Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Direct Mail - Thryft
Stephen Knapp | Rockport Pub

Direct Mail

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Goodreads rating: 3.5

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In stock: Very Good

This book is a must-read for anyone interested in learning how to run successful direct mail campaigns. With its concise 79 pages, readers can expect to gain actionable insights into the art and science of direct mail. Stephen Knapp provides clear and detailed instructions on how to plan and execute campaigns that convert, making this book an invaluable asset for both new and experienced marketers alike.
Packaging : 50 Real-Life Projects Uncovered - Thryft
Catharine M. Fishel | Rockport Pub

Packaging : 50 Real-Life Projects Uncovered

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Goodreads rating: 4.0

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If you have a fascination for the artistry behind the products we use every day, this book offers a treasure trove of insights. By dissecting real-world examples, you'll get a behind-the-scenes look at the packaging design process, from the earliest sketches to the finished product. Whether you're a budding designer, a marketer, or simply curious about packaging, you'll find 'Packaging: 50 Real-Life Projects Uncovered' an enlightening and practical guide to design challenges and triumphs.
Creative Business Solutions: Persuasive Presentations: How to Get the Response You Need - Thryft
Nick Souter | Union Square & Co.

Creative Business Solutions: Persuasive Presentations: How to Get the Response You Need

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Goodreads rating: 4.33

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"Persuasive Presentations" is an excellent book for professionals looking to improve their presentation skills. The book's unique approach of gauging the audience helps the presenter choose the most effective language, visual support, and non-verbal communication style to convey their message. The accompanying CD-ROM makes the learning process even more interactive, leading to memorable and confidently delivered presentations that help professionals succeed in their fields.
E-Research : Methods, Strategies, and Issues - Thryft
Terry Anderson, Heather Kanuka  | Allyn & Bacon

E-Research : Methods, Strategies, and Issues

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Goodreads rating: 4.0

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E-Research is an essential read for any student or researcher looking to utilize the vast resources available on the internet. Through a clear and concise approach, the book demystifies the entire research process, highlighting the key tools and techniques required to conduct effective research in a Net-enabled context. With practical examples and case studies, the book presents an exhaustive overview of the methodology, ethics, and best practices governing Net-based research, making it a must-read for any aspiring researcher.
Blow the Doors Off Business as Usual! Seven Choices for Curing the "Dead People Working" Syndrome

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Feeling stuck in your job? "Blow the Doors Off Business as Usual!" might just be the jolt you need. The Freibergs serve up practical advice with a touch of inspiration, perfect for anyone looking to rekindle their passion for their work and become truly indispensable in their role. A must-read for transforming the daily grind into meaningful engagement.
Readings in International Enterprise - Thryft
John M.L. Drew | Cengage Learning Emea

Readings in International Enterprise

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"Readings in International Enterprise" is an essential read for anyone wanting to gain in-depth knowledge about international business. Featuring key articles from both sides of the Atlantic, the book covers everything from developing global strategies to human resource management, communication, marketing, production, finance and business ethics. The book is perfect for undergraduate and postgraduate students interested in the world of international business. Its comprehensive nature offers a clear understanding of the topics covered, making it an essential tool for students to further their academic and professional careers.
How to Say It Style Guide - Thryft
Rosalie Maggio | Prentice Hall Press

How to Say It Style Guide

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Goodreads rating: 3.0

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Whether you're hammering out a business report or crafting an email that needs to impress, Rosalie Maggio's "How to Say It Style Guide" can be your secret weapon. It's like having a trusted mentor perched on your shoulder, whispering the secrets to clean, compelling communication. Dive in to troubleshoot your prose or polish your punctuation with confidence; this guide makes it a breeze.
The Communication Catalyst - Thryft
Mickey Connolly, Richard Rianoshek  | Kaplan Publishing

The Communication Catalyst

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Goodreads rating: 3.86

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The Communication Catalyst could be a good read for entrepreneurs and business leaders who want to improve their communication skills in a short amount of time. This book offers a unique approach to achieving a true competitive edge by focusing on speed-guaranteed communication skills that can yield more results per hour. Readers will appreciate the practical tips and strategies that can be implemented immediately in their businesses.
Right or Wrong: The Memoirs of Lord Bell
Tim Bell | Bloomsbury Continuum

Right or Wrong: The Memoirs of Lord Bell

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Goodreads rating: 3.62

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If politics behind the scenes piques your interest, "Right or Wrong" could be an intriguing read for you. Lord Bell doesn't shy from boasting about his influence on significant political events from Thatcher's rise to the end of Apartheid. His firsthand insights and unapologetic opinions offer a front-row seat to the convergence of media, politics, and power.
Think Public Relations - Thryft
Glen Cameron, Dennis L. Wilcox, Bryan Reber  | Pearson

Think Public Relations

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Goodreads rating: 3.65

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If you're new to public relations and want to understand how theory meets practice, "Think Public Relations" could be the road map you need. It's visually engaging and packed with examples that illustrate the exciting nature of PR campaigns. With a focus on critical thinking and the realities of competition and conflict management in the industry, this book doesn't just inform—it prepares you for the fast-paced PR world. Plus, it addresses ethics, an indispensable part of your future profession.
Powerful Exhibit Marketing : The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows - Thryft
Barry Siskind | Wiley

Powerful Exhibit Marketing : The Complete Guide to Successful Trade Shows, Conferences, and Consumer Shows

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Goodreads rating: 3.4

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"This book provides a comprehensive guide to successful trade shows and exhibitions, covering everything from setting objectives to working the show. The author, Barry Siskind, provides clear and concise advice on how to choose the right show, attract the right audience, and turn leads into business. A valuable read for anyone involved in exhibit management, whether an experienced marketer or a beginner looking to get results from their exhibit investment."
Strategic Writing : Multimedia Writing for Public Relations, Advertising, and More - Thryft
Charles Marsh, David W. Guth, Bonnie Poovey Short  | Routledge

Strategic Writing : Multimedia Writing for Public Relations, Advertising, and More

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Goodreads rating: 3.62

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In stock: Very Good

Strategic Writing provides a comprehensive guide to various types of written communication, making it ideal for students and professionals looking to improve their skills. The "recipe" approach and numerous examples are especially helpful, and the spiral binding makes it easy to use. This book is highly recommended for anyone looking to improve their writing abilities and achieve success in PR, advertising, or business communication.
Getting It Right in Italy: A Manual for the 1990's - Thryft
William Ward | Bloomsbury Pub Ltd

Getting It Right in Italy: A Manual for the 1990's

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Goodreads rating: 3.25

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If you're planning a trip to Italy or looking to immerse yourself in Italian customs, "Getting it Right in Italy" could be your go-to resource. It's not just a travel guide; it dives into the idiosyncrasies of conducting business, socializing, and everyday life in Italy. The detailed tips provided—from art gallery hacks to social interactions—could make your experience seamless and authentic. Whether you're navigating a business dinner or trying to blend in at a local festa, this book promises to equip you with the cultural insights you need.
How Asia Advertises : The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them - Thryft
Jim Aitchison | Wiley

How Asia Advertises : The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them

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Goodreads rating: 3.64

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This book could be a good read for those looking to gain insight into the world of advertising in Asia. With its compilation of the most successful campaigns, it provides valuable business tools for marketers. The book's division into specific product categories allows for easy comparisons and caters to a wide variety of marketers. Get ready to unlock the secrets to successful advertising in Asia with this comprehensive guide.
The Complexity of Cooperation: Agent-Based Models of Competition and Collaboration - Princeton Studies in Complexity

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If you're interested in understanding how intricate social behaviors and cooperation emerge, "The Complexity of Cooperation" might just deepen your appreciation for the nuances involved. Axelrod's accessible writing makes sophisticated concepts like game theory and agent-based modeling understandable. It's like putting on a new pair of glasses that clarify why individuals and societies interact the way they do, guided by invisible rules and patterns you'll soon begin to notice everywhere.
Valuable Content Marketing: How to make quality content the key to your business success - Thryft
Sonja Jefferson, Sharon Tanton  | Kogan Page

Valuable Content Marketing: How to make quality content the key to your business success

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Goodreads rating: 3.9

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If you're looking to give your business a serious edge in the digital marketplace, "Valuable Content Marketing" could be your playbook. It breaks down the art and science of content marketing into actionable strategies that can help elevate your brand and drive customer engagement. It's a field-tested guide that can turn your content efforts into tangible business success.
The Psychology of Culture Shock - Thryft
Colleen Ward, Stephen Bochner, Adrian Furnham  | Routledge

The Psychology of Culture Shock

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Goodreads rating: 4.0

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If you're about to embark on an international journey, be it for study, work, or pleasure, "The Psychology of Culture Shock" could be an invaluable companion. It delves deep into the mental labyrinth you'll navigate when crossing cultures. You'll find solace in understanding the affective and cognitive challenges ahead, and with this book's guidance, you're likely to emerge from the experience richer in perspective and cultural intelligence. It's more than theory; it's a roadmap for thriving amidst change.
Sharkonomics: How to Attack and Defend Your Business in Today’s Disruptive Digital Waters - Thryft

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"Sharkonomics" dives into the fierce world of business competition with a predatory twist. If you're someone who's fascinated by nature’s raw competitiveness and wants to apply these principles to your business strategies, this book's shark-inspired insights can empower you to make bold moves and outmaneuver the competition. It's perfect for helping you think differently about market dominance and business growth.
Write To Sell - The Ultimate Guide To Great Copywriting - Thryft

Write To Sell - The Ultimate Guide To Great Copywriting

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If you want your words to make an impact and sell, "Write to Sell" is the practical handbook you need. Andy Maslen delivers actionable advice, case studies, and exercises that will sharpen your copywriting skills. This book is the tool you require to turn your writing into a powerful selling machine, whether you're a seasoned writer or just starting out.
Marketing Research (Int'l Ed) - Thryft
Robert P Bush, Joseph F Hair, David J. Ortinau  | Mcgraw Hill Higher Education

Marketing Research (Int'l Ed)

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Goodreads rating: 4.19

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Marketing Research (Int'l Ed) is a great read for business students and professionals who want to enhance their skills in solving business problems using marketing research. This book extensively covers qualitative methods and provides practical tools for students to apply to their research projects. The engaging writing style and real-life case studies make learning easy and effective. Highly recommended for anyone who wants to master marketing research.
The Business of Writing The Victoria College Lectures - Thryft

The Business of Writing The Victoria College Lectures

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Sorry! Book description for this title is not available.
Born to Win : Transactional Analysis with Gestalt Experiments - Thryft
Muriel James, Dorothy Jongeward  | Berkley

Born to Win : Transactional Analysis with Gestalt Experiments

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Goodreads rating: 4.07

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This book is a game changer for anyone seeking to understand and unlock their full potential. With its practical exercises and experiments, it offers a roadmap to personal growth and empowerment. You'll gain valuable insights and learn how to make conscious decisions, develop your own ethical system, and positively impact the lives of those around you. Born to Win will inspire and motivate you to embrace your inherent ability to shape your own destiny and live a fulfilling life.
Managing Outside Pressure - Strategies for Preventing Corporate Disasters - Thryft
Ulrich Steger, Matthias Winter  | Wiley

Managing Outside Pressure - Strategies for Preventing Corporate Disasters

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This book is a must-read for corporate leaders as it provides a comprehensive guide to manage external pressures that can lead to reputational damage and corporate crises. The authors provide excellent advice on how to predict and manage external pressures that can be potential public sparks or triggers. This book arms managers with a smart detector and offers win-win solutions to keep external pressures safely away.
Tests And Exams In Singapore Schools: What School Leaders, Teachers And Parents Need To Know - Thryft
Kaycheng Soh | Ws Education

Tests And Exams In Singapore Schools: What School Leaders, Teachers And Parents Need To Know

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Goodreads rating: 4.0

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This book provides a simplistic yet comprehensive understanding of assessment procedures in the Singaporean educational system. It is recommended for school leaders, teachers, and parents who want to gain valuable insights into the testing and examination processes that determine the future of their students’ education. The book offers easy-to-understand examples and practical analogies that make it a reader-friendly guide.
Think Before You Speak - A Complete Guide To Strategic Negotiation - Thryft
Roy J. Lewicki | Wiley

Think Before You Speak - A Complete Guide To Strategic Negotiation

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Goodreads rating: 3.92

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This guide is an essential read for anyone who wants to handle any negotiation with confidence. The book takes you through the entire negotiation process in all contexts, both in business and everyday life, making it a valuable tool for everyone. Think Before You Speak outlines different strategies like competition, collaboration, and building collaboration, among others, to help the reader choose the best. The authors provide practical and authoritative insight to make negotiations successful.
Fantastic Folders And Exceptional Envelopes: A Designer's Guide To Custom Carriers That Open Conversations And Seal Deals - Thryft

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If you're passionate about graphic design and understand the impact of packaging, "Fantastic Folders And Exceptional Envelopes" could be just the inspiration you need. This book delves into the nuances of designing custom carriers that not only stand out visually but also function superbly. It's great for someone who appreciates that the devil is in the details — from flap styles to paper choices, this guide could help you transform a mundane task into an art form, potentially making your work the talk of the town and a deal-sealer.
50 Winning Answers to Interview Questions: Everything You Need to Know to Prepare Yourself for the Job Interview - Thryft

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This book would be a good read for anyone seeking to master the interview process. With 50 concise and winning answers, it provides valuable insights and guidance on how to confidently tackle any job interview. It covers everything you need to know to prepare yourself, making it an essential resource for job seekers.
The Art of Engagement: Bridging the Gap Between People and Possibilities - Thryft
Rich Berens, Jim Haudan  | Mcgraw Hill

The Art of Engagement: Bridging the Gap Between People and Possibilities

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Goodreads rating: 4.1

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Recommendation: This book is a must-read for anyone who wants to bridge the gap between strategies and execution in their organization. With real-world case studies and practical tools, Jim Haudan provides a roadmap to engage employees at every level and achieve strategic goals. The unique feature of this book lies in its highly visual "learning maps" and illustrations, making it easy for readers to understand and apply the concepts. Whether you're a CEO, manager, or team leader, "The Art of Engagement" will empower you to communicate effectively, motivate your workforce, and drive the success of your company.
Real Business Of IT - How CIOs Create And Communicate Value - Thryft

Real Business Of IT - How CIOs Create And Communicate Value

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This book is a game-changer for CIOs and IT leaders. It delves into the untapped potential of IT to generate value for the organization in three distinct ways: efficiency, performance, and personal leadership. Through powerful examples and practical advice, the authors guide readers on how to shift the conversation from IT as a cost center to IT as a strategic powerhouse. Get ready to transform your mindset and communicate the true business value of IT.
What Is Publication Design?

What Is Publication Design?

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If you're fascinated by the intricate world of printed media, "What Is Publication Design?" could be your perfect companion. Lakshmi Bhaskaran takes you through a thorough exploration, touching all facets from aesthetics to sustainability in the field. Whether you're a novice with a budding interest in graphic design or a seasoned professional seeking inspiration, this well-rounded guide would serve up fresh insights, backed by an international array of design work that could prove to be both instructive and inspiring.
Dealing With Difficult People
Rick Kirschner, Rick Brinkman  | Mcgraw Hill

Dealing With Difficult People

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Goodreads rating: 3.53

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In stock: Very Good

Dealing with Difficult People could be a good read for individuals struggling to manage difficult individuals in their personal or professional life. The authors use their expertise to provide specific strategies and actions to help readers understand difficult people, recognize why they act the way they do, and influence them to change their behavior. The book's unique and distinctive feature is the ten most unwanted behaviors and how to deal with them using essential skills of blending and redirecting. Overall, readers can expect to gain confidence and tact when managing challenging personalities.
Secrets of Power Problem Solving - Thryft
Roger Dawson | Career Press, Incorporated

Secrets of Power Problem Solving

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Goodreads rating: 4.03

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If sleepless nights and daunting challenges sound familiar, "Secrets of Power Problem Solving" could be the game changer you need. Roger Dawson draws from vast experience to offer actionable insights that transform problem-solving from a dreaded task into an opportunity for growth. Think of this book as a toolkit, one that equips you with the mindset and methods to confidently tackle any issue that life throws your way. Whether it's for personal growth or professional development, these pages are bound to make a difference.
The Physician's Job-search Rx : Marketing Yourself for the Position You Want - Thryft

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This book is a must-read for physicians looking to gain an advantage in the competitive job market. With practical tips on self-marketing and job-hunting skills, this guide helps physicians at every level attain the positions they seek. Recommended for those seeking positions ranging from intern/residency, attending physician, or group practice to teaching and directorship positions.
Public Relations Writing : An Issue Driven Behavioral Approach - Thryft
Doris Derelian, Kerry Tucker, Donna Rouner  | Prentice Hall

Public Relations Writing : An Issue Driven Behavioral Approach

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Goodreads rating: 3.0

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If you want to understand how to create effective public relations tactics that can bring about a behavior change in the public, then this book is for you. It emphasizes the importance of using educational and behavioral principles to create communications that transfer the benefits of proposed actions to real-life situations. The book also considers the impact of new technologies on PR writing. It includes examples and case studies of successful PR campaigns, and provides guidance on writing for tactics beyond publicity.
Secrets Of Superstar Speakers: Wisdom from the Greatest Motivators of Our Time - Thryft
Lilly Walters, Brian Tracy  | Mcgraw-hill

Secrets Of Superstar Speakers: Wisdom from the Greatest Motivators of Our Time

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Goodreads rating: 3.47

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This book would be a good read for anyone who is interested in public speaking or is seeking motivation and inspiration. It offers exclusive insights and wisdom from the greatest motivational speakers of our time, such as Anthony Robbins and Lou Holtz. By reading this book, you will learn the winning formula behind their success and how they have impacted the lives of countless individuals. Get ready to be inspired and motivated to reach new heights in your own life.
Getting Along With The Chinese - For Fun And Profit - Thryft
Fred Schneiter | Bookworld Services

Getting Along With The Chinese - For Fun And Profit

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Goodreads rating: 3.96

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In stock: Very Good

This book is a great read for anyone who is planning to venture into the Chinese market or has an interest in the Chinese culture. The author, with his sense of humor, gives valuable insights into the Chinese psyche. The book not only helps in breaking down cultural barriers but also guides readers on how to get the most out of Chinese business relationships. Overall, it’s an insightful and essential read for those who plan to do business in China or simply want to understand Chinese culture.
The Complete Q&A Job Interview Book
Jeffrey G. Allen | Wiley

The Complete Q&A Job Interview Book

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Goodreads rating: 3.38

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In stock: Well Read

If you're gearing up for an upcoming interview, Allen's "The Complete Q&A Job Interview Book" could be an invaluable resource. It offers a strategic playbook for handling a wide array of interview questions. Tailoring your approach with this guide could very well give you the competitive edge needed to land the job you're aiming for, transforming daunting interviews into opportunities for you to shine.
Easy Facebook - Thryft
Michael Miller | Que Pub

Easy Facebook

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Goodreads rating: 2.0

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If you're new to the world of social media and the idea of diving into Facebook feels overwhelming, "Easy Facebook" could be your life-saver. With its step-by-step, fully illustrated instructions, this book eliminates the intimidation factor. It handholds you through each task, from creating an account to managing privacy. It's like having a friend by your side as you join the digital social sphere.
Collaborate : Tools and Techniques for Productive Meetings - Thryft
Greg Smith, John Canfield  | Black Lake Press

Collaborate : Tools and Techniques for Productive Meetings

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Goodreads rating: 4.0

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Ever felt trapped in unproductive meetings that just don't seem to go anywhere? "Collaborate" changes the game, turning dreaded team gatherings into inspiring sessions where goals are met with enthusiasm. It provides tools that harness the power of group intelligence. If you're aiming to improve team dynamics and outcomes, this book's approach to collaborative decision-making could be just what you need to revamp your meetings.
Selling for Dummies
Tom Hopkins | For Dummies

Selling for Dummies

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Goodreads rating: 3.57

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In stock: Well Read

"Selling for Dummies" isn't just a manual; it's a communication toolkit. It's ideal for anyone who wishes to influence, persuade, or simply engage better with others. Whether you're aiming to climb the career ladder or enhance personal relationships, this book breaks down the process into manageable chunks, revealing the art of negotiation and the power of listening. It's like having a mentor guide you through the nuances of human interaction, which is invaluable in any walk of life.
The Nissan Report - Thryft

The Nissan Report

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The Nissan Report is a great read for individuals who are interested in the incorporation of environmental responsibility and corporate social responsibility into a business model. The book discusses the efforts of Nissan North America and their team of ecologists and business planners to become a responsible and sustainable company. The unique feature of the book is how it incorporates perspectives from a wide variety of experts, including an astronaut, to create a comprehensive approach to sustainability. Overall, readers will gain valuable insights into the challenges and rewards of establishing a responsible business model.
Researching on the Internet: The Complete Guide to Finding, Evaluating, and Organizing Information Effectively - Thryft

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If you're overwhelmed by the sheer volume of information on the internet, this guide is your ally. It'll be like having a mentor to walk you through finding and managing online data with finesse. Whether for academic purposes or personal enlightenment, you'll master the art of sifting through the digital world for the gems you need.
UP! Your Service New Insights: True Stories of Winners and Losers in the Quest for Superior Service - Thryft

UP! Your Service New Insights: True Stories of Winners and Losers in the Quest for Superior Service

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If you're keen on elevating the customer experience and driving loyalty, this book is your guide. Ron Kaufman provides engaging stories that illustrate the do's and don'ts of customer service. By exploring both successes and failures, you'll gain a clearer understanding of what truly sets companies apart in the realm of service excellence. It's a treasure trove of ideas to keep your service game top-notch.
A Short Guide to Contract Risk - Thryft
George J. Siedel, Helena Haapio  | Routledge

A Short Guide to Contract Risk

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Goodreads rating: 4.0

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If you're looking to confidently navigate the world of contracts, this guide is like having a legal advisor in your pocket. It demystifies the legal jargon, empowering you to make informed decisions and safeguard your business interests. The unique selling point is its lean, practical approach to contracts, putting you in control of risk management and turning agreements into a strategic asset.
New Cutting Edge Advanced Teacher's Book and Test Master CD-Rom Pack - Thryft

New Cutting Edge Advanced Teacher's Book and Test Master CD-Rom Pack

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New Cutting Edge Advanced Teacher's Resource Book is an indispensable resource for ESL teachers working with advanced students. It provides comprehensive teacher's notes and tips, as well as a photocopiable resource bank with additional materials to reinforce spoken and written English. The inclusion of the Test-Master CD-ROM allows for easy customization of placement, module, mid-course, and end-of-level tests. Highly recommended for teachers looking to take their teaching to the next level.
Intercultural Business Communication - Thryft
Lillian H. Chaney | Pearson College Div

Intercultural Business Communication

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Goodreads rating: 3.74

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This book is perfect for business professionals and managers who want to learn how to effectively communicate in a cross-cultural setting. The book provides practical tips on conducting negotiations across different countries, writing business letters in different societies, and other important information on intercultural communication. Readers will appreciate the straightforward and concise writing style, as well as the practical advice that can be applied in real-life business situations.
Perfect Phrases for Meetings: Hundreds of Ready-to-Use Phrases to Get Your Message Across and Advance Your Career - Thryft
Don Debelak | Mcgraw Hill

Perfect Phrases for Meetings: Hundreds of Ready-to-Use Phrases to Get Your Message Across and Advance Your Career

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Goodreads rating: 3.64

Regular price ₱440.55 from ₱242.55 Save up to 51%

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If meetings have you tongue-tied, this is your secret weapon. Don Debelak's book is like having a mentor whisper the right words in your ear, transforming you from a meeting wallflower into a confident speaker. It's a career booster that offers a shortcut to sounding professional and prepared in various meeting scenarios.
The One Minute Meeting: How to Speak Without Fear, Inspire any Audience, and Conduct Time-Effective Meetings - Thryft

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This book is perfect for those who struggle with public speaking and want to learn how to conduct meetings efficiently and effectively. The book provides practical tips and techniques to overcome fear and inspire any audience. The author’s one minute meeting technique is a unique and distinguishing feature that can help busy professionals save time and achieve better meeting outcomes.
Ogilvy on Advertising
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David Ogilvy | Prion Books Ltd

Ogilvy on Advertising

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Goodreads rating: 4.15

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If you're intrigued by the power of a well-crafted message or the legacy that legendary campaigns leave, "Ogilvy on Advertising" could be a fascinating read. David Ogilvy's insights are as relevant today as they were in the golden age of print and TV advertising. Think of this book as a mentorship in print form, guiding you through the dos and don'ts of the ad world with a voice of experience that's rare and invaluable.
Secrets of customer relationship management - it's all about how you make them feel - Thryft
James G. Barnes | Mcgraw-hill

Secrets of customer relationship management - it's all about how you make them feel

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Goodreads rating: 3.25

Regular price ₱440.55 from ₱193.05 Save up to 56%

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"Many marketing people still pursue interactive sales solely for their immediate cash return rather than the contribution they can also make to brand values - hence 'loyalty' programmes which have nothing to do with real loyalty. No-one who has read this highly readable and significant book would ever make that expensive mistake." Sir Martin Sorrell, Chief Executive WPP GROUP PLC "A wise and thoughtful book by an author who understands to the core that customer relationship management is about human connections." Leonard L. Berry Distinguished Professor of Marketing, Texas A&M University, and author ofDiscovering the Soul of Service

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.