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Business Books

Dive into our Business books collection and discover essential reads on leadership, entrepreneurship, and management. Whether you're leading a start-up, steering a corporation, or just keen on understanding today's complex market dynamics, our business books section offers wisdom from celebrated authors like Malcolm Gladwell and Peter Drucker.

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Cutting Edge Advertising
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Jim Aitchison, Neil French  | Prentice Hall Ptr

Cutting Edge Advertising

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Goodreads rating: 4.02

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In stock: Well Read

If you're looking to revolutionize the way you approach print advertising, "Cutting Edge Advertising" could be a game-changer for you. This book isn't stuck in the past—it actively dismantles outdated methods and takes you on a journey through the principles that are shaping advertising now. You'll gain insider knowledge from renowned advertising professionals and learn how to craft compelling ads that resonate in today's market. This isn't just theory; it’s a practical guide that will inspire you to create and innovate.
The Fast Forward MBA In Negotiating And Deal Making - Thryft
Alexander Hiam, Roy J. Lewicki  | Wiley

The Fast Forward MBA In Negotiating And Deal Making

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Goodreads rating: 3.33

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In stock: Very Good

The Fast Forward MBA In Negotiating And Deal Making is a must-read for anyone who wants to master the art of deal-making. This book provides practical, real-world advice on negotiation, and deal-making from leading experts in the field. It covers everything from key concepts to case studies, and offers valuable insights on how to turn your personal qualities into negotiating power. With this book, you'll be able to prepare for and master any negotiation situation, know when to compete and when to collaborate, and avoid common pitfalls. If you're looking for a quick and easy way to brush up on new ideas, and gain real-world information that you can put to use now, then you need to read The Fast Forward MBA In Negotiating And Deal Making.
The Hypnotic Salesman - Thryft
Adam Eason | Network 3000 Publishing

The Hypnotic Salesman

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Goodreads rating: 4.13

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If you're in the sales field and looking to up your game, "The Hypnotic Salesman" is more than a book; it's a mentor in your pocket. With insights into non-verbal communication, effective language patterns, and strategies for closing the sale, it offers a treasure trove of tricks to enchant and convert your prospects. Imagine achieving your sales goals by being the person customers trust and want to buy from—that's the promise of this book.
The One Minute Meeting: How to Speak Without Fear, Inspire any Audience, and Conduct Time-Effective Meetings - Thryft

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This book is perfect for anyone who finds themselves leading or participating in meetings on a regular basis. The unique and distinctive feature of this book is its practical tips and strategies for conducting time-effective meetings, as well as how to speak confidently and inspire any audience. Users will appreciate the straightforward and easy-to-implement advice that can significantly improve their communication skills.
The Best Of Brochure Design 8 - Thryft
Ann Willoughby | Rockport Pub

The Best Of Brochure Design 8

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Goodreads rating: 3.91

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The Best of Brochure Design 8 is a must-read for any graphic designer looking to enhance their brochure design skills. The book showcases the latest and greatest brochures from around the world, providing readers with a valuable resource for choosing type, layout, and photo treatments. It's an inspiring and problem-solving book that offers a wealth of ideas and advice for any design enthusiast or professional.
It Starts With One					Changing Individuals Changes Organizations - Thryft
Hal B. Gregersen, J. Stewart Black  | Pearson P T R

It Starts With One Changing Individuals Changes Organizations

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Goodreads rating: 3.81

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In stock: Very Good

Considering you're intrigued by organizational transformation, "It Starts With One" is a treasure trove - it's not just about imposing changes from the top-down. The book digs into the psychological aspects that enable or hinder change within people, which in turn affects the whole organization. It's grounded in reality, offering actionable insights and tools rather than mere theory, making it a pragmatic guide for leaders determined to drive enduring change.
Business Vocabulary In Use Elementary - Thryft
Bill Mascull | Cambridge University Press

Business Vocabulary In Use Elementary

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Goodreads rating: 4.1

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This book is a must-have for anyone learning English for business purposes. It provides a comprehensive collection of essential business vocabulary, presented in a clear and easy-to-understand manner. With its practical approach, it allows users to immediately apply their newfound knowledge in real-life business situations. The unique feature of this book is its combination of vocabulary presentation and practice exercises, making it an effective tool for building business communication skills. Whether you're a student, a professional, or someone looking to improve their English in a business context, this book is a valuable resource that will help you succeed in your language learning journey.
Conversations With Economists: New Classical Economists and Opponents Speak Out on the Current Controversy in Macroeconomics - Thryft

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If you're intrigued by the dynamics of macroeconomics and appreciate the clarity that direct conversation can bring, this book is a treasure trove. It demystifies complex economic theories by bringing you into the room with some of the most influential economists of the time. Think of it as a masterclass where you get to understand the nuances of economic thought straight from the minds shaping the field.
Services Marketing - Thryft
Christopher Lovelock | Pearson Education Australia

Services Marketing

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Goodreads rating: 4.18

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Services Marketing is a valuable resource for students and professionals alike who wish to learn the art of marketing services in the Asia-Pacific region. With updated case studies, the book offers a contemporary perspective on the competitive world of services marketing, and its authors - Christopher H Lovelock, Paul Patterson, and Jochen Wirtz - bring a wealth of knowledge and experience to the table. The book's strategic marketing framework is flexible and conducive to learning, making it a perfect choice for both undergraduate and graduate-level courses.
Methodology for Creating Business Knowledge - Thryft
Björn Bjerke, Ingeman Arbnor  | Sage Publications, Inc

Methodology for Creating Business Knowledge

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Goodreads rating: 3.0

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"Methodology for Creating Business Knowledge" is a valuable guide for business and social science research students, providing a clear overview of different methodological approaches for understanding complex business problems. The authors discuss in detail the analytical, systems and actor approaches and the techniques employed for collecting data, measurement and controlling reliability, which help students refine their methodology skills. The book's emphasis on historical studies, case studies, and language development make it an ideal resource for research investigations, making it well-suited for research students in business and the social sciences.
Kick Ass Business And Marketing Secrets - How To Blitz Your Competition - Thryft
Bob Pritchard | Wiley

Kick Ass Business And Marketing Secrets - How To Blitz Your Competition

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Goodreads rating: 3.67

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Eager to conquer the market landscape? Bob Pritchard's "Kick Ass Business And Marketing Secrets" is akin to having a mentor guide you through the intricate dance of today's business world. With a no-nonsense approach and easy-to-implement strategies, it promises to arm you with the knowledge and critical thinking needed to make your product resonate with today's value-driven consumers. Dive into this book to align your marketing ethos with the evolving expectations of savvy customers and outshine your competitors with confidence.
Electronic Commerce: A Managerial Perspective - Thryft
Efraim Turban, David King, Jae Kyu Lee

Electronic Commerce: A Managerial Perspective

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Goodreads rating: 3.88

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If you're aiming to understand the ins and outs of electronic commerce from a managerial standpoint, this book is a goldmine. It's not just about the technology; it gives you an interdisciplinary glimpse, meshing together crucial aspects like marketing and finance with real-world corporate examples, making the complex world of EC both accessible and actionable. Plus, its emphasis on application rather than just theory could provide practical insights directly applicable to workplace challenges.
Bypassing No in Business : Selling Your Ideas with Ease: New Body Language and Influence Strategies to Eliminate or Reduce Resistance to Anything - Thryft

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This book could be a good read for anyone who struggles with rejection in sales or communication. The author provides innovative strategies that combine body language and persuasion skills to help overcome objections. With a focus on making selling fun again, readers may walk away feeling more confident in their abilities to influence others.
Creative Card Design: Promotional Greetings - Thryft
P I E Books | P I E Books

Creative Card Design: Promotional Greetings

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Goodreads rating: 0.0

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In stock: Very Good

If the world of greeting cards and direct mailings excites you, "Creative Card Design: Promotional Greetings" could be a treasure trove of inspiration. The book is a visual feast of innovative and successful designs that speak the language of creativity and professionalism. Seeing what talented minds from around the globe have conjured up might just spark your next big idea, and keep your designs fresh and intriguing. It's perfect for any graphic designer or creative professional looking to sprinkle some magic into their work.
E-Newsletters That Work - Thryft
Michael J. Katz | Xlibris

E-Newsletters That Work

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Goodreads rating: 3.4

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In stock: Very Good

This book can be a good read for business owners, marketers, and entrepreneurs that want to learn effective ways of engaging their customers through newsletters. Michael J. Katz provides practical techniques on how to compose and design newsletters that capture the attention of customers and lead to increased engagement, referrals, and sales. Users would review this book positively for its clear and actionable guidance on newsletter writing and design.
Quest: Leading Global Transformations - Thryft
N. Anand, Jean-Louis Barsoux  | Imd International

Quest: Leading Global Transformations

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Goodreads rating: 3.75

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In stock: Very Good

If you're intrigued by the metamorphosis of modern corporations and eager to understand the complex journeys they undertake, "Quest" is a choice you won't regret. It's distilled wisdom from industry insiders at IMD, providing a blueprint for embracing and leading global transformations. Whether you’re a current or future leader, this book will arm you with insight and strategy to help steer your organization through the dynamics of change.
The Public Relations Handbook - Thryft
Alison Theaker | Routledge

The Public Relations Handbook

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Goodreads rating: 3.54

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In stock: Very Good

The Public Relations Handbook is an excellent resource for anyone seeking to gain comprehensive understanding of the Public Relations industry. It offers diverse case studies for corporate communication, finance, and marketing strategies, along with practical tips for ethical and professional conduct in the field. The book also includes a new chapter on effective online public relations, and is an updated edition by author Alison Theaker with extensive contributions from industry professionals.
Stand Out From The Crowd - Secrets To Crafting A Winning Company Identity - Thryft
Jay Lipe | Kaplan Business

Stand Out From The Crowd - Secrets To Crafting A Winning Company Identity

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Goodreads rating: 3.33

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This book is perfect for entrepreneurs and business owners who want to differentiate their brand from competitors. Through practical examples, the author shares secrets to branding success, including how to develop a unique identity and effectively communicate it to customers. The book's most distinctive feature is its comprehensive approach to crafting a strong brand identity, from brainstorming to implementation.
Strategies for Business and Technical Writing - Thryft
Kevin J. Harty | Longman

Strategies for Business and Technical Writing

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Goodreads rating: 3.0

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If you're aiming to excel in the arena of business or technical writing, 'Strategies for Business and Technical Writing' is a must-read. It's like a Swiss army knife for professional writing – compact yet brimming with sharp insights. The book stands out by offering direct, seasoned advice from experts which might not only refine your writing skills but also give you that competitive edge in your workplace communications.
Moving Mountains: Lessons in Leadership and Logistics from the Gulf War - Thryft
Jeffrey L. Cruikshank, William G. Pagonis  | Harvard Business School Pr

Moving Mountains: Lessons in Leadership and Logistics from the Gulf War

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Goodreads rating: 3.82

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In stock: Very Good

If you're fascinated by the combination of military strategy and the often-overlooked aspect of logistics, "Moving Mountains" might be the book for you. It provides a captivating first-hand account which could give you not just a history lesson, but also a masterclass in leadership and efficiency under pressure. General William G. Pagonis's insights could be especially invaluable if you're interested in management or just love learning about the behind-the-scenes of historical events.
The Cluetrain Manifesto - Thryft

The Cluetrain Manifesto

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This book is a must-read for anyone in business who wants to understand the power of the internet and how it has transformed the way we communicate and do business. It's a wake-up call that challenges traditional corporate assumptions and emphasizes the importance of listening to customers and engaging in conversations. With powerful firsthand experiences and thought-provoking theses, The Cluetrain Manifesto will open your eyes to the new realities of the digital age and help you navigate the changing landscape of business. Get ready to be inspired and motivated to transform your organization into one that is clued-in and ready to seize the opportunities of the digital marketplace.
The Art of Engagement: Bridging the Gap Between People and Possibilities - Thryft
Rich Berens, Jim Haudan  | Mcgraw Hill

The Art of Engagement: Bridging the Gap Between People and Possibilities

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Goodreads rating: 4.1

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Recommendation: This book is a must-read for anyone who wants to bridge the gap between strategies and execution in their organization. With real-world case studies and practical tools, Jim Haudan provides a roadmap to engage employees at every level and achieve strategic goals. The unique feature of this book lies in its highly visual "learning maps" and illustrations, making it easy for readers to understand and apply the concepts. Whether you're a CEO, manager, or team leader, "The Art of Engagement" will empower you to communicate effectively, motivate your workforce, and drive the success of your company.
Public Relations Techniques - Thryft
Todd Hunt, James E. Grunig  | Harcourt College Pub

Public Relations Techniques

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Goodreads rating: 3.5

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Public Relations Techniques is a must-read for anyone interested in public relations. The book takes a comprehensive, theory-first approach, which provides an overview before diving into individual elements. The inclusion of new technologies in PR campaigns is particularly impressive. Boxed case studies introducing how campaigns are actually executed are an excellent addition. With the help of checklists at each stage, students can examine their practices and work on the how, when, and why of PR.
Secrets of Great Rainmakers: The Keys to Success and Wealth
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If you're looking to sharpen your competitive edge and truly stand out, "Secrets of Great Rainmakers" is an essential guide. The author, Jeffrey J. Fox, has a knack for distilling insights from the best in the business. You'll find a treasure trove of strategies here that are not just effective, but also bring a fresh perspective to success and wealth, making it a compelling read for budding entrepreneurs and established professionals alike.
Writing for Television, Radio, and New Media - Thryft
Robert L. Hilliard | Cengage Learning

Writing for Television, Radio, and New Media

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Goodreads rating: 3.9

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In stock: Well Read

Hilliard's comprehensive guide offers practical tips and techniques for writing successful scripts across various media, including TV, radio, and online platforms. With clear organization, excellent examples, and attention to detail, this book is a must-have for anyone looking to break into the world of professional writing for television, radio, or new media.
Million Dollar Closing Techniques - Thryft
The Million Dollar Round Table Center for Productivity | John Wiley & Sons

Million Dollar Closing Techniques

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Goodreads rating: 4.5

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In stock: Well Read

Whether you're in sales already or aspiring to ace your game, "Million Dollar Closing Techniques" offers real insights from the upper echelons of the industry. It's not just theory; this book is a compilation of tangible strategies and anecdotes from those who have mastered the delicate science of sealing the deal. It's like having a mentor showing you the ropes, helping you to turn those almost-successes into rewarding relationships and, ultimately, revenue. Dive in, and you just might find your closing skills hitting new, enviable heights.
The Power of Mentoring
Terry McGraw | Mcgraw Hill

The Power of Mentoring

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Goodreads rating: 4.0

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In stock: Well Read

"The Power of Mentoring" could ignite your leadership journey or enhance your mentoring skills with its compilation of stories and actionable strategies. Terry McGraw distills wisdom into a concise 127 pages, making it an easy yet impactful read that can fit into a busy schedule. Whether you're looking to mentor or to be mentored, the book's practical advice is bound to resonate and inspire growth.
The Best Seller!: The New Psychology of Selling and Persuading People - Thryft
Ron Willingham | Prentice Hall Pr

The Best Seller!: The New Psychology of Selling and Persuading People

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Goodreads rating: 4.0

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In stock: Well Read

Dive into "The Best Seller!" and discover the secrets behind mastering the art of selling and persuasion. With practical insights and strategies, this book will equip you with the tools to transform your selling techniques and reach new levels of success. Ron Willingham shares his expertise in psychology to help you understand the needs and motivations of your customers, empowering you to influence and persuade with confidence. Whether you're in sales or simply interested in understanding human behavior, this book is a must-read.
Unstoppable: Using the Power of Focus to Take Action and Achieve your Goals - Thryft
Pete Wilkinson | Capstone

Unstoppable: Using the Power of Focus to Take Action and Achieve your Goals

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Goodreads rating: 3.88

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This book could be a good read for anyone feeling stuck or overwhelmed in their life and longing to achieve their goals. Unstoppable offers a practical and actionable roadmap, helping you regain focus and prioritize your aspirations. Through the guidance of accomplished business coach and endurance triathlete Pete Wilkinson, you'll learn how to sharpen your focus, increase productivity, and build a strong support system. This empowering guide will motivate and inspire you to take action, overcome challenges, and ultimately achieve your goals with unwavering determination.
Principles and Practice of Marketing - Thryft
David Jobber | Mcgraw-hill Inc., Us

Principles and Practice of Marketing

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Goodreads rating: 4.08

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In stock: Very Good

If you're keen on grasping the dynamics of current marketing trends, this book by Jobber and Ellis-Chadwick could be your go-to resource. It doesn't just cover the core principles but also connects you with the digital aspects of marketing like mobile and email strategies, which are crucial in today's digital-driven world. Plus, its focus on ethics adds depth, aligning with modern expectations of corporate responsibility.
Public Relations for Your Business - Thryft

Public Relations for Your Business

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In stock: Very Good

This book provides a comprehensive guide to public relations, including dealing with the media, establishing a corporate identity, and integrating PR into a budget. It also offers advice on setting up a PR department or hiring a consultant. A useful resource for any growing business looking to enhance their PR efforts.
Dos Logos - Thryft
Nicolas Bourquin, Robert Klanten  | Die Gestalten Verlag

Dos Logos

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Goodreads rating: 3.96

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Dos Logos could be a rich resource for designers seeking inspiration from contemporary logo designs. With extensive examples across global industries and a well-structured search system, this book can help users identify new visual languages and styles. It also goes beyond traditional mediums by showcasing logos on building facades, clothing, and illuminated advertising, making it a valuable resource for those seeking to push the boundaries of logo design.
The Psychology of Culture Shock - Thryft
Colleen Ward, Stephen Bochner, Adrian Furnham  | Routledge

The Psychology of Culture Shock

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Goodreads rating: 4.0

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In stock: Very Good

If you're someone about to embark on a journey that will plunge you into a new cultural realm, "The Psychology of Culture Shock" could be your compass. The updated insights of Furnham and Bochner detail the emotional and cognitive mountains to climb when adapting to new cultures. It's a trove of knowledge for students, travelers, or professionals bracing for a cultural plunge, helping not just with survival but with thriving in new social landscapes.
What Is Publication Design?

What Is Publication Design?

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In stock: Well Read

If you're fascinated by the intricate world of printed media, "What Is Publication Design?" could be your perfect companion. Lakshmi Bhaskaran takes you through a thorough exploration, touching all facets from aesthetics to sustainability in the field. Whether you're a novice with a budding interest in graphic design or a seasoned professional seeking inspiration, this well-rounded guide would serve up fresh insights, backed by an international array of design work that could prove to be both instructive and inspiring.
Leadership Practice and Perspectives - Thryft
Kevin Roe | Oxford University Press

Leadership Practice and Perspectives

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Goodreads rating: 3.6

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If you're looking to understand leadership beyond just theoretical concepts, this book brings them to life. It's well-suited for students or aspiring leaders who appreciate learning from varied, real-world scenarios. Kevin Roe has a way with words that makes complex ideas approachable, and you're likely to finish this book with a richer perspective on what it takes to lead in different settings.
The Official Guide for GMAT Review 2017 with Online Question Bank and Exclusive Video - Thryft

The Official Guide for GMAT Review 2017 with Online Question Bank and Exclusive Video

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This book is essential for anyone looking to excel in the GMAT exam. With its personalized study plan, diagnostic test, and extensive practice questions, it allows you to focus on your areas of improvement. The detailed explanations and scoring information for example essays help you understand the test format and plan your approach. Don't waste time on what you already know – use this book to turn your weaknesses into strengths and boost your confidence for a high score.
ESPN - The Making Of A Sports Media Empire - Thryft
Travis Vogan | University Of Illinois Press

ESPN - The Making Of A Sports Media Empire

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Goodreads rating: 3.3

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In stock: Very Good

This book is a must-read for sports enthusiasts who are curious about the evolution of ESPN and its impact on the media industry. Travis Vogan provides a comprehensive account of how ESPN transformed from a humble operation into a global sports media empire. Through interviews and archival research, Vogan reveals the genius behind ESPN's cross-promotion strategies and its ability to connect with viewers on a deep level. From the creation of iconic shows like "SportsCentury" and "30 for 30" to its domination of the sports media landscape, this book offers a fascinating glimpse into the remarkable journey of a network that revolutionized the way we consume sports.
Strategic Marketing - Thryft
David W. Cravens | Richard D Irwin

Strategic Marketing

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Goodreads rating: 4.0

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In stock: Well Read

For someone with an interest in the mechanics of marketing success, "Strategic Marketing" can offer a profound understanding of what it takes to gain a competitive edge through strategic planning. It'll resonate with you especially if you're engaged in forming strategies that consider customer satisfaction and recognize the complexities of global competitiveness. This book could be the compass you need in navigating the ever-evolving business landscape.
Chinese Etiquette & Ethics in Business
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Boyé Lafayette de Mente | Mcgraw-hill

Chinese Etiquette & Ethics in Business

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Goodreads rating: 2.5

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In stock: Well Read

Whether you're a seasoned entrepreneur or new on the scene of international commerce, understanding the nuances of negotiations and partnerships is crucial. "Chinese Etiquette & Ethics in Business" offers an invaluable inside look into the complexities of Chinese business etiquette. Boye De Mente's experience gives you a firsthand perspective on how to adeptly navigate the economic landscape of China, making this book an essential resource for anyone eager to succeed in this challenging yet rewarding market.
Speaking Up; Surviving Executive Presentations - Thryft
Frederick Gilbert | Berrett-koehler Publishers

Speaking Up; Surviving Executive Presentations

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Goodreads rating: 3.86

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Speaking Up is an essential read for anyone in middle management aiming to succeed in high-stake presentations. Author Frederick Gilbert offers insightful comments and explanations of what top executives seek and do not want, creating a survival guide to aid in presenting ideas effectively. QR codes for free videos complement the nine chapters, making this book a must-read.
The Relationship Edge in Business: Connecting with Customers and Colleagues When It Counts - Thryft
Wally Wood, Jerry Acuff  | Wiley

The Relationship Edge in Business: Connecting with Customers and Colleagues When It Counts

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If networking feels like a chore, this book might change your perspective. "The Relationship Edge in Business" doesn't just talk tactics; it emphasizes the genuine human connections that form the backbone of any successful relationship, professional or otherwise. Reading it feels like getting advice from a mentor who truly understands that business is all about people. It could be the nudge you need to take your interpersonal savvy from good to great.
Organization Development: The Process of Leading Organizational Change - Thryft
Donald L. Anderson | Sage Publications, Inc

Organization Development: The Process of Leading Organizational Change

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Goodreads rating: 3.6

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If you're facing the challenges of steering an organization through the rapid currents of change, this book could be a beacon for you. It dives into the ethics and real-world applications behind organizational development, which can be invaluable in our era of globalization and technological leaps. What sets it apart is its blend of classic and contemporary methods, ensuring you have a well-rounded understanding of how to lead effectively in today's dynamic work environment.
Informatics 10 - Prospects for Intelligent Retrieval: Proceedings of a Conference Jointly Sponsored by Aslib, the Aslib Informatics Group and the Information Retrieval Specialist Group of the British Computer Society, King's College, Cambridge, 21-23 Mar - Thryft

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This book could be a good read for users who are interested in staying on the forefront of information retrieval technologies. With conference proceedings from leading organizations in the field, it offers insights into the latest developments in intelligent retrieval. Whether you're a researcher, an information professional, or simply curious about the future of information technology, this book will keep you informed and inspired.
Innovative Team Selling: How to Leverage Your Resources and Make Team Selling Work - Thryft
Eric R. Baron | Wiley

Innovative Team Selling: How to Leverage Your Resources and Make Team Selling Work

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Goodreads rating: 2.67

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If you're aiming to up your sales game and tap into the collective strength of your team, "Innovative Team Selling" is a valuable playbook. It's not just about personal skill enhancement; it's about nurturing a harmonious environment where team synergy amplifies individual efforts. Eric Baron unpacks the essence of successful team collaboration with actionable advice that can transform how you approach sales in a globally competitive market. This book can become the cornerstone of not just your sales strategy, but also your team's cohesion and growth.
Writer's Guide To Book Editors, Publishers, And Literary Agents, 1998-1999 - Who They Are! What They Want! And How To Win Them Over! - Thryft

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For aspiring authors, this book provides comprehensive insights into publishing houses and literary agents in the US and Canada, along with practical advice on how to avoid common mistakes and improve the chances of getting representation. The book also includes valuable essays on topics such as how to write an effective query letter, and how to master ghostwriting and collaboration. Jeff Herman's extensive experience in the industry adds credibility to the information presented.
Say It Like Obama and Win!					The Power of Speaking With Purpose and Vision - Thryft
Shel Leanne | Mcgraw Hill

Say It Like Obama and Win! The Power of Speaking With Purpose and Vision

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Goodreads rating: 3.66

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If you admire how Obama captivates audiences, you'll find this book illuminating. It deconstructs the former president's speaking style, providing you with tools to communicate with similar grace and effectiveness. Learn the art of persuasion and inspiring others, harnessing the skill of powerful storytelling for your own speeches and presentations.
Communicate With Confidence, Revised And Expanded Edition: How To Say It Right The First Time And Every Time
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This book is an essential guide for anyone looking to improve their communication skills, whether in a professional or personal setting. With practical tips and techniques, it teaches you how to communicate clearly, tactfully, and confidently in any situation, be it running meetings, negotiating, resolving conflicts, or networking. Reading this book will not only help you become a better communicator but also empower you to stand out in every conversation. Don't miss out on this comprehensive resource for effective communication.
Brand Warfare					10 Rules for Building the Killer Brand : Lessons for New and Old Economy Players - Thryft

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If you're interested in why some brands become household names while others fade into obscurity, "Brand Warfare" is a must-read. It's packed with insights from real-world examples and gives you actionable strategies to make your brand stand out. D'Alessandro's battle-tested rules could transform how you approach marketing and brand identity.
Communication and Reports - Thryft
Peter Padget | Continuum International Publishing Group

Communication and Reports

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This book could be a good read for anyone who wants to improve their communication skills in a professional setting. The author, P. Padget, provides clear and concise guidance on how to write effective reports and memos. The book is particularly useful for those who need to present information in a professional context, such as managers, executives, and corporate communicators. With its practical advice and straightforward approach, readers will be able to apply the concepts and techniques learned from this book in their day-to-day work.
Contracts for the Film & Television Industry - Thryft
Mark Litwak | Silman-james Pr

Contracts for the Film & Television Industry

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Goodreads rating: 4.19

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Contracts for the Film & Television Industry

Empower Your Mind and Career

Thryft’s Business collection opens a world of strategic insights and innovative ideas. Here, you can find books that cater to aspiring entrepreneurs, seasoned leaders, and anyone eager to craft a future in the world of commerce and industry. From innovative practices to motivational stories, each book offers valuable lessons. Get ready to be inspired and enhance your professional journey.