly. Additionally, the book includes a list of commonly used acronyms and helpful resources, complete with websites.
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Michael A. Hitt, Robert E. Hoskisson, R. Duane Ireland |
Cengage
Learning
Strategic Management: Concepts : Competitiveness and Globalization
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This book provides readers with a comprehensive understanding of strategic management through the integration of classic organizational models and modern trends. It draws inspiration from over 500 leading companies worldwide and aids the reader in implementing practical strategies that can help them create and maintain a competitive edge. With MindTap, readers can hone their leadership skills and attain success in their respective fields.
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Jeff Augen
|
Ft
Pr
Microsoft Excel for Stock and Option Traders : Build Your Own Analytical Tools for Higher Returns
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Goodreads rating: 3.18
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Microsoft Excel for Stock and Option Traders is an excellent book for investors who want to maximize their returns and gain an edge in the market. Jeff Augen has provided an outstanding guide for traders to learn how to leverage Excel's powerful data mining and statistical tools to analyze trading data and identify trends and profit opportunities that are not obvious. The book provides step-by-step guidance on how to build custom indicators, alerts, and trading models, and visually present data to gain insights that help investors gain an edge and maximize their returns. Overall, this is a must-read for traders who want to gain new skills and knowledge to excel in the market.
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John A. Quelch
|
Prentice
Hall
Cases in Marketing Management and Strategy
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For senior year undergraduate Marketing courses, and first year MBA courses in Marketing/International/Asian Business. The book provides a broad-based approach to Asia-Pacific marketing case-studies. Cases include studies on products and services; consumer and business markets; profit and non-profit organizations; Asian firms operating within and outside of the region as well as non-Asian companies operating in Asia; small and large enterprises; manufacturing and trading businesses; and low- and high-technology industries.
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Leander Kahney
|
Portfolio
Hardcover
Inside Steve's Brain
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Steve Jobs has turned his personality traits into a business philosophy. Here’s how he does it. It’s hard to believe that one man revolutionized computers in the 1970s and ’80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship him like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary. Inside Steve’s Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. It reveals the real Steve Jobs—not his heart or his famous temper, but his mind. So what’s really inside Steve’s brain? According to Leander Kahney, who has covered Jobs since the early 1990s, it’s a fascinating bundle of contradictions. Jobs is an elitist who thinks most people are bozos—but he makes gadgets so easy to use, a bozo can master them. He’s a mercurial obsessive with a filthy temper—but he forges deep partnerships with creative geniuses like Steve Wozniak, Jonathan Ive, and John Lasseter. He’s a Buddhist and anti-materialist—but he produces mass-market products in Asian factories, and he promotes them with absolute mastery of the crassest medium, advertising. In short, Jobs has embraced the traits that some consider flaws—narcissism, perfectionism, the desire for total control—to lead Apple and Pixar to triumph against steep odds. And in the process, he has become a self-made billionaire. In Inside Steve’s Brain , Kahney distills the principles that guide Jobs as he launches killer products, attracts fanatically loyal customers, and manages some of the world’s most powerful brands. The result is this unique book about Steve Jobs that is part biography and part leadership guide, and impossible to put down. It gives you a peek inside Steve’s brain, and might even teach you something about how to build your own culture of innovation.
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Carl Shapiro, Hal R. Varian |
Harvard
Business
Review
Press
Information Rules - A Strategic Guide To The Network Economy
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Information Rules is an essential guide for managers aiming to thrive in the information economy. With its focus on the application of classic economics concepts to information technology, this book helps readers to understand the consequences of pricing, protecting and planning information products and services. Shapiro and Varian offer practical business strategies that will assist business leaders in making effective decisions and navigating the challenges of the information age with confidence. Highly recommended for anyone interested in the economics of information and networks.
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James R. Taylor, Thomas C. Kinnear |
Mcgraw-hill
Education
(ise
Editions)
Marketing Research : An Applied Approach
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This very applied approach to the managerial use of marketing research is designed and organized by the steps in the marketing research process. Great care has been taken to deal with the technical aspects of marketing research in a manner that allows the reader to apply research procedures to real applications in a pragmatic, step-by-step, "here's how to do it" fashion. The revision contains 35 cases; 14 new to this edition. The changes to the Fifth Edition include the addition of substantial insights and examples on international marketing research. Major new illustrations entitled Global Marketing Research Dynamics appear throughout the text. Three marketing research databases available on a PC-disk, accompany each copy of the book and contain real results from actual marketing research studies and are all keyed to the major PC-based analysis SPSS-PC, SAS-PC, SYSTAT-PC, and MYSTAT-PC.
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Vaclav Smil
|
Wiley
Making the Modern World - Materials and Dematerialization
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"Making the Modern World" provides insightful analysis of the impact of material consumption on the world today, and offers potential solutions to mitigate its effects. The book explores the evolution of material usage, its extraction and production processes, and the energy costs associated with it. It also highlights potential pathways to dematerialization, recognizing the constraints that make this difficult. This book is perfect for readers interested in resource economics, environmental studies, energy analysis, mineral geology, industrial organization, manufacturing, and material science.
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Peter J.H. Baily, Barry Crocker, David Jessop |
Pearson
College
Div
Procurement, Principles & Management
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₱295.20
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Previously entitled 'Purchasing Principles and Management' this book has been essential reading and the standard text for practitioners and students of the subject of purchasing or procurement for nearly 40 years. This new tenth edition continues to cover the continuous change and development in the field of Purchasing and care is taken to balance new emerging philosophies with the proven and established thinking and practice in the profession. This book will provide the reader with a reflection of sound mainstream practice combined with comment and insight into developing ideas and approaches. This edition includes: New chapters on outsourcing, corporate social responsibility and e-procurement systems, Well-integrated new material on time compression, global sourcing and contract performance measurement, New case studies plus mini-cases dotted throughout chapters to reflect themes from the text in actual supply management practice around the world, New Research boxes within chapters to link academic research and procurement industry practice, New PowerPoint Slides and an Instructor's Manual for Lecturers teaching the subject.
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Keeley Wilson, Yves L. Doz |
Harvard
Business
Review
Press
Managing Global Innovation : Frameworks for Integrating Capabilities around the World
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Book recommendation:
- This book is a perfect guide for businesses aiming to expand their innovation capabilities globally. With practical frameworks and real-life examples, it shows how to acquire and integrate crucial knowledge from various sources. By optimizing your innovation footprint, improving communication, and enhancing collaboration, you can unlock the full potential of global innovation, giving your company a competitive edge. Don't miss out on this opportunity to transform your business on a global scale!
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Kirankalyan Kulkarni
|
Packt
Publishing
Learn Bitcoin And Blockchain - Understanding Blockchain And Bitcoin Architecture To Build Decentralized Applications
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Goodreads rating: 3.67
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This book is perfect for individuals who are interested in gaining a comprehensive understanding of blockchain and Bitcoin. It takes you on a journey through the blockchain database, providing insights into advanced implementations and real-world applications. With a focus on the technical foundation of blockchain and cryptography, the book ensures secure storage of data. Whether you're a beginner or an experienced individual, this book is a valuable resource to expand your knowledge and explore the potential of decentralized digital money.
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Michael Dell
|
Gardners
Books
Direct From Dell : Strategies that Revolutionized an Industry
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Goodreads rating: 3.85
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Direct from Dell is an excellent read for entrepreneurs who want to learn from one of the world's most successful businessmen. It offers practical advice on how to gain a competitive edge, the importance of studying customers instead of competition, and how to take advantage of weaknesses in the market. Michael Dell's story of success and his ideas for revolutionizing industry make this book an inspiring and informative read.
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