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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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The Challenge of the 21st Century : Managing Technology and Ourselves in a Shrinking World - Thryft
Ian I. Mitroff, Harold A. Linstone  | State University Of New York Press

The Challenge of the 21st Century : Managing Technology and Ourselves in a Shrinking World

₱539.55 from ₱242.55 Save up to 55%

Goodreads rating: 0.0

₱539.55 from ₱242.55 Save up to 55%

In stock: Well Read

This book is a must-read for anyone who is interested in understanding the challenges that come with the technological advancements and its impact on our lives. The authors use the example of the Exxon Valdez oil spill to demonstrate the need for multiple-perspective examination of technological hazards. They provide insightful discussions on issues such as balancing short-term and long-term concerns and individual vs. societal responsibilities. This book is an essential guide for managers, policy-makers, and students who aspire to be leaders in business, engineering, or science.
Marketing Strategy and Competitive Positioning - Thryft
Graham J. Hooley | Pearson

Marketing Strategy and Competitive Positioning

₱836.55 from ₱490.05 Save up to 42%

Goodreads rating: 4.07

₱836.55 from ₱490.05 Save up to 42%

In stock: Very Good

If you're looking to brush up on your marketing strategies and gain a competitive edge, this book might just be your ally. The latest edition brings you up to speed with current trends, compelling case studies, and research findings that translate directly to the business decisions you face every day. It's like sitting down with experts who demystify the complexities of positioning in the market.
Success, Your Way: Do What You're Meant to Do - Thryft
G. Richard Shell | Penguin Group

Success, Your Way: Do What You're Meant to Do

₱440.55 from ₱193.05 Save up to 56%

Goodreads rating: 4.46

₱440.55 from ₱193.05 Save up to 56%

In stock: Well Read

If the traditional definitions of success don't resonate with you, consider this book your ally. G. Richard Shell invites you to look inward, questioning preconceived notions of success, and offers guidance to align your career with your personal values. It's a thoughtful read for anyone at a crossroads or feeling the pang of unfulfillment.
Business Etiquette: Essential Guide for Executives - Thryft

Business Etiquette: Essential Guide for Executives

from ₱292.05

Goodreads rating: 2.0

from ₱292.05

In stock: Very Good

Recommendation: This book provides practical guidelines and tips for everything related to business etiquette, from professional dress codes to communication etiquette in the workplace. It is an essential guide for executives looking to improve their social skills in the business world. The unique feature of this book is its emphasis on international business etiquette, making it a valuable resource for professionals conducting business across different cultures. Users are likely to appreciate the practicality and relevance of this book, and it could be particularly useful for those who are new to the business world or looking to advance in their careers.
Negotiate Your Way to Riches: How to Convince Others to Give You What You Want - Thryft
Peter Wink | Career Pr Inc

Negotiate Your Way to Riches: How to Convince Others to Give You What You Want

₱391.05 from ₱242.55 Save up to 45%

Goodreads rating: 2.71

₱391.05 from ₱242.55 Save up to 45%

In stock: Very Good

Imagine never paying sticker price again. "Negotiate Your Way to Riches" is your guidebook through the jungles of commerce, from the car dealership to the restaurant. It's not just theory; it's practical advice peppered with real-life anecdotes from the author's own experiences. With this book, you'll gain the confidence to ask for—and get—better deals in all facets of life. Whether you're eyeing a promotion or planning your next vacation, Peter Wink's negotiation tactics are invaluable.
The Emotional Intelligence Quick Book: Everything You Need to Know to Put Your EQ to Work
New
Travis Bradberry, Jean Greaves, Patrick Lencioni  | Fireside

The Emotional Intelligence Quick Book: Everything You Need to Know to Put Your EQ to Work

from ₱440.55

Goodreads rating: 3.54

from ₱440.55

In stock: Very Good

If you're looking to enhance both personal and professional relationships, "The Emotional Intelligence Quick Book" acts like a compass, guiding you through the complex landscape of emotions. It's not just about understanding how you feel, but also how to manage those feelings and understand others'. This book offers practical, actionable strategies that could help you navigate social situations more effectively and could contribute to your overall success and happiness.
New York Festivals 15 - Thryft
New York Festivals | Harper

New York Festivals 15

₱263.70 from ₱251.10 Save 5%

Goodreads rating: 5.0

₱263.70 from ₱251.10 Save 5%

In stock: Like New

Recommended for professionals in advertising, marketing, and design. A valuable reference for anyone seeking inspiration and insight into global advertising trends and approaches.
Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications - Thryft
Terence A. Shimp | South-western College Pub

Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

₱641.70 from ₱275.85 Save up to 57%

Goodreads rating: 3.75

₱641.70 from ₱275.85 Save up to 57%

In stock: Very Good

This book is an essential read for marketing professionals looking to deepen their knowledge of Integrated Marketing Communications. It provides a comprehensive guide to IMC concepts and their application in advertising, sales promotion and brand equity enhancement. The author brings the customer's perspective to the forefront in addition to discussing key strategies for product adoption and point-of-purchase advertising. The revised edition is updated with the latest trends and industry best practices. Overall, users would find this book a valuable resource that covers IMC in depth and recommends practical and actionable strategies for marketing professionals.
Business Letters for Busy People - Thryft
Jim Dugger | Career Pr Inc

Business Letters for Busy People

₱440.55 from ₱292.05 Save up to 37%

Goodreads rating: 3.7

₱440.55 from ₱292.05 Save up to 37%

In stock: Very Good

Whether you're just entering the workforce or are a seasoned professional, crafting effective business letters can be time-consuming. This book gives you a head start with ready-to-use templates that will make your correspondence quicker and more effective. You'll not only save time but also convey your messages with greater clarity and professionalism.
British Design and Art Direction - The 34th Annual of the Best in British and International Advertising and Design. 1996 - Thryft
Various | Gingko Pr Inc

British Design and Art Direction - The 34th Annual of the Best in British and International Advertising and Design. 1996

₱1,084.05 from ₱638.55 Save up to 43%

Goodreads rating: 0.0

₱1,084.05 from ₱638.55 Save up to 43%

In stock: Well Read

If you're intrigued by creative advertising that's not only impactful but also aesthetically pleasing, this annual compilation is a treasure trove. As someone who appreciates the blend of commerce and art, you'd be fascinated by the range of innovative designs and campaigns that set the pace in the industry for that year. It's like a time capsule of visual communication excellence that continues to inspire.
Office Code: Building Connections Between Cultures and Workshop Design - Thryft
Unnamed | Koch, Alexander

Office Code: Building Connections Between Cultures and Workshop Design

₱440.55 from ₱292.05 Save up to 37%

Goodreads rating: 0.0

₱440.55 from ₱292.05 Save up to 37%

In stock: Well Read

If the dynamics of culture and workplace design intrigue you, this book is a valuable resource. It delves into crafting workshops that consider cultural differences, improving communication and collaboration within a diverse office environment. By applying its concepts, you could enhance workplace inclusivity and productivity.
The New Marketing Paradigm: Integrated Marketing Communications - Thryft
Robert F. Lauterborn, Don E. Schultz  | Mcgraw-hill

The New Marketing Paradigm: Integrated Marketing Communications

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 3.67

₱292.05 from ₱193.05 Save up to 51%

In stock: Well Read

Recommendation: The New Marketing Paradigm is a highly recommended read for marketers looking to take their customer engagement to the next level. It offers insights on why traditional mass marketing no longer works and how integrated communications programs can better respond to the needs of individual customers. Don Schultz shares his extensive knowledge on how to shift marketing strategies towards customer-focused approaches, making this book a must-read for modern marketers.
Secrets of Power Problem Solving - Thryft
Roger Dawson | Career Press, Incorporated

Secrets of Power Problem Solving

₱440.55 from ₱242.55 Save up to 45%

Goodreads rating: 4.03

₱440.55 from ₱242.55 Save up to 45%

In stock: Like New

If sleepless nights and daunting challenges sound familiar, "Secrets of Power Problem Solving" could be the game changer you need. Roger Dawson draws from vast experience to offer actionable insights that transform problem-solving from a dreaded task into an opportunity for growth. Think of this book as a toolkit, one that equips you with the mindset and methods to confidently tackle any issue that life throws your way. Whether it's for personal growth or professional development, these pages are bound to make a difference.
The World In 2020 - Power, Culture And Prosperity - Thryft
Hamish McRae | Harvard Business Review Press

The World In 2020 - Power, Culture And Prosperity

₱539.55 from ₱341.55 Save up to 39%

Goodreads rating: 3.67

₱539.55 from ₱341.55 Save up to 39%

In stock: Well Read

If you're fascinated by the intersection of culture, economics, and future studies, "The World in 2020" might be your next intriguing read. Hamish McRae offers a thought-provoking look at how qualitative factors like creativity and social responsibility will likely drive the success of nations. It challenges conventional economic wisdom and invites readers to consider what shapes prosperity in a rapidly levelling global playing field.
Creative Business Solutions: Persuasive Presentations: How to Get the Response You Need - Thryft
Nick Souter | Union Square & Co.

Creative Business Solutions: Persuasive Presentations: How to Get the Response You Need

₱242.55 from ₱193.05 Save up to 40%

Goodreads rating: 4.33

₱242.55 from ₱193.05 Save up to 40%

In stock: Very Good, Well Read

"Persuasive Presentations" is an excellent book for professionals looking to improve their presentation skills. The book's unique approach of gauging the audience helps the presenter choose the most effective language, visual support, and non-verbal communication style to convey their message. The accompanying CD-ROM makes the learning process even more interactive, leading to memorable and confidently delivered presentations that help professionals succeed in their fields.
Human Dynamics : A New Framework for Understanding People and Realizing the Potential in Our Organizations - Thryft
Sandra Seagal, David Horne  | Pegasus Communications

Human Dynamics : A New Framework for Understanding People and Realizing the Potential in Our Organizations

₱341.55 from ₱193.05 Save up to 51%

Goodreads rating: 3.97

₱341.55 from ₱193.05 Save up to 51%

In stock: Like New, Very Good

Human Dynamics presents a unique framework for understanding how people process information, learn, communicate, relate with one another and manage stress. Based on 17 years of ongoing research with over 40,000 people from various cultures, this book offers practical applications for optimizing business relationships, teamwork, communication, and organizational learning. It is a must-read for anyone interested in enhancing their relationships and strengthening organizational performance.
Sign Gallery International - Thryft
Signs of the Times Magazine | St Media Group International Inc.

Sign Gallery International

₱292.05 from ₱193.05 Save up to 43%

Goodreads rating: 0.0

₱292.05 from ₱193.05 Save up to 43%

In stock: Very Good

This book showcases over 400 color photos of award-winning signs from a prestigious design competition, and includes a diverse range of sign types. It's a great resource for anyone in the sign-making industry or those who appreciate design and creativity. The bilingual captions also make it an accessible read for Spanish and Portuguese speakers.
The Official Guide for GMAT Verbal Review - Thryft
GMAC | Wiley

The Official Guide for GMAT Verbal Review

₱341.55 from ₱193.05 Save up to 56%

Goodreads rating: 3.96

₱341.55 from ₱193.05 Save up to 56%

In stock: Well Read

This work focuses on the verbal skills necessary to pass the GMAT, with nearly 300 questions and explanations on subjects such as reading comprehension, critical reasoning, sentence correction and analytical writing assesment.
Niche: Why the Market No Longer Favours the Mainstream
James Harkin | Abacus Software

Niche: Why the Market No Longer Favours the Mainstream

from ₱1,727.55

Goodreads rating: 3.36

from ₱1,727.55

In stock: Well Read

Are you feeling lost amid market giants and their offerings? 'Niche' might just guide you to illuminate your path forward. James Harkin captivates with cases showing that specificity beats ubiquity, detailing how brewing passion in a compact domain could lead to expansive success. It's a must-read if you're contemplating carving out your own unique space in the business ecosystem.
Mashups : Strategies for the Modern Enterprise - Thryft
J. Jeffrey Hanson | Addison-wesley Professional

Mashups : Strategies for the Modern Enterprise

₱539.55 from ₱292.05 Save up to 54%

Goodreads rating: 0.0

₱539.55 from ₱292.05 Save up to 54%

In stock: Very Good

Mashups: Strategies for the Modern Enterprise is a useful guide for enterprise developers who want to create reliable, secure, flexible, and effective mashups through various styles, technologies, and standards for better production-environment outcomes. Recommended for those who want to explore the possibilities of leveraging mashups for competitive edge.
Collaborate : Tools and Techniques for Productive Meetings - Thryft
Greg Smith, John Canfield  | Black Lake Press

Collaborate : Tools and Techniques for Productive Meetings

₱440.55 from ₱292.05 Save up to 37%

Goodreads rating: 4.0

₱440.55 from ₱292.05 Save up to 37%

In stock: Very Good

Ever felt trapped in unproductive meetings that just don't seem to go anywhere? "Collaborate" changes the game, turning dreaded team gatherings into inspiring sessions where goals are met with enthusiasm. It provides tools that harness the power of group intelligence. If you're aiming to improve team dynamics and outcomes, this book's approach to collaborative decision-making could be just what you need to revamp your meetings.
Learning Intelligence: Innovative and Digital Transformative Learning Strategies - Cultural and Social Engineering Perspectives
Kumaran Rajaram | Springer

Learning Intelligence: Innovative and Digital Transformative Learning Strategies - Cultural and Social Engineering Perspectives

from ₱2,717.55

Goodreads rating: 0.0

from ₱2,717.55

In stock: Like New

If you're navigating the intricate maze of modern education, either as an academic leader or in corporate management, this book could become your new compass. It's not just that it offers frameworks; it delves deep into transforming the very culture of learning—which is paramount in fostering future global leaders. It's a visionary's guide to making an impact on students and the educational structure as we know it.
The Aladdin Factor by Jack Canfield - Thryft
Jack Canfield | Magna

The Aladdin Factor by Jack Canfield

₱440.55 from ₱193.05 Save up to 56%

Goodreads rating: 4.0

₱440.55 from ₱193.05 Save up to 56%

In stock: Well Read

Seems like you're on the lookout for not just a read, but a transformative experience. "The Aladdin Factor" is like having a mentor guide you through unlocking your potential. If the idea of learning practical techniques to overcome hesitation and fear appeals to you, then this book might just be your genie's lamp. It's about transforming 'if only' into 'why not me' through real, relatable success stories. Sounds like it could be the catalyst you need to start asking for, and getting, what you want in life.
Working Knowledge: How Organizations Manage What They Know
New
Laurence Prusak, Thomas H. Davenport  | Harvard Business Review Press

Working Knowledge: How Organizations Manage What They Know

from ₱440.55

Goodreads rating: 3.69

from ₱440.55

In stock: Very Good

If you're looking to transform the intangible knowledge of your team into tangible results, this book could be your guide. Davenport and Prusak offer insights that bridge the gap between information and actionable enterprise wisdom. They present knowledge management in a way that could kindle strategic thinking and foster a learning culture within your organization.
Pre-Commerce : How Companies and Customers are Transforming Business Together - Thryft
Mark Addicks, Bob Pearson  | Jossey-bass

Pre-Commerce : How Companies and Customers are Transforming Business Together

₱391.05 from ₱193.05 Save up to 56%

Goodreads rating: 3.93

₱391.05 from ₱193.05 Save up to 56%

In stock: Well Read

Pre-Commerce is a must-read for business leaders who want to stay ahead of the curve in the digital age. The book offers a step-by-step process for companies to transform the way they interact with and learn from customers, making it a valuable resource for executives who want to understand how social media is transforming commerce. The book's most unique feature is its focus on the concept of "pre-commerce," which emphasizes the importance of the customer's decision making process long before the actual transaction. By adopting the strategies outlined in this book, companies can position themselves to succeed in the new era of digital commerce.
Telecommunications Convergence - Bridging the Gap Between Technologies and Services - Thryft
Steven Shepard | Mcgraw-hill Professional

Telecommunications Convergence - Bridging the Gap Between Technologies and Services

₱391.05 from ₱193.05 Save up to 56%

Goodreads rating: 3.0

₱391.05 from ₱193.05 Save up to 56%

In stock: Very Good

If you're fascinated by the ever-changing world of telecommunications and want to gain a deep understanding of how technologies, companies, and services come together to create exceptional customer experiences, "Telecommunications Convergence - Bridging The Gap Between Technologies And Services" is the perfect read for you. This book delves into the intricacies of converging technologies, explores the role of companies in providing customer service, and uncovers the secrets behind creating customer-centric services. Get ready to gain valuable insights that will help you stay ahead in the dynamic world of telecommunications.
Java Thin-Client Programming For A Network Computing Environment - Thryft
Jürgen Friedrichs, Henri Jubin  | Prentice Hall Ptr

Java Thin-Client Programming For A Network Computing Environment

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 0.0

₱292.05 from ₱193.05 Save up to 51%

In stock: Like New

Recommendation: If you are a beginner looking to explore Java-based network computing solutions, then this book is for you. With easy-to-follow examples and code snippets, this book teaches you how to build network computing solutions using Java. One of the unique features of this book is the accompanying CD-ROM that includes sample code from the book and free software (Visualage for Java, Lotus Bean Machine, Servlet Express, Web Runner BeanTools, and Lotus Domino Go Web server) that help you to apply the knowledge you learn in a practical way. It's a great resource for developers who want to learn how to build high-performance and scalable network computing solutions with Java.
The One-Page Sales Coach: New and Revised - Thryft
Dean Minuto | Createspace Independent Publishing Platform

The One-Page Sales Coach: New and Revised

₱292.05 from ₱193.05 Save up to 43%

Goodreads rating: 3.88

₱292.05 from ₱193.05 Save up to 43%

In stock: Very Good

This book is for anyone who wants to improve their sales skills and increase their success rate. With a condensed and practical approach, it provides simple and powerful tools that can be implemented immediately. The "One-Page Sales Coach" stands out from other sales books by offering a four-box tool that simplifies the sales process and seven strategies based on decades of research. It also emphasizes the importance of making a difference, simplifying your message, and making it personal. If you're looking for a concise and effective guide to sales, this book is for you.
Direct Mail - Thryft
Stephen Knapp | Rockport Pub

Direct Mail

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 3.5

₱292.05 from ₱193.05 Save up to 51%

In stock: Very Good

This book is a must-read for anyone interested in learning how to run successful direct mail campaigns. With its concise 79 pages, readers can expect to gain actionable insights into the art and science of direct mail. Stephen Knapp provides clear and detailed instructions on how to plan and execute campaigns that convert, making this book an invaluable asset for both new and experienced marketers alike.
The Carrot Principle: How the Best Managers Use Recognition to Engage Their People, Retain Talent, and Accelerate Performance
Adrian Gostick, Chester Elton  | Pocket Books

The Carrot Principle: How the Best Managers Use Recognition to Engage Their People, Retain Talent, and Accelerate Performance

from ₱440.55

Goodreads rating: 3.69

from ₱440.55

In stock: Well Read

If you're striving to be a more effective manager, "The Carrot Principle" offers valuable insights. With relatable examples from top executives, it's more than just a managerial guide—it’s a transformative approach to leadership, emphasizing the importance of recognition in empowering teams. It could change the way you lead, inspire, and achieve goals.
One Show 25 - Thryft
The One Club | Ava Pub Sa

One Show 25

₱539.55 from ₱341.55 Save up to 39%

Goodreads rating: 4.5

₱539.55 from ₱341.55 Save up to 39%

In stock: Like New

If you're keen on advertising or creative design, "One Show 25" is a treasure trove that can't be missed. Imagine flipping through vibrant, artistic pages filled with award-winning campaigns that have left their mark on the industry – it’s like a masterclass in what makes advertising tick. This volume will not only reveal the trends shaping the market but also spark that creative flame within you.
Managing Customer Relationships: A Strategic Framework
New
Don Peppers, Martha Rogers  | Wiley

Managing Customer Relationships: A Strategic Framework

from ₱490.05

Goodreads rating: 3.61

from ₱490.05

In stock: Like New

If you're looking to harness the true power of customer-centric marketing and relationship management, this book can be your guide. Peppers and Rogers are pioneers in the CRM field, and their experience translates into actionable frameworks that can elevate any business's strategy. By exploring practical case studies and integrating industry leaders' thoughts, this book serves as an essential playbook for anyone aiming to create lasting competitive advantages through customer relationships.
Net, Blogs And Rock 'N' Roll - How Digital Discovery Works And What It Means For Consumers, Creators And Culture - Thryft
David Jennings | Nicholas Brealey Publishing

Net, Blogs And Rock 'N' Roll - How Digital Discovery Works And What It Means For Consumers, Creators And Culture

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 3.64

₱292.05 from ₱193.05 Save up to 51%

In stock: Very Good

"Net, Blogs And Rock 'N' Roll is a great read for anyone interested in understanding how digital discovery has changed the way we consume media. The author breaks down the three strands of digital discovery: Trying Out, Links, and Community, and explains how they work together in the fan economy. Readers will also gain insights into the latest technologies and techniques available for creators and intermediaries to connect with communities of fans and consumers."
Writer's Guide To Book Editors, Publishers, And Literary Agents, 1998-1999 - Who They Are! What They Want! And How To Win Them Over! - Thryft
Jeff Herman | Prima Lifestyles

Writer's Guide To Book Editors, Publishers, And Literary Agents, 1998-1999 - Who They Are! What They Want! And How To Win Them Over!

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 4.26

₱292.05 from ₱193.05 Save up to 51%

In stock: Like New

For aspiring authors, this book provides comprehensive insights into publishing houses and literary agents in the US and Canada, along with practical advice on how to avoid common mistakes and improve the chances of getting representation. The book also includes valuable essays on topics such as how to write an effective query letter, and how to master ghostwriting and collaboration. Jeff Herman's extensive experience in the industry adds credibility to the information presented.
Write To Sell - The Ultimate Guide To Great Copywriting - Thryft

Write To Sell - The Ultimate Guide To Great Copywriting

₱440.55 from ₱292.05 Save up to 37%

₱440.55 from ₱292.05 Save up to 37%

In stock: Very Good

If you want your words to make an impact and sell, "Write to Sell" is the practical handbook you need. Andy Maslen delivers actionable advice, case studies, and exercises that will sharpen your copywriting skills. This book is the tool you require to turn your writing into a powerful selling machine, whether you're a seasoned writer or just starting out.
Perfect Phrases for Business Letters
Ken O'Quinn | Mcgraw Hill

Perfect Phrases for Business Letters

from ₱440.55

Goodreads rating: 3.61

from ₱440.55

In stock: Very Good

If crafting a compelling business letter feels daunting, or if you've ever found yourself struggling to find the right words to convey your message professionally, "Perfect Phrases for Business Letters" could be your go-to guide. Imagine feeling confident as you draft proposals, motivate your team, or engage with customers, thanks to this book's treasure trove of diplomatic and precise phrases tailored to meet your business needs.
International Marketing Strategy: Analysis, Development and Implementation - Thryft

International Marketing Strategy: Analysis, Development and Implementation

₱737.55 from ₱341.55 Save up to 54%

₱737.55 from ₱341.55 Save up to 54%

In stock: Well Read

This book is a must-read for students and professionals looking to dive into the world of international marketing. With its comprehensive coverage of context, techniques, and strategies, it provides a well-balanced mix of theory and real-world implementation. The inclusion of global case studies from diverse regions offers an international perspective, while the user-friendly approach makes it accessible to all. Prepare to unravel the mysteries of international marketing and unlock the secrets to success abroad.
Organize for Complexity: How to Get Life Back Into Work to Build the High-Performance Organization - Thryft

Organize for Complexity: How to Get Life Back Into Work to Build the High-Performance Organization

₱391.05 from ₱193.05 Save up to 56%

₱391.05 from ₱193.05 Save up to 56%

In stock: Very Good

This book is for those seeking to understand and embrace the challenges of complexity in the workplace. With a bold and well-humored approach, Niels Pflaeging dismantles traditional management theories and offers practical alternatives. Through his insightful perspectives, he guides readers towards a new understanding of high-performance organizations and the contemporary leadership required to navigate complexity. With each page, Pflaeging shakes the dogmas of management to their core, leaving readers inspired and ready to reshape their approach to work. Whether you're a seasoned leader or an aspiring one, this book will revolutionize your perspective and equip you with the tools needed to thrive in a complex world.
Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing - Thryft
Eric Taylor, David Riklan  | Wiley

Mastering the World of Marketing: The Ultimate Training Resource from the Biggest Names in Marketing

₱1,381.05 from ₱737.55 Save up to 49%

Goodreads rating: 3.0

₱1,381.05 from ₱737.55 Save up to 49%

In stock: Very Good

If you're looking to hone your marketing skills with insights from some of the industry's most innovative minds, this book is a gold mine. It straddles various methods and platforms, ensuring you're not left behind in a fast-paced digital world, while also respecting traditional techniques that still hold water in creating brand buzz. Whether you're a startup or a seasoned business, 'Mastering the World of Marketing' could become your go-to reference for strategic inspiration and practical advice.
Bulls in the China Shop and Other Sino-American Business Encounters
New
Randall E. Stross | Pantheon

Bulls in the China Shop and Other Sino-American Business Encounters

from ₱440.55

Goodreads rating: 4.25

from ₱440.55

In stock: Very Good

Bulls in the China Shop would be a great read for anyone interested in business and international relations. The book offers an engaging account of cultural and political blunders made by American businesses venturing into China over the past two decades. If you are curious about the challenges posed by introducing capitalism into China's socialist society, or if you are simply interested in trade between the two nations, this book is for you.
Words That Sell
New
Richard Bayan | Contemporary Books

Words That Sell

from ₱193.05

Goodreads rating: 4.03

from ₱193.05

In stock: Very Good

If you're in sales or marketing, "Words That Sell" is an asset you don't want to miss. It's not just a list of words; it's a toolkit for persuasive language that can make your pitches stand out. Imagine having just the right phrase at your fingertips to capture a client’s interest or emphasize a point. This book could be like a silent partner in your sales conversations, giving you a competitive edge with the perfect vocabulary to close deals.
Services Marketing : International Edition - Thryft
Jochen Wirtz, Christopher Lovelock  | Pearson

Services Marketing : International Edition

₱935.55 from ₱391.05 Save up to 64%

Goodreads rating: 4.18

₱935.55 from ₱391.05 Save up to 64%

In stock: Well Read

This book could serve as a comprehensive guide for MBA students pursuing a career in the service industry. With a focus on real-life examples, case studies, and conceptual frameworks, it offers a blend of theory and practice that could equip students with the necessary tools to effectively market services and gain a competitive edge in the industry. Students could expect to gain insights into eight influential thinkers' perspectives, experience in fifteen classroom-tested cases, and updated material on current service management challenges.
Creating The Perfect Design Brief - How To Manage Design For Strategic Advantage - Thryft
Peter L. Phillips | Allworth

Creating The Perfect Design Brief - How To Manage Design For Strategic Advantage

₱292.05 from ₱193.05 Save up to 51%

Goodreads rating: 3.78

₱292.05 from ₱193.05 Save up to 51%

In stock: Like New

This book is recommended for any individual or business looking to take their design process to the next level. The book offers a step-by-step guide to assembling a team and implementing strategies to get a design brief approved. What makes this book unique is that it not only focuses on the design process, but also emphasizes the importance of changing the perception of the business and presenting a brief to move towards the desired goal. Overall, this book will greatly benefit those seeking to strategize their design process for successful outcomes.
The Psychology of Culture Shock - Thryft
Colleen Ward, Stephen Bochner, Adrian Furnham  | Routledge

The Psychology of Culture Shock

₱935.55 from ₱193.05 Save up to 83%

Goodreads rating: 4.0

₱935.55 from ₱193.05 Save up to 83%

In stock: Well Read

If you're about to embark on an international journey, be it for study, work, or pleasure, "The Psychology of Culture Shock" could be an invaluable companion. It delves deep into the mental labyrinth you'll navigate when crossing cultures. You'll find solace in understanding the affective and cognitive challenges ahead, and with this book's guidance, you're likely to emerge from the experience richer in perspective and cultural intelligence. It's more than theory; it's a roadmap for thriving amidst change.
Ultimate Job Search - Thryft

Ultimate Job Search

₱391.05 from ₱193.05 Save up to 56%

Goodreads rating: 3.2

₱391.05 from ₱193.05 Save up to 56%

In stock: Very Good

Ultimate Job Search is an excellent resource for anyone who feels lost or overwhelmed during the job hunting process. The book covers everything from creating a standout CV to handling job offers and rejections. One of the book's most unique features is its use of real-life comments from employers and recruitment professionals, providing invaluable insights into how hiring processes work. If you're looking to land your dream job, this book is definitely worth a read.
Well Said!: Presentations and Conversations That Get Results - Thryft
Darlene Price | Amacom

Well Said!: Presentations and Conversations That Get Results

₱440.55 from ₱242.55 Save up to 45%

Goodreads rating: 3.88

₱440.55 from ₱242.55 Save up to 45%

In stock: Well Read

'Well Said!' might just be the game-changer you need if you're looking to sharpen your presentation skills. Darlene Price provides practical and easily digestible advice for anyone wanting to influence and captivate their audience, whether in a boardroom or during a casual conversation. Not just theoretical, this book offers real-life examples that showcase how the right words and body language can make you more persuasive and help you achieve your objectives. Whether you need to nail an elevator pitch or engage stakeholders, 'Well Said!' might just be the collateral to your success.
There Is Life After College - What Parents And Students Should Know About Navigating School to Prepare for the Jobs of Tomorrow - Thryft
Jeffrey J. Selingo | William Morrow

There Is Life After College - What Parents And Students Should Know About Navigating School to Prepare for the Jobs of Tomorrow

₱429.75 from ₱292.05 Save up to 36%

Goodreads rating: 3.99

₱429.75 from ₱292.05 Save up to 36%

In stock: Like New

If you're feeling the post-graduation blues or worrying about your child's future, "There Is Life After College" is a must-read. Jeffrey Selingo doesn't just dwell on the challenges new grads face; he provides a clear roadmap to success in today's tough job market. This book is more than a comfort; it's a strategic guide that addresses worries with actionable advice, making it invaluable for students and parents alike.
Howard's Gift
Eric Sinoway | St. Martins Press-3pl

Howard's Gift

from ₱440.55

Goodreads rating: 4.0

from ₱440.55

In stock: Well Read

"Howard's Gift" is more than a mentee's tribute; it's a treasure of insights. This book offers a collection of relatable anecdotes and profound advice from Howard Stevenson, the renowned Harvard Business School professor. Whether you're at a career crossroads or simply seeking wisdom on life's journey, it's like having a personal mentor guide you through the pivotal decisions and encourage you to seize your potential.
The Marketing Gurus: Lessons from the Best Marketing Books of All Time
New
Chris Murray, Soundview Executive Book Summaries  | Portfolio

The Marketing Gurus: Lessons from the Best Marketing Books of All Time

from ₱589.05

Goodreads rating: 3.42

from ₱589.05

In stock: Well Read

If you're looking to dip your toes into the vast sea of marketing knowledge without getting overwhelmed, "The Marketing Gurus" is like a compass guiding you through. It provides time-efficient learning from the titans of the trade. Imagine having a personal guide distilling the essence of marketing mastery into actionable nuggets that can help you elevate your strategy and understanding of the market today.
Intercultural Business Communication - Thryft
Lillian H. Chaney | Pearson College Div

Intercultural Business Communication

₱836.55 from ₱341.55 Save up to 59%

Goodreads rating: 3.74

₱836.55 from ₱341.55 Save up to 59%

In stock: Well Read

This book provides practical guidelines and information on conducting negotiations, writing business letters, and navigating intercultural communication in international business. It offers a unique perspective that could be helpful for business professionals and students dealing with global communication.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.