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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Filmmaking - Thryft
Jason Tomaric | Routledge

Filmmaking

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Goodreads rating: 3.94

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In stock: Very Good

If you're itching to peel back the curtain on the film industry and dive into the world of movie magic, Jason Tomaric's "Filmmaking" is just what you need. With its comprehensive breakdown of the process and insider secrets, it's invaluable for aspiring directors or producers, regardless of budget. Tomaric doesn't just offer wisdom; he opens a door to an elusive industry, with actionable advice to get your story from script to screen.
Organizational Communication for Survival : Making Work, Work - Thryft
James C. McCroskey, Virginia Peck Richmond  | Pearson

Organizational Communication for Survival : Making Work, Work

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Goodreads rating: 3.23

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"Organizational Communication for Survival" is an excellent resource for anyone looking to improve their communication skills in a professional setting. The book offers practical advice and clear examples for effective communication, as well as a solid theoretical foundation. Its concise and straightforward approach makes it perfect for busy professionals who want to quickly improve their communication skills and succeed within their organizations.
Photo Portfolio Success - Thryft
John Kaplan | Writer's Digest Books

Photo Portfolio Success

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Goodreads rating: 4.08

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This book is a must-read for photographers looking to build a successful portfolio. With advice from industry experts and stunning sample images, John Kaplan guides readers through the strategies and standards needed to get noticed in the ever-changing photography industry. Learn how to select, organize, and display your best work in various formats, and gain valuable insights on self-promotion and future growth. Whether you specialize in commercial, photojournalism, nature, wedding, or fine art photography, Photo Portfolio Success is your ultimate guide to creating a portfolio that sells and stands out from the competition.
The Social Media Side Door: How to Bypass the Gatekeepers to Gain Greater Access and Influence

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If you're trying to make a mark in your industry or seeking to elevate your career, "The Social Media Side Door" could be your tactical guide. Ian Greenleigh offers strategies to connect with high-level individuals bypassing conventional barriers. It's less about the number of followers and more about meaningful engagement with the right people. This could be particularly enlightening if you're looking to leverage social media for more than just likes and retweets, aiming for real professional growth and networking opportunities.
Technology and Communications - Thryft
Richard B. Platt | Silver Dolphin

Technology and Communications

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Goodreads rating: 0.0

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This book is an excellent resource for those interested in the origins and progression of communication technology. The timeline guide is a unique feature that provides a clear overview of the historical milestones that have led to the current state of technology. The author's engaging writing style keeps the reader interested in the subject matter throughout the book. It's a must-read for history and tech enthusiasts alike.
Secrets of Power Negotiating: Inside Secrets from a Master Negotiator
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If you've ever felt outmaneuvered in negotiations, this book is your game changer. Dawson's insights dismantle the fear of negotiation, replacing it with solid, tactical knowledge. It's like having a mentor guide your every move, ensuring you approach each deal with confidence and the know-how to emerge successful. Applying these strategies means you're not just bargaining – you're elevating the art of negotiation in your business and personal life.
Perfect Phrases for Performance Reviews
Douglas Max | Mcgraw Hill

Perfect Phrases for Performance Reviews

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Goodreads rating: 3.92

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In stock: Very Good

If you're leading a team and dread performance review time, "Perfect Phrases for Performance Reviews" might just be the resource you're looking for. This book offers a plethora of ready-to-use phrases that can help you communicate more effectively with your employees. You'll find it easier to describe a wide range of performance issues and workplace behaviors in a way that's constructive and clear, which is especially valuable if you're aiming to inspire growth and improvement without causing unnecessary discomfort or misunderstanding.
How Audiences Decide : A Cognitive Approach to Business Communication - Thryft
Richard O. Young | Routledge

How Audiences Decide : A Cognitive Approach to Business Communication

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Goodreads rating: 3.86

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Recommendation: If you are interested in understanding the cognitive processes that inform business communication, then "How Audiences Decide" is a must-read for you. Richard Young presents a meticulously researched and comprehensive analysis of his chosen topic. This book is an excellent resource for MBA students, professors, and anyone interested in improving their communication skills.
Business Etiquette: Essential Guide for Executives - Thryft

Business Etiquette: Essential Guide for Executives

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Goodreads rating: 2.0

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Recommendation: This book provides practical guidelines and tips for everything related to business etiquette, from professional dress codes to communication etiquette in the workplace. It is an essential guide for executives looking to improve their social skills in the business world. The unique feature of this book is its emphasis on international business etiquette, making it a valuable resource for professionals conducting business across different cultures. Users are likely to appreciate the practicality and relevance of this book, and it could be particularly useful for those who are new to the business world or looking to advance in their careers.
Negotiate Your Way to Riches: How to Convince Others to Give You What You Want - Thryft
Peter Wink | Career Pr Inc

Negotiate Your Way to Riches: How to Convince Others to Give You What You Want

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Goodreads rating: 2.71

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In stock: Very Good

Imagine never paying sticker price again. "Negotiate Your Way to Riches" is your guidebook through the jungles of commerce, from the car dealership to the restaurant. It's not just theory; it's practical advice peppered with real-life anecdotes from the author's own experiences. With this book, you'll gain the confidence to ask for—and get—better deals in all facets of life. Whether you're eyeing a promotion or planning your next vacation, Peter Wink's negotiation tactics are invaluable.
Marketing Research (Int'l Ed) - Thryft
Robert P Bush, Joseph F Hair, David J. Ortinau  | Mcgraw Hill Higher Education

Marketing Research (Int'l Ed)

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Goodreads rating: 4.19

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In stock: Very Good

Marketing Research (Int'l Ed) is a great read for business students and professionals who want to enhance their skills in solving business problems using marketing research. This book extensively covers qualitative methods and provides practical tools for students to apply to their research projects. The engaging writing style and real-life case studies make learning easy and effective. Highly recommended for anyone who wants to master marketing research.
The Wantmakers : The World of Advertising: How They Make You Buy - Thryft
Eric Clark | Viking Adult

The Wantmakers : The World of Advertising: How They Make You Buy

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Goodreads rating: 3.67

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The Wantmakers provides a comprehensive look into the world of advertising, unveiling the manipulation tactics used by advertising firms to shape consumer behavior. The book dives into the strengths and weaknesses of the industry, and reflects on the impact of this manipulation on our lives, from the products we buy to the people we vote for. A must-read for those interested in understanding the power of advertising.
Media Audiences : Effects, Users, Institutions, and Power - Thryft
John L. Sullivan | Sage Publications, Inc

Media Audiences : Effects, Users, Institutions, and Power

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Goodreads rating: 2.93

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In stock: Very Good

If you're curious about the multifaceted relationship between media and audience, "Media Audiences" offers a thorough exploration that's particularly relevant in an era where content consumption is omnipresent. It peels away the layers of how we're shaped by media and yet, shape it in return—perfect for anyone interested in the nuances of media influence and the evolution of audiences as both consumers and producers.
Interviewing Skills - Thryft
Tim Hindle | Dorling Kindersley Publishers Ltd

Interviewing Skills

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Goodreads rating: 3.32

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If you're gearing up to expand your team or assessing internal promotions, "Interviewing Skills" could be your go-to handbook. It simplifies a complex process, giving you the nuts and bolts of conducting effective interviews. Think of it as your personal coach in a book, helping you to not only ask the right questions but also to analyze responses in a way that'll lead you to make informed decisions. You'll appreciate the concise, power-packed insights that could make a substantial difference in your interviewing outcomes.
Dealing With Difficult People
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Rick Kirschner, Rick Brinkman  | Mcgraw Hill

Dealing With Difficult People

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Goodreads rating: 3.53

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In stock: Very Good

Dealing with Difficult People could be a good read for individuals struggling to manage difficult individuals in their personal or professional life. The authors use their expertise to provide specific strategies and actions to help readers understand difficult people, recognize why they act the way they do, and influence them to change their behavior. The book's unique and distinctive feature is the ten most unwanted behaviors and how to deal with them using essential skills of blending and redirecting. Overall, readers can expect to gain confidence and tact when managing challenging personalities.
Bullies, Tyrants, And Impossible People - How To Beat Them Without Joining Them - Thryft

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Recommendation: If you have ever felt defeated in dealing with unreasonable people at work or in life, this book is for you. With clear explanations and practical tools, Bullies, Tyrants, And Impossible People provides a fresh perspective on how to respond tactfully and gracefully to difficult personalities. The book has been praised for its unique approach in maintaining personal integrity while handling complex situations effectively.
The Event Marketing Handbook : Beyond Logistics and Planning - Thryft
Allison Saget, Peter Vessenes  | Kaplan Publishing

The Event Marketing Handbook : Beyond Logistics and Planning

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Goodreads rating: 3.58

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The Event Marketing Handbook is an A-to-Z guide to help marketers drive results through integrated marketing activities, packed with case studies, planning templates, and sample time frames. This book offers an end-to-end process, from planning through measurement, and highlights the importance of a great BLT (Brand recognition, Lead generation, and Thought leadership) in achieving business objectives and sales goals. It also provides cautionary advice to avoid pitfalls and problems, and valuable tricks of the trade from industry insiders. Recommended for marketers who want to think strategically, remember the fundamentals, plan carefully and achieve results.
Electronic Commerce And Business Communications - Thryft
Rukesh Kaura, Michael Chesher  | Springer

Electronic Commerce And Business Communications

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Goodreads rating: 4.0

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Dive into the world of electronic commerce and learn how businesses can leverage new technologies and management practices to stay competitive in today's marketplace. Through insightful case studies and a focus on the role of standards, this book provides a comprehensive view of the state of electronic commerce over the internet. Discover how you can revolutionize your business with digital communication.
The IMS					IP Multimedia Concepts and Services in the Mobile Domain - Thryft
Miikka Poikselkä, Hisham Khartabil, Georg Mayer  | Wiley

The IMS IP Multimedia Concepts and Services in the Mobile Domain

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Goodreads rating: 3.33

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As our phones become smarter, our communication demands evolve. Dive into 'The IMS' to discover how this global standard is reshaping mobile connectivity for a multimedia-rich future. Whether you're in development, engineering, or simply fascinated by telecommunication advances, this book decodes complex systems into digestible insights, making it a must-read for staying ahead in the mobile domain.
The Manager's Book of Decencies - Thryft
Steve Harrison | Mcgraw-hill

The Manager's Book of Decencies

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Goodreads rating: 3.38

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Recommendation: This book offers a refreshingly practical and actionable guide for managers looking to improve their company's culture. Through the concept of "small decencies", the author demonstrates how simple gestures can have a significant impact on communication, teamwork, and productivity. By focusing on authentic and personal interactions, this book provides valuable insights that can be implemented in any organization, regardless of its size or industry. Whether you're a seasoned executive or a new manager, The Manager's Book of Decencies will inspire you to create a workplace environment that fosters mutual respect and shared values.
The Art And Craft Of Keepsake Photography Engagements And Weddings - How To Take Perfect Photos And Make Stunning Invitations, Announcements, Albums, Thank You Notes, And More - Thryft

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This book could be a good read for anyone looking to turn their special moments into cherished keepsakes. With clear instructions and practical tips, Barbara Smith guides you through the process of taking perfect photos and creating stunning invitations, albums, and more. Whether you're planning an engagement, wedding, or any other special occasion, this book will help you capture and preserve those memories for a lifetime.
Say It with Presentations, Second Edition, Revised & Expanded - Thryft

Say It with Presentations, Second Edition, Revised & Expanded

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Goodreads rating: 3.78

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Say It with Presentations is a comprehensive guide to creating exceptional presentations that is suitable for individuals at any level of experience. The author, Gene Zelazny, draws on his years of expertise to provide readers with a step-by-step guide to delivering confident, effective, and engaging presentations. The book offers practical advice on everything from choosing the right mode of presentation to designing engaging visuals, crafting an effective story, and projecting confidence and enthusiasm. Zelazny also delves into the importance of humor and provides tips for incorporating it effectively into presentations. With helpful illustrations, Say It with Presentations is a must-read for anyone looking to improve their presentation skills.
Principles of Service Marketing and Management: International Edition - Thryft

Principles of Service Marketing and Management: International Edition

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If you're looking into sharpening your understanding of service-oriented businesses, this book is for you. It dives deep into the nuances of marketing and managing services, going beyond basic marketing principles. It’s an essential read for students or professionals seeking a rigorous, academically grounded perspective on how to effectively market various service categories.
The New York Festivals: International Advertising Awards No. 7 - Thryft

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Recommended for students and professionals in advertising/design. Celebrates world-class creativity and excellence in design, with stunning examples of print, package and promotional design. The book showcases the best campaigns that students and professionals can learn from and be inspired by.
Direct Marketing in Practice - Thryft
Brian Thomas, Matthew Housden  | Routledge

Direct Marketing in Practice

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Goodreads rating: 3.43

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This book is a must-read for anyone interested in the field of direct marketing. It provides a comprehensive guide to plan, implement, and evaluate a successful direct marketing campaign. One of its unique features is that it integrates new technologies with conventional methods, which makes it a valuable resource for marketers in the digital age. The book also includes review questions and exercises to help readers practice what they have learned. Overall, this book is highly recommended for undergraduate students of marketing, professionals in the field, and anyone looking to improve the effectiveness of their direct marketing efforts.
Reporting in Aust Ref 2e - Thryft
Sally A White | Macmillan Australia

Reporting in Aust Ref 2e

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Goodreads rating: 3.0

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Career Management - Thryft
Carolyn Boyes | Harpercollins

Career Management

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Goodreads rating: 3.74

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Başarılı bir iş hayatı ve mükemmel iş iletişimi becerilerini kazanmak için artık bir yardımcınız daha var. NTV Yayınları'nın yeni serisi İş Hayatının Sırları size bu konuda destek verecek. Başarılı bir sunum ve ideal bir kariyer planı için gereken her şey serinin ilk iki kitabı Sunum Sırları ve Kariyer Yönetimi Sırları'nda.İş Hayatının Sırları - Uzmanlar Anlatıyor! Kariyer Yönetimi Sırlarıİş dünyasına ait tüm sırlar uzmanlar tarafından sizlere aktarılıyor! Kariyerinizde sizi başarıya götürecek hedefleri nasıl belirlersiniz?İdeal bir iş seçimi için ne yapmanız gerekir?Kariyer değişikliğinde sizi başarıya götürecek bir plan için nelere ihtiyaç duyarsınız?Mükemmel iş görüşmesi için ne yapmalısınız?İster kendi işinizi yapıyor olun, ister çalıştığınız şirkette fark edilmek isteyin. Kariyerinizi mükemmel şekilde yönetmeyi öğreneceğiniz Kariyer Yönetimi Sırları ile kesin ve hemen sonuç alın.
Fantastic Folders And Exceptional Envelopes: A Designer's Guide To Custom Carriers That Open Conversations And Seal Deals - Thryft

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If you're passionate about graphic design and understand the impact of packaging, "Fantastic Folders And Exceptional Envelopes" could be just the inspiration you need. This book delves into the nuances of designing custom carriers that not only stand out visually but also function superbly. It's great for someone who appreciates that the devil is in the details — from flap styles to paper choices, this guide could help you transform a mundane task into an art form, potentially making your work the talk of the town and a deal-sealer.
How to Be the Person Successful Companies Fight to Keep: The Insider's Guide to Being #1 in the Workplace - Thryft
Connie Podesta | Simon & Schuster

How to Be the Person Successful Companies Fight to Keep: The Insider's Guide to Being #1 in the Workplace

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Goodreads rating: 3.76

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In stock: Very Good

If you're feeling uneasy about job stability or seeking to boost your value at work, Connie Podesta's insights could make all the difference. The strategies here are drawn from a sturdy foundation of business leader surveys, meaning they're battle-tested in the real world. Plus, getting ahead of downsizing waves by becoming indispensable is wisdom that never ages, even if the book's from 1997.
Conversational Power - The Key To Success With People - Thryft

Conversational Power - The Key To Success With People

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This book could be a good read for you if you want to enhance your communication skills and gain an advantage in various situations. By harnessing the power of the spoken word, the author provides easy-to-learn techniques that can help you control the minds, emotions, and behavior of others. Whether it's in your personal life, business interactions, or social situations, Conversational Power empowers you to come out ahead and achieve success through effective communication.
The IABC Handbook of Organizational Communication : A Guide to Internal Communication, Public Relations, Marketing, and Leadership - Thryft

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The IABC Handbook of Organizational Communication is a must-read for business leaders who want to understand the intricacies of corporate communication. It covers a wide range of topics including crisis management and ethics, while also delving into the impact of new technologies and social media on communication strategies. The book is well-researched and well-organized, making it an invaluable resource for anyone looking to improve their organization's communication practices.
UP! Your Service New Insights: True Stories of Winners and Losers in the Quest for Superior Service - Thryft

UP! Your Service New Insights: True Stories of Winners and Losers in the Quest for Superior Service

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If you're keen on elevating the customer experience and driving loyalty, this book is your guide. Ron Kaufman provides engaging stories that illustrate the do's and don'ts of customer service. By exploring both successes and failures, you'll gain a clearer understanding of what truly sets companies apart in the realm of service excellence. It's a treasure trove of ideas to keep your service game top-notch.
Beyond Buzz: The Next Generation of Word-of-Mouth Marketing - Thryft
Lois Kelly | Amacom Books

Beyond Buzz: The Next Generation of Word-of-Mouth Marketing

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Goodreads rating: 3.6

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If you're intrigued by the power of modern marketing and crave a deeper understanding than just creating a buzz, 'Beyond Buzz' is for you. Lois Kelly dives into the art of message crafting that resonates deeply with customers. It's not just about the noise; it's about striking the right chord for effective, conversation-driven marketing. Read this if you're ready to elevate your word-of-mouth strategy from mere noise to a meaningful dialogue.
Cutting Edge Commercials - How to Create the World's Best TV Ads for Brands in the 21st Century
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If you're peeking behind the curtain of top-notch advertising, "Cutting Edge Commercials" is your front-row seat to the magic of turning brand stories into must-watch TV moments. Dive into this book, and you'll glean insights from the pros, transforming your creative hunches into captivating, effective commercials that resonate in today's market. Perfect for aspiring ad creators and brand strategists alike.
Film Production Management - Thryft
Bastian Clevé | Focal Press

Film Production Management

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Goodreads rating: 4.02

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Film Production Management provides a practical and comprehensive guide to producing a screenplay, including budgeting, scheduling, location scouting, and more. It offers valuable tips for low-budget productions and includes sample forms and charts for daily use in production offices. With over 80 films under his belt, Cleve's expertise makes the book an indispensable resource for anyone aspiring to work in Hollywood's production departments.
Foundations of Marketing - Thryft

Foundations of Marketing

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Goodreads rating: 3.7

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"Foundations of Marketing" is an essential read for those seeking an easy-to-understand introduction to marketing. With its focus on real-world examples, students will learn how marketing can add value to customers and organizations. The dedicated chapter on digital marketing is particularly useful for navigating the ever-changing landscape of social media. The book also features case studies on successful companies in the service sector, as well as effective viral campaigns used by charitable organizations. Overall, "Foundations of Marketing" provides a comprehensive framework for understanding the key concepts and strategies involved in modern marketing.
The Etiquette Advantage in Business: Personal Skills for Professional Success - Thryft

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This book could be a good read for someone who wants to enhance their professional image and succeed in the business world. With practical advice on personal etiquette and treating others with respect and courtesy, Peggy Post's expertise helps readers navigate the complex social dynamics of the workplace, making them stand out and gain a competitive advantage.
Getting It Right in Italy: A Manual for the 1990's - Thryft
William Ward | Bloomsbury Pub Ltd

Getting It Right in Italy: A Manual for the 1990's

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Goodreads rating: 3.25

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If you're planning a trip to Italy or looking to immerse yourself in Italian customs, "Getting it Right in Italy" could be your go-to resource. It's not just a travel guide; it dives into the idiosyncrasies of conducting business, socializing, and everyday life in Italy. The detailed tips provided—from art gallery hacks to social interactions—could make your experience seamless and authentic. Whether you're navigating a business dinner or trying to blend in at a local festa, this book promises to equip you with the cultural insights you need.
Slam Dunks And No-Brainers - Language In Your Life, The Media, Business, Politics, And, Like, Whatever - Thryft

Slam Dunks And No-Brainers - Language In Your Life, The Media, Business, Politics, And, Like, Whatever

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With dazzling wit and acuity, three-time Pulitzer Prize finalist Savan
dissects contemporary language to discover what the most popular idioms
reveal about America today.


Author: Leslie Savan
Publisher: Alfred A. Knopf
Publication Date: 2005
Raising Achievement Pocketbook - Thryft
Caroline Bentley-Davies, efex Ltd.  | Teachers' Pocketbooks

Raising Achievement Pocketbook

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Goodreads rating: 4.4

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This book is a must-read for educators who are passionate about helping their students succeed. With its practical advice and strategies, it provides a step-by-step guide to improving academic performance. Whether you're a teacher, tutor, or parent, this book will equip you with the tools and knowledge to make a real difference in students' lives.
Images of Organization - Thryft
Gareth Morgan | Sage Publications Inc

Images of Organization

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Goodreads rating: 3.92

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"Images of Organization" by Gareth Morgan could be a good read for someone interested in understanding different ways of perceiving and managing organizations. Morgan utilizes metaphors to explain his ideas and offers new practical approaches for managing organizations. Users would appreciate how Morgan's unique and comprehensive use of language makes the book easily digestible, leading to the improvement of their understanding of organizations.
Deconstructing Public Relations : Public Relations Criticism - Thryft

Deconstructing Public Relations : Public Relations Criticism

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This book is a valuable resource for PR scholars and students who are interested in a critical analysis of public relations practice. Through the use of case studies, the author demonstrates how a cultural studies approach can be applied to deconstruct and analyze PR campaigns. The book offers a fresh perspective on the often-misunderstood field of PR and encourages readers to think critically about its role in society.
Jerks at Work : How to Deal with People Problems and Problem People - Thryft
Ken Lloyd, Kenneth L. Lloyd  | Career Press, Inc.

Jerks at Work : How to Deal with People Problems and Problem People

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Goodreads rating: 2.95

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This book could be a good read for individuals who are dealing with difficult people at their workplace. The author, Ken Lloyd, uses real-life examples to help readers understand common workplace behaviors. The book offers practical strategies to help readers deal with such behavior effectively. Users would appreciate the author's positive and professional approach to handling difficult situations.
Strategic Staffing: Pearson New International Edition - Thryft
Jean M. Phillips | Pearson

Strategic Staffing: Pearson New International Edition

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Goodreads rating: 3.67

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If you envision yourself leading teams or an organization, "Strategic Staffing" is the kind of book you want on your shelf. With its blend of research-based insights and practical, real-world examples, it's a guide that won't just sit there collecting dust. This book's modern take on talent acquisition and retention will offer you frameworks that are instantly applicable, especially as it dives into using social media like Twitter and Facebook for recruitment—skills that are increasingly essential in our connected world.
Organisational Behaviour: Concepts, Controversies and Applications
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Delving into this book is like having a front-row seat to the inner workings of various workplace cultures—it's a classic primer for understanding employee motivation and organizational practices. Whether you're a manager looking to inspire or an employee aiming to climb the corporate ladder, Robbins and Waters-Marsh provide both the theories and real-world applications to navigate the complexities of organizational behavior effectively.
Applied Strategic Planning: How to Develop a Plan That Reallapplied Strategic Planning - Thryft

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This book is a must-read for any organization looking to develop and implement effective strategic plans. It provides a pragmatic and comprehensive approach, covering essential elements such as business integration, performance audits, cultural impact, and contingency planning. The use of humor, anecdotes, and practical examples make it engaging and easy to apply. Don't miss out on this invaluable resource to navigate the unpredictable business climate and secure future success.
Public Relations : Principles and Practice - Thryft
Philip J. Kitchen | Cengage Learning Emea

Public Relations : Principles and Practice

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This book is a comprehensive guide to understanding the theory and practice of public relations. With case studies and end-of-chapter questions, it helps both students and practitioners develop their knowledge and skills in this arena. The unique feature of this book is that it draws on the opinions, views, expertise, and understanding of a range of practitioners and theorists to provide a holistic view of the subject matter. Recommended for those who want to master the principles of public relations.
An Asian Perspective on Mediation - Thryft
Joel Lee, Hwee Hwee Teh | Academy Publishing

An Asian Perspective on Mediation

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Understanding conflict resolution requires a touch of cultural nuance that isn't often discussed in general mediation literature. This book fills a vital gap by exploring how Asian perspectives shift the dynamics of mediation. It's a worthwhile read for anyone interested in conflict resolution, international relations, or cross-cultural communications, offering insights that can inform both professional practice and academic understanding.
The Complexity of Cooperation: Agent-Based Models of Competition and Collaboration - Princeton Studies in Complexity

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If you're interested in understanding how intricate social behaviors and cooperation emerge, "The Complexity of Cooperation" might just deepen your appreciation for the nuances involved. Axelrod's accessible writing makes sophisticated concepts like game theory and agent-based modeling understandable. It's like putting on a new pair of glasses that clarify why individuals and societies interact the way they do, guided by invisible rules and patterns you'll soon begin to notice everywhere.
The Handbook of Strategic Public Relations and Integrated Communications - Thryft
Clarke L. Caywood | Mcgraw-hill

The Handbook of Strategic Public Relations and Integrated Communications

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Goodreads rating: 3.79

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The Handbook of Strategic Public Relations and Integrated Communications is a comprehensive guide that provides tips, techniques, and best practices for communications professionals. It covers topics such as crisis management, client-agency relationships, and high-tech PR, making it a must-read for anyone looking to master the art of PR and marketing. Reviewed as an indispensable reference guide, this book combines the expertise of the world's foremost public relations and marketing authorities in one single resource.

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.