Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Media Relations
Richard Stanton | Oxford University Press

Media Relations

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Goodreads rating: 3.0

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If you’re looking to bridge the gap between media theories and real-world applications, "Media Relations" by Richard Stanton is tailor-made for you. The book dives into the intricacies of crafting messages that resonate and navigating the complex media landscape effectively. It’s a treasure trove for any communications professional aiming to finesse their media strategy and understand the nuances of message delivery and reception.
The E-Code: 33 Internet Superstars Reveal 43 Ways to Make Money Online Almost Instantly-- Using Only E-Mail

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You're diving into the digital market, hunting for strategies to monetize your online presence, and "The E-Code" is like the treasure map you've been seeking. The combined wisdom packed in this book comes from those who've walked the path and struck gold. It's not about overnight wealth; it's about actionable, concrete steps to turn your e-mails into a revenue-generating machine—perfect for anyone ready to take their digital hustle to the next level.
Essentials of Services Marketing - Thryft
Jochen Wirtz, Patricia Chew, Christopher Lovelock  | Pearson Education

Essentials of Services Marketing

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Goodreads rating: 3.93

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This book is a must-read for students studying services marketing. The authors have done an exceptional job of breaking down complex concepts into clear and simple language, making it easy for students to understand. The full-colored learning cues, graphics, and diagrams help capture and hold students' attention, while the global outlook of the cases and examples help students relate the concepts to real-world scenarios. The revised framework enhances the integration of chapters, providing a comprehensive understanding of services marketing. Instructors will also benefit from the enhanced instructor supplements, which include additional activities, example-based teaching slides, and a vast collection of case studies.
Beginning ASP Databases - Thryft
Thearon Willis | Wrox Press

Beginning ASP Databases

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Goodreads rating: 3.38

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This book is a must-read for anyone looking to master ASP databases with ADO. With its practical approach and comprehensive coverage, it provides a deep understanding of the theory and practice of using ADO with ASP. The numerous examples, exercises, and quizzes make it easy to grasp the concepts and apply them to real-world projects. By the end, you'll have a portfolio of data-intensive web pages, showcasing your expertise and providing a great return on your investment.
Managing Customer Relationships: A Strategic Framework

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If you're looking to harness the true power of customer-centric marketing and relationship management, this book can be your guide. Peppers and Rogers are pioneers in the CRM field, and their experience translates into actionable frameworks that can elevate any business's strategy. By exploring practical case studies and integrating industry leaders' thoughts, this book serves as an essential playbook for anyone aiming to create lasting competitive advantages through customer relationships.
Computer Security: Art and Science
Matt Bishop | Addison-wesley Professional

Computer Security: Art and Science

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Goodreads rating: 3.7

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If you're looking to deepen your understanding of computer security, this book by Matt Bishop acts as a treasure chest of information. It's both comprehensive and practical, offering insights into real systems, technologies, and policies. Think of it as your personal security consultant, walking you through complexities with clear and engaging writing. Whether you're a student, professional, or self-learner, this could serve as your robust roadmap in the ever-evolving landscape of computer security.
Practical Media Relations - Thryft
Judith Ridgway | Gower Pub Co

Practical Media Relations

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Goodreads rating: 4.0

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Practical Media Relations by Judith Ridgway is a must-read for anyone interested in mastering media relations. The book not only covers traditional techniques such as press releases and interviews but also delves into electronic communication such as computers and scanners. With practical tips and comprehensive checklists, this revised edition is a valuable guide for students and practitioners alike. Users would appreciate the real-life examples given by the author, making the book more relatable and easy to understand.
Consumer Behavior : International Edition - Thryft

Consumer Behavior : International Edition

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This book is great for undergraduate or first year MBA students who want to understand how the Internet has changed the way people obtain information about potential purchases. With a strong empirical and market segmentation approach, it includes 32 Active Learning mini-cases, making it interactive and engaging. The book's most unique feature is its focus on the digital era, making it a must-read for anyone interested in understanding consumer behavior in the modern age.
Wall Street Potholes					Insights from Top Money Managers on Avoiding Dangerous Products - Thryft
Simon A. Lack | Wiley

Wall Street Potholes Insights from Top Money Managers on Avoiding Dangerous Products

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Goodreads rating: 3.37

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"Wall Street Potholes" is essential for anyone looking to take control of their investments. Simon Lack and his team equip you with the insider knowledge to dodge the pitfalls of money management. By revealing the profit-driven motives behind many financial products and advising how to sidestep advisors' self-interests, this book empowers you with the clarity and confidence needed to make astute decisions with your money.
Jerks at Work : How to Deal with People Problems and Problem People - Thryft
Ken Lloyd, Kenneth L. Lloyd  | Career Press, Inc.

Jerks at Work : How to Deal with People Problems and Problem People

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Goodreads rating: 2.95

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This book could be a good read for individuals who are dealing with difficult people at their workplace. The author, Ken Lloyd, uses real-life examples to help readers understand common workplace behaviors. The book offers practical strategies to help readers deal with such behavior effectively. Users would appreciate the author's positive and professional approach to handling difficult situations.
Wordcraft: The Art of Turning Little Words Into Big Business
Alex Frankel | Crown

Wordcraft: The Art of Turning Little Words Into Big Business

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Goodreads rating: 3.4

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If you've ever wondered how brands embed themselves into our culture, "Wordcraft" is an eye-opener. Alex Frankel dives into the alchemy of naming in the marketplace, blending anecdotes with insider knowledge. It's a must-read if you're intrigued by how mere words can shape massive successes in business.
The Best of Brochure Design: No. 9 - Thryft
Jason Godfrey | Rockport Pub

The Best of Brochure Design: No. 9

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Goodreads rating: 4.03

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If you're passionate about marketing or graphic design, "The Best of Brochure Design: No. 9" could be the inspirational resource you need. It's a treasure trove of ideas, showcasing a variety of brochure styles from top designers around the world. The book covers practical tips and creative strategies which could be a catalyst for your next design project, making it a great addition to your professional library.
The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win - Thryft
Jason Falls, D.J. Waldow  | Que Pub

The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win

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Goodreads rating: 3.71

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If you’re feeling that your email marketing campaigns are a bit stale, "The Rebel's Guide to Email Marketing" could be the breath of fresh air you need. It challenges conventional wisdom and provides actionable advice to shake up your approach. It's not only about breaking rules; it’s about smartly re-writing them to better engage with your audience and drive results. Embrace a new perspective on email that could very well translate to a healthier bottom line for your business.
Global Literacies: Lessons on Business Leadership and National Cultures - Thryft
Carl Phillips | Simon & Schuster

Global Literacies: Lessons on Business Leadership and National Cultures

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Goodreads rating: 3.13

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If you're carving out your space in today's global market, "Global Literacies" can be your compass. It distills the wisdom from top CEOs worldwide into tangible leadership practices, blending cross-cultural savvy with business acumen. Dive into this read to understand the universal truths of leadership and the critical role culture plays in international business success—insights that could help you and your organization thrive in the global economy.
Applied Strategic Planning: How to Develop a Plan That Reallapplied Strategic Planning - Thryft

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This book is a must-read for any organization looking to develop and implement effective strategic plans. It provides a pragmatic and comprehensive approach, covering essential elements such as business integration, performance audits, cultural impact, and contingency planning. The use of humor, anecdotes, and practical examples make it engaging and easy to apply. Don't miss out on this invaluable resource to navigate the unpredictable business climate and secure future success.
The One-Page Sales Coach: New and Revised - Thryft
Dean Minuto | Createspace Independent Publishing Platform

The One-Page Sales Coach: New and Revised

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Goodreads rating: 3.88

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This book is for anyone who wants to improve their sales skills and increase their success rate. With a condensed and practical approach, it provides simple and powerful tools that can be implemented immediately. The "One-Page Sales Coach" stands out from other sales books by offering a four-box tool that simplifies the sales process and seven strategies based on decades of research. It also emphasizes the importance of making a difference, simplifying your message, and making it personal. If you're looking for a concise and effective guide to sales, this book is for you.
New York Festivals 15 - Thryft
New York Festivals | Harper

New York Festivals 15

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Goodreads rating: 5.0

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Recommended for professionals in advertising, marketing, and design. A valuable reference for anyone seeking inspiration and insight into global advertising trends and approaches.
Advertising Principles & Practices: Global Edition - Thryft
Sandra E. Moriarty, Nancy D. Mitchell, William D. Wells  | Not Avail

Advertising Principles & Practices: Global Edition

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Goodreads rating: 3.61

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This book could be a good fit for aspiring advertisers or marketing students. It offers a comprehensive overview of the industry and also focuses on the shift to digital and consumer-focused advertising. Users have praised the clear language and practical advice given in the book.
Supply Chain Science - Thryft
Wallace J. Hopp | Waveland Pr Inc

Supply Chain Science

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Goodreads rating: 3.93

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If navigating the complexities of supply chains seems daunting, "Supply Chain Science" can be your compass. Wallace J. Hopp makes the intricate world of supply chain management accessible with a blend of scientific approach and practical examples. You'll find it particularly helpful if you're a manager aiming to understand operational systems without getting bogged down by heavy math. Perfect for enhancing your strategic planning with grounded insights.
Long Dict International Trade (Eng/Chin) - Thryft

Long Dict International Trade (Eng/Chin)

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If you're delving into the world of international trade, this dictionary could be your silent partner. With its English-Chinese presentation, it eases communication barriers and serves as a reliable resource for understanding complex trade jargon. A trusted companion for students, professionals, and bi-lingual business endeavors.
The Event Marketing Handbook : Beyond Logistics and Planning - Thryft
Allison Saget, Peter Vessenes  | Kaplan Publishing

The Event Marketing Handbook : Beyond Logistics and Planning

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Goodreads rating: 3.58

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The Event Marketing Handbook is an A-to-Z guide to help marketers drive results through integrated marketing activities, packed with case studies, planning templates, and sample time frames. This book offers an end-to-end process, from planning through measurement, and highlights the importance of a great BLT (Brand recognition, Lead generation, and Thought leadership) in achieving business objectives and sales goals. It also provides cautionary advice to avoid pitfalls and problems, and valuable tricks of the trade from industry insiders. Recommended for marketers who want to think strategically, remember the fundamentals, plan carefully and achieve results.
Negotiation: How To Make Deals And Reach Agreements - Thryft
Madan Pillutla | January 1, 2004

Negotiation: How To Make Deals And Reach Agreements

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If you find yourself at a crossroads in business, whether it's closing a deal or resolving a conflict, this book can be your guide. The author doesn't just offer tactics but delves into the psychological factors that drive negotiations. Understanding and developing your BATNA could change the way you perceive and handle your professional interactions. Plus, the real-world examples ground the theory, making it practical and relatable.
Model Business Letters, E-mails & Other Business Documents - Thryft
Shirley Taylor | Financal Times Management

Model Business Letters, E-mails & Other Business Documents

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Goodreads rating: 3.96

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Recommendation: 1. Model Business Letters is the perfect book for anyone seeking to improve their business writing. Shirley Taylor's comprehensive guide offers invaluable tips and techniques for crafting clear, effective documents. With step-by-step guidance and practical examples, readers will learn to write with confidence, clarity, and impact. 2. This book is an essential resource for professionals who want to enhance their communication skills and make a lasting impression with their writing. Whether you're drafting emails, memos, or reports, Model Business Letters will help you achieve your goals with ease.
Brilliant Search Engine Optimisation - Thryft
David Amerland | Pearson Canada

Brilliant Search Engine Optimisation

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Goodreads rating: 4.29

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If you're looking to enhance your online visibility, "Brilliant Search Engine Optimisation" might just be your go-to guide. David Amerland breaks down the complex world of SEO into understandable sections, making it accessible for beginners yet detailed enough for seasoned marketers. It's a practical manual that covers everything from basic principles to advanced strategies, ensuring your website isn't just a needle in the digital haystack.
One Show Design, Volume 4 : To Steal is Genius - Thryft
The One Club | Rockport Publishers

One Show Design, Volume 4 : To Steal is Genius

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Goodreads rating: 3.0

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If you're looking for inspiration or just appreciate beauty in advertising and design, "One Show Design, Volume 4" could be a gem for you. It's a visual feast packed with cutting-edge creativity from major brands, providing insight into what makes exceptional design work successful. As you leaf through the vibrant, full-color pages, you'll find yourself understanding and valuing the role design plays in shaping our culture.
We Have A Deal - Thryft

We Have A Deal

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Reasons to read "We Have A Deal": - This book goes beyond negotiation theory and explores the unwritten rules of deal making, giving you a comprehensive understanding of the subject. - You'll learn practical skills to negotiate like a pro and develop the flexibility to adapt to different negotiating situations. - By understanding the underlying motivations of others, you'll be able to overcome obstacles and achieve successful outcomes in every deal. - Whether you're responsible for large deals at work or simply renegotiating your phone contract, this book is a valuable resource to help you achieve what you want.
Married to the Brand - Thryft
William J. McEwen | Gallup Press

Married to the Brand

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Goodreads rating: 3.31

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This book explores how some companies manage to create a strong relationship with their consumers, resulting in a lasting and satisfying connection. Through years of research and consumer stories, the author explains the emotions that need to be present in order for a customer to feel connected to a brand and the steps that marketers need to take to build and maintain these emotional connections.
Cabling - The Complete Guide To Network Wiring - Thryft
David Groth | Sybex, Incorporated

Cabling - The Complete Guide To Network Wiring

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Goodreads rating: 3.67

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"Cabling - The Complete Guide To Network Wiring" is the ultimate resource for network technicians and cable installers. It covers everything from cabling system design and installation to troubleshooting your system. The book is filled with practical tips and tricks for safely and effectively working with cables in the workplace. A unique feature of this book is the 32-page color insert that makes identifying connectors and cables a breeze. Whether you're a seasoned network professional or just starting out, this book is an essential resource for anyone working with cables in a network setting.
It Starts With One					Changing Individuals Changes Organizations - Thryft
Hal B. Gregersen, J. Stewart Black  | Pearson P T R

It Starts With One Changing Individuals Changes Organizations

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Goodreads rating: 3.81

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Considering you're intrigued by organizational transformation, "It Starts With One" is a treasure trove - it's not just about imposing changes from the top-down. The book digs into the psychological aspects that enable or hinder change within people, which in turn affects the whole organization. It's grounded in reality, offering actionable insights and tools rather than mere theory, making it a pragmatic guide for leaders determined to drive enduring change.
Social Media for Baby Boomers - How to Translate Your Decades of Knowledge and Experience into Social Influence

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If the rapidly changing landscape of social media feels overwhelming, Sandra D'Souza offers a lifeline specifically tailored for your generation. Imagine flipping through pages that decode hashtags and online personas in a language that resonates with the wisdom of your years. This isn't just about joining the bandwagon; it's about amplifying the wealth of your life's experience across a new, digital frontier. Whether for business savvy or personal growth, "Social Media For Baby Boomers" is your companion in the social media sphere.
Clueless in Public Relations - Thryft
Jim Aitchison, May Lwin  | Pearson Education Asia

Clueless in Public Relations

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Goodreads rating: 3.43

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Feeling a bit lost about a future in PR? "Clueless in Public Relations" could be the lantern to guide your way through the maze of this dynamic field. It offers a thorough breakdown of the industry, from crafting strategies to executing campaigns, and gives practical advice on landing your first job. It's like having a mentor in book form, perfect for those at the starting line of their PR journey.
Production for Print - Thryft
Mark Gatter | Laurence King Publishing Ltd

Production for Print

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Goodreads rating: 4.33

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Production for Print is a must-read for graphic designers seeking to enhance their printing skills. The book focuses on every aspect of printing, including calibration of images, color mixing, resolution, and image formats. Mark Gatter provides a wealth of useful information, from providing a checklist for sending jobs to printers to a glossary of printing terms. By utilizing the tips shared in this book, users can take their print designs to the next level.
Electronic Marketing and the Internet - Thryft
Stewart & Westberg Kate Adam | Prentice Hall

Electronic Marketing and the Internet

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This book could be a good read for you if you want to navigate the world of electronic marketing and understand its significance for marketers. With its practical approach and interactive format, it allows you to dive into the subject and engage with the material. By addressing common questions and providing hands-on activities, it ensures that you grasp the concepts and apply them in real-life situations. Master the digital landscape and stay ahead in the ever-evolving marketing industry with this comprehensive guide.
Leadership Presence : Dramatic Techniques to Reach out Motivate and Inspire - Thryft
Kathy Lubar, Belle Linda Halpern  | Penguin Publishing Group

Leadership Presence : Dramatic Techniques to Reach out Motivate and Inspire

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Goodreads rating: 3.84

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"Leadership Presence" is a great read for anyone aspiring to become a confident, respected, and effective leader. The authors, Belle Linda Halpern, and Kathy Lubar, have leveraged their experience as performing artists to provide time-tested strategies that have proven useful to thousands of executives, even in tough situations. Readers will learn to build and enhance collaborations, express themselves dramatically, motivate others, and become authentic leaders by integrating their personal values into communication. If you want to develop impactful leadership techniques, this book is a must-read.
The Etiquette Advantage in Business: Personal Skills for Professional Success - Thryft

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This book could be a good read for someone who wants to enhance their professional image and succeed in the business world. With practical advice on personal etiquette and treating others with respect and courtesy, Peggy Post's expertise helps readers navigate the complex social dynamics of the workplace, making them stand out and gain a competitive advantage.
Writing, Researching, Communicating: Communication Skills for the Information Age: Textbook - Thryft
Windschuttle | Mcgraw-hill Education - Europe

Writing, Researching, Communicating: Communication Skills for the Information Age: Textbook

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This book is a must-read for anyone looking to enhance their communication skills in the digital age. From writing persuasive emails to conducting thorough research, this practical guide provides step-by-step instructions and expert tips. With its focus on the information age, it covers everything you need to know to effectively communicate in today's fast-paced and technology-driven world. Whether you're a student, professional, or simply someone interested in improving your communication abilities, this book is a valuable resource that will improve your skills and help you succeed in any field.
Leading Across New Borders - How to Succeed as the Center Shifts

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Considering the shifting economic power dynamics, "Leading Across New Borders" could be the compass you need in today's global market. It doesn't just theorize but grounds you in practical wisdom, shared by those with boots on the ground in international leadership roles. It's essential for the leader who aims to transcend cultural and organizational boundaries, motivating and guiding diverse teams to success. This guide will equip you with strategies to not only adjust but to thrive amidst the intricate tapestry of global business.
Communicating at Work: Principles and Practices for Business and the Professions

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If you're looking to step up your professional game, "Communicating at Work" is an ace in the hole. It's not just a book; it's a toolkit that blends academic prowess with real-world expertise, catering to the ever-evolving business landscape. The authors' firsthand experience in coaching and their multicultural approach will give you the edge you need to communicate effectively in today's diverse work environments, be it through presentations, team collaborations, or handling new technologies.
Secrets of Confident Communicators: 50 Techniques to Be Heard
New

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If expressing yourself with clarity and confidence has ever felt out of reach, this book is your ladder to that goal. Diana Mather’s "Secrets of Confident Communicators" breaks it all down into 50 actionable techniques. It’s an inspiring guide that not only surprises with its insights but empowers you to alter your communication game, ensuring nothing but your message takes center stage.
Brand Warfare					10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players - Thryft

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If you're interested in why some brands become household names while others fade into obscurity, "Brand Warfare" is a must-read. It's packed with insights from real-world examples and gives you actionable strategies to make your brand stand out. D'Alessandro's battle-tested rules could transform how you approach marketing and brand identity.
Leader As Coach: Strategies for Coaching & Developing Others - Thryft
Mary Dee Hicks, David B. Peterson  | Korn Ferry Leadership Consulting Co

Leader As Coach: Strategies for Coaching & Developing Others

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Goodreads rating: 3.46

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If you're aspiring to be a more effective leader and really boost your team's performance, "Leader As Coach" offers you a treasure trove of actionable coaching strategies. It’s not just theoretical—it's filled with insights and practical steps you can start applying right away to become the leader that helps others shine. The skills of nurturing talent and motivating people are hugely impactful, and this book can be your guide to mastering them.
Power Interviews: Job Winning Tactics from Fortune 500 Recruiters - Thryft
Neil Yeager, Lee Hough  | Wiley

Power Interviews: Job Winning Tactics from Fortune 500 Recruiters

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Goodreads rating: 3.25

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Heading into an interview can be nerve-wracking, but "Power Interviews" is like having a coach in your corner who knows all the plays of the corporate giants. The book doesn't just prep you with potential questions; it helps you dive into the psychology of interviewing, giving you the tools to read the situation and react effectively. You'll feel prepared to handle the curveballs and close the deal with confidence, potentially turning that interview into a career-defining moment.
Drinking From The Fire Hose - Making Smarter Decisions Without Drowning In Information - Thryft

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If you often find yourself swamped by data, slides, and reports, "Drinking From The Fire Hose" could be a game-changer for you. Christopher Frank and Paul Magnone share a practical approach, not just to cope with the deluge of information, but to distill it into actionable insights through smart, targeted questioning. It's a lifeline for decision-makers in our data-saturated world.
The Executive's Guide To Winning Presentations - Thryft
Herman Holtz | Wiley

The Executive's Guide To Winning Presentations

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Goodreads rating: 0.0

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This book is a must-read for executives and senior managers who want to take their presentation skills to the next level. With practical tips and techniques, it guides you on how to captivate your audience, choose the right presentation style, and effectively sell your message. Whether it's mastering the use of audio-visual aids or creating a powerful image, "The Executive's Guide to Winning Presentations" equips you with the tools to deliver influential and impactful business presentations.
Ultimate Job Search - Thryft

Ultimate Job Search

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Goodreads rating: 3.2

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Ultimate Job Search is an excellent resource for anyone who feels lost or overwhelmed during the job hunting process. The book covers everything from creating a standout CV to handling job offers and rejections. One of the book's most unique features is its use of real-life comments from employers and recruitment professionals, providing invaluable insights into how hiring processes work. If you're looking to land your dream job, this book is definitely worth a read.
Business Buzzwords: Tough New Jargon of Modern Business - Thryft
Michael Johnson | Blackwell Pub

Business Buzzwords: Tough New Jargon of Modern Business

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Business Buzzwords could be a good read for anyone who wants to clearly make sense of the terms used in modern business. The book lists down the origin and definitions of the most commonly used jargon in alphabetical order, making it easy for readers to understand without having to struggle to find the meaning of the words. This book will help readers decode the jargon and communicate with more clarity when interacting in a professional setting.
Perfect Phrases for Customer Service
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Robert Bacal | Mcgraw Hill

Perfect Phrases for Customer Service

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Goodreads rating: 3.68

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If you're working in customer service, this book could be your secret weapon. It's filled with concise, ready-made phrases that are perfect for tackling tough situations. These aren't just niceties—they're tactically crafted words designed to defuse, placate, and even upsell, helping you to turn a potential customer service disaster into a win for the company, and more importantly, for your own professional growth.
The Transparent Leader: How to Build a Great Company Through Straight Talk, Openness, and Accountability - Thryft

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If you're seeking to foster trust and ethics within your organization, "The Transparent Leader" could be a vital asset on your shelf. Herb Baum, drawing on his notable experience with renowned companies, offers a sincere and practical dialogue on the essence of transparency in leadership. His approach may resonate with you, especially in an era where corporate misconduct has eroded public trust; this book aims to restore faith in corporate governance through authenticity and accountability.
Informatics 10 - Prospects for Intelligent Retrieval: Proceedings of a Conference Jointly Sponsored by Aslib, the Aslib Informatics Group and the Information Retrieval Specialist Group of the British Computer Society, King's College, Cambridge, 21-23 Mar - Thryft

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This book could be a good read for users who are interested in staying on the forefront of information retrieval technologies. With conference proceedings from leading organizations in the field, it offers insights into the latest developments in intelligent retrieval. Whether you're a researcher, an information professional, or simply curious about the future of information technology, this book will keep you informed and inspired.
Interviewing: A Guide for Journalists and Writers
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If you're looking to sharpen your journalistic skills, particularly in interviewing, this book is like having a mentor guide you through the process. Whether you struggle with preparation or adapting on the fly, Sedorkin and McGregor offer practical, step-by-step strategies that make the most of both "soft" and "hard" interview scenarios. It's essential for elevating your ability to capture compelling stories.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.